35. The Gutenberg Revolution
• Social transformations - information spreads
beyond localities
• People see themselves as individuals -- not
solely dependent upon leaders and families
• Can challenge traditional wisdom
36. Books in the U.S.
• 1830s - machine-made paper
• Cloth rather than leather covers
• mid-1800s: paperback books
• 1860s - paperback dime novels
• Also known as pulp fiction
37.
38. Advances in Printing
• Linotype: mid
1880s. Allows
type to be set
mechanically with
typewriter-like
keyboard.
39. Advances in Printing
• Offset lithography: Books printed from
photographic plates rather than metal
casts.
41. Types of Books
• Trade Books - for general readers,
sold at bookstores (fiction and
nonfiction, biographies, literary
classics, art books, cook books,
etc.) Can be hard or “quality”
softbound.
• Is the largest segment in sales ($).
COLLEEN?
42. Types of Books
• Professional Books -
Target occupational
groups, not general
public. Law, business,
medicine, technical-
scientific.
43. Types of Books
• Textbooks -
• El-hi
– influence of Texas and California
• College
– Average cost $72.83.
– Average student spends $832 a year on
textbooks and supplies.
44. Think-Pair-Share
1. how much money did you spend this
semester on textbooks?
2. which books cost the most money?
3. if you returned any books last
semester, how much $$ did you get
back?
4. what choices are available at your
university or college for purchasing
textbooks?
45. Media & Culture
• $78.95
Authors:
– Richard Campbell: 9.00
– Bettina Fabos: 75 cents
– Chris Martin: 75 cents
TOTAL: $10.50
48. Types of Books
• Mass-market paperbacks - most sold,
but not most profitable segment (low
margins of profit)
• Religious books - most popular book
of all-time?
53. Ownership in Book Industry
• Bertelsmann - owns Random House,
Bantam-Doubleday-Dell
• Viacom - owns Simon & Schuster
• Time Warner - Little, Brown; Time/Life
Books
54. • More books published now than ever
before: 160,000 annually in U.S. alone.
55. THINK PAIR SHARE
• What kinds of trade books (novels,
nonfiction, etc.) do you like to read?
• How do you find out about a book you
might like?
• Where do you buy books?
• Do you check books out of a library?
