The  Changing Role  of Money The   Nonprofit  Banker nonprofitbanker.com
Overview of Presentation <ul><li>What money used to be </li></ul><ul><li>What money is now: Trends </li></ul><ul><li>Using...
Money Used to Be an: OBJECT <ul><li>Means to an ends </li></ul><ul><li>Purchasing tool </li></ul><ul><li>Viewed through th...
Role of Money is Changing: <ul><li>9/11 </li></ul><ul><ul><li>Fictitious charities & monies funnel to terrorism </li></ul>...
Money is a: THERMOMETER <ul><li>Is the organization run well? </li></ul><ul><ul><li>It’s a numbers game </li></ul></ul><ul...
Money is a: THERMOMETER <ul><li>Rules of the Game are changing </li></ul><ul><ul><li>Charity Navigator revamping  </li></u...
Money is a: THERMOMETER <ul><li>Proactive </li></ul><ul><ul><li>Predict questions & formulate answers </li></ul></ul><ul><...
Money is a: THERMOMETER <ul><li>Ex:  Migdal Ohr </li></ul><ul><ul><li>Rumor has it that a  basketball event  in 2007 cost ...
Money is a: MARKETING TOOL  <ul><li>990 (USA) &  דו &quot; ח מילולי   (Israel) </li></ul><ul><ul><li>Both getting more des...
Money is a: MARKETING TOOL  <ul><li>BoardSource Leadership Forum 2010 </li></ul><ul><ul><li>Who’s reading the 990?  </li><...
Money is a: MARKETING TOOL  <ul><li>Promote Financials on the website & social media </li></ul><ul><li>Two Examples </li><...
Money is a: MARKETING TOOL  <ul><li>Ex:  PresenTense </li></ul><ul><li>Unfortunately, a few months after the tweet, their ...
The   Nonprofit  Banker nonprofitbanker.com
The   Nonprofit  Banker nonprofitbanker.com
Money is a: MARKETING TOOL  <ul><li>Ex:  Nonprofits Assistance Fund </li></ul><ul><ul><li>Easy to find on their website </...
The   Nonprofit  Banker nonprofitbanker.com
The   Nonprofit  Banker nonprofitbanker.com
The   Nonprofit  Banker nonprofitbanker.com
Money is a: MARKETING TOOL  <ul><li>Axiom: Don’t make it hard for people to donate </li></ul><ul><ul><li>So too: Don’t mak...
So What? <ul><li>Why is it important to note this change? </li></ul><ul><ul><li>“ In social sectors, unfortunately, there ...
Summary: <ul><li>Money is no longer an:  </li></ul><ul><ul><li>OBJECT </li></ul></ul><ul><li>Money is a:  </li></ul><ul><u...
Please Remember: <ul><li>This slide is not intended for advice, but rather for informational purposes. </li></ul><ul><li>P...
“ The foundation for doing good is doing well”  -   Peter Drucker
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The Changing Role of Money

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Notes from "The Changing Role of Money" presentation at the FONSI conference in Jaffa, Israel on February 28, 2011.

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The Changing Role of Money

  1. 1. The Changing Role of Money The Nonprofit Banker nonprofitbanker.com
  2. 2. Overview of Presentation <ul><li>What money used to be </li></ul><ul><li>What money is now: Trends </li></ul><ul><li>Using budgets & financials proactively </li></ul><ul><li>Examples to prove various points </li></ul><ul><li>Links on in blue or highlighted </li></ul>The Nonprofit Banker nonprofitbanker.com
  3. 3. Money Used to Be an: OBJECT <ul><li>Means to an ends </li></ul><ul><li>Purchasing tool </li></ul><ul><li>Viewed through the prism of the organization </li></ul><ul><li>Not important in its own right </li></ul>The Nonprofit Banker nonprofitbanker.com
  4. 4. Role of Money is Changing: <ul><li>9/11 </li></ul><ul><ul><li>Fictitious charities & monies funnel to terrorism </li></ul></ul><ul><li>Venture Philanthropy </li></ul><ul><ul><li>Donors scrutinizing donations </li></ul></ul><ul><li>General Distrust of Nonprofit Sector </li></ul><ul><ul><li>Belief that the sector can be run better </li></ul></ul><ul><ul><li>Embezzlement in various charities </li></ul></ul>The Nonprofit Banker nonprofitbanker.com
  5. 5. Money is a: THERMOMETER <ul><li>Is the organization run well? </li></ul><ul><ul><li>It’s a numbers game </li></ul></ul><ul><ul><ul><li>USA ( Charity Navigator style) </li></ul></ul></ul><ul><ul><ul><li>Israel (Rasham Ha’amutot & Tax Authority) </li></ul></ul></ul><ul><ul><ul><li>Donors (the world over) </li></ul></ul></ul>The Nonprofit Banker nonprofitbanker.com
  6. 6. Money is a: THERMOMETER <ul><li>Rules of the Game are changing </li></ul><ul><ul><li>Charity Navigator revamping </li></ul></ul><ul><ul><ul><li>( article by Tactical Philanthropy ) </li></ul></ul></ul><ul><ul><li>Midot in Israel is more holistic </li></ul></ul><ul><li>Understand the old/new rules </li></ul><ul><ul><li>Make sure your financials & budgets correspond to the “Game” you’re playing </li></ul></ul>The Nonprofit Banker nonprofitbanker.com
  7. 7. Money is a: THERMOMETER <ul><li>Proactive </li></ul><ul><ul><li>Predict questions & formulate answers </li></ul></ul><ul><li>Defend what you believe in </li></ul><ul><ul><li>Article: “Stop Giving Donors What You Think They Want” </li></ul></ul><ul><ul><li>Teach why what you do is correct </li></ul></ul><ul><ul><li>Use financials & budget for support </li></ul></ul><ul><ul><ul><li>If not, “they” will assume (never good) </li></ul></ul></ul>The Nonprofit Banker nonprofitbanker.com
  8. 8. Money is a: THERMOMETER <ul><li>Ex: Migdal Ohr </li></ul><ul><ul><li>Rumor has it that a basketball event in 2007 cost 1.5 mil and raised 3 mil </li></ul></ul><ul><ul><ul><li>Only 50% of money raised went to charity!?! (yes & here’s why that’s ok) </li></ul></ul></ul><ul><ul><li>Numbers aren’t always the best judge </li></ul></ul><ul><ul><ul><li>HUGE exposure for the org in the news </li></ul></ul></ul><ul><ul><ul><li>Attended by over 14,000 in MSG in NYC! </li></ul></ul></ul><ul><ul><ul><li>Incredible that 1 event raised 1.5 mil </li></ul></ul></ul>The Nonprofit Banker nonprofitbanker.com
  9. 9. Money is a: MARKETING TOOL <ul><li>990 (USA) & דו &quot; ח מילולי (Israel) </li></ul><ul><ul><li>Both getting more descriptive </li></ul></ul><ul><ul><ul><li>Interested in management </li></ul></ul></ul><ul><ul><ul><li>Acknowledgment of the shortcomings of just relying numbers </li></ul></ul></ul><ul><li>It’s more work </li></ul><ul><ul><li>Don’t kvetch – it’s an opportunity! </li></ul></ul>The Nonprofit Banker nonprofitbanker.com
  10. 10. Money is a: MARKETING TOOL <ul><li>BoardSource Leadership Forum 2010 </li></ul><ul><ul><li>Who’s reading the 990? </li></ul></ul><ul><ul><ul><li>“ Public, donors, media and even possible adversaries” </li></ul></ul></ul><ul><ul><li>Use the Form 990 proactively </li></ul></ul><ul><ul><ul><li>Tell a story </li></ul></ul></ul><ul><ul><ul><li>Add details </li></ul></ul></ul><ul><ul><ul><li>Put the organization’s best foot forward. </li></ul></ul></ul>The Nonprofit Banker nonprofitbanker.com
  11. 11. Money is a: MARKETING TOOL <ul><li>Promote Financials on the website & social media </li></ul><ul><li>Two Examples </li></ul><ul><ul><li>Both examples tweeted to let people know </li></ul></ul><ul><ul><li>(I specifically did not search for these examples) </li></ul></ul>The Nonprofit Banker nonprofitbanker.com
  12. 12. Money is a: MARKETING TOOL <ul><li>Ex: PresenTense </li></ul><ul><li>Unfortunately, a few months after the tweet, their home page didn’t contain a link </li></ul><ul><ul><li>However, a quick search for “budget” came up with the right results </li></ul></ul><ul><li>Budget/Financials were also posted on Slideshare, a social network for sharing presentations </li></ul>The Nonprofit Banker nonprofitbanker.com
  13. 13. The Nonprofit Banker nonprofitbanker.com
  14. 14. The Nonprofit Banker nonprofitbanker.com
  15. 15. Money is a: MARKETING TOOL <ul><li>Ex: Nonprofits Assistance Fund </li></ul><ul><ul><li>Easy to find on their website </li></ul></ul><ul><ul><ul><li>“ About Us” section </li></ul></ul></ul><ul><ul><li>Complete with all the relevant info </li></ul></ul><ul><ul><ul><li>Financials </li></ul></ul></ul><ul><ul><ul><li>Tax Exemption </li></ul></ul></ul><ul><ul><ul><li>And more </li></ul></ul></ul>The Nonprofit Banker nonprofitbanker.com
  16. 16. The Nonprofit Banker nonprofitbanker.com
  17. 17. The Nonprofit Banker nonprofitbanker.com
  18. 18. The Nonprofit Banker nonprofitbanker.com
  19. 19. Money is a: MARKETING TOOL <ul><li>Axiom: Don’t make it hard for people to donate </li></ul><ul><ul><li>So too: Don’t make it hard for people to find your financials </li></ul></ul>The Nonprofit Banker nonprofitbanker.com
  20. 20. So What? <ul><li>Why is it important to note this change? </li></ul><ul><ul><li>“ In social sectors, unfortunately, there is no guarantee between exceptional results & sustained access to resources.” Jim Collins (Good to Great for the Social Sectors) </li></ul></ul><ul><ul><li>Trend: The above is slowly changing </li></ul></ul>The Nonprofit Banker nonprofitbanker.com
  21. 21. Summary: <ul><li>Money is no longer an: </li></ul><ul><ul><li>OBJECT </li></ul></ul><ul><li>Money is a: </li></ul><ul><ul><li>MEASURING STICK </li></ul></ul><ul><ul><li>MARKETING TOOL </li></ul></ul><ul><li>Stay ahead of the trends </li></ul><ul><ul><li>Donors: Keep their trust, appeal to potential investors, preempt concerns </li></ul></ul>The Nonprofit Banker nonprofitbanker.com
  22. 22. Please Remember: <ul><li>This slide is not intended for advice, but rather for informational purposes. </li></ul><ul><li>Please refer to your lawyer, accountant and/or Board of Directors to discuss how best to implement the ideas mentioned here. </li></ul><ul><li>Thank you for your time. </li></ul>The Nonprofit Banker nonprofitbanker.com
  23. 23. “ The foundation for doing good is doing well” - Peter Drucker

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