3. Campaign uses
comical models
and presents them
next to images
of historical
figures with
whom they share
certain similar
characteristics.
This technique
is intended to
implicate that
the model and
historical figure
share lineage in one
way or another.
4. Vibrant, attention-grabbing background
color with subtle gradient to draw
attention the focus image.
Millenial aged model, resembling
historical figure targets a younger
generation.
White text stands out in contrast to the
colored background.
6. New ad includes the ancestry.com logo,
consistent with the original ad.
Placement of model is consistent with
original ad by being almost the entire
width of the page and approximately 2
inches from the top of the page.
Child model, resembling historical
figure targets a younger generation & is
consistent with the younger generation
theme.
Text is consistent with original ad.
Background is a different hue but similar
in vibrancy with a subtle gradient.
