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F2C
Frequency wise RnF
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15+
Sum of Impressions 93259228 80165148 57579593 58527520 90331265 23571237 13821627 11018153 9665239 9916765 5331620 3954304 3255613 2831395 91895310
Sum of Unique_reach 93838994 40229954 19260674 14673677 18097954 3952657 1990915 1389769 1083505 999300 490553 334773 254082 205219 1161248
0
10000000
20000000
30000000
40000000
50000000
60000000
70000000
80000000
90000000
100000000
0
10000000
20000000
30000000
40000000
50000000
60000000
70000000
80000000
90000000
100000000
Frequency wise RnF
Sum of Impressions Sum of Unique_reach
Frequency wise conversions
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15+
Sum of Conversions 579766 294760 202429 167188 158505 144705 114778 99999 86306 76235 64463 62972 47453 41671 397731
Sum of Unique_Conversions 579766 179581 97174 65650 54512 55272 33066 22683 17057 13631 10716 8501 6018 4775 24346
0
100000
200000
300000
400000
500000
600000
700000
0
100000
200000
300000
400000
500000
600000
700000
Frequency wise conversions
Sum of Conversions Sum of Unique_Conversions
Frequency wise Impressions and Conversions
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15+
Sum of Impressions 93259228 80165148 57579593 58527520 90331265 23571237 13821627 11018153 9665239 9916765 5331620 3954304 3255613 2831395 91895310
Sum of Conversions 579766 294760 202429 167188 158505 144705 114778 99999 86306 76235 64463 62972 47453 41671 397731
0
100000
200000
300000
400000
500000
600000
700000
0
10000000
20000000
30000000
40000000
50000000
60000000
70000000
80000000
90000000
100000000
Frequency wise Impressions and Conversions
Sum of Impressions Sum of Conversions
Frequency wise accumulated Impressions and
Conversions
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15+
Acc_Impressions 93259228 173424376231003969289531489379862754403433991417255618428273771437939010447855775453187395457141699460397312463228707555124017
Acc_Conversions 579766 874526 1076955 1244143 1402648 1547353 1662131 1762130 1848436 1924671 1989134 2052106 2099559 2141230 2538961
0
500000
1000000
1500000
2000000
2500000
3000000
0
100000000
200000000
300000000
400000000
500000000
600000000
Frequency wise accumulated Impressions and Conversions
Acc_Impressions Acc_Conversions

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Optimal F2C.pptx

  • 1. F2C
  • 2. Frequency wise RnF 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15+ Sum of Impressions 93259228 80165148 57579593 58527520 90331265 23571237 13821627 11018153 9665239 9916765 5331620 3954304 3255613 2831395 91895310 Sum of Unique_reach 93838994 40229954 19260674 14673677 18097954 3952657 1990915 1389769 1083505 999300 490553 334773 254082 205219 1161248 0 10000000 20000000 30000000 40000000 50000000 60000000 70000000 80000000 90000000 100000000 0 10000000 20000000 30000000 40000000 50000000 60000000 70000000 80000000 90000000 100000000 Frequency wise RnF Sum of Impressions Sum of Unique_reach
  • 3. Frequency wise conversions 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15+ Sum of Conversions 579766 294760 202429 167188 158505 144705 114778 99999 86306 76235 64463 62972 47453 41671 397731 Sum of Unique_Conversions 579766 179581 97174 65650 54512 55272 33066 22683 17057 13631 10716 8501 6018 4775 24346 0 100000 200000 300000 400000 500000 600000 700000 0 100000 200000 300000 400000 500000 600000 700000 Frequency wise conversions Sum of Conversions Sum of Unique_Conversions
  • 4. Frequency wise Impressions and Conversions 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15+ Sum of Impressions 93259228 80165148 57579593 58527520 90331265 23571237 13821627 11018153 9665239 9916765 5331620 3954304 3255613 2831395 91895310 Sum of Conversions 579766 294760 202429 167188 158505 144705 114778 99999 86306 76235 64463 62972 47453 41671 397731 0 100000 200000 300000 400000 500000 600000 700000 0 10000000 20000000 30000000 40000000 50000000 60000000 70000000 80000000 90000000 100000000 Frequency wise Impressions and Conversions Sum of Impressions Sum of Conversions
  • 5. Frequency wise accumulated Impressions and Conversions 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15+ Acc_Impressions 93259228 173424376231003969289531489379862754403433991417255618428273771437939010447855775453187395457141699460397312463228707555124017 Acc_Conversions 579766 874526 1076955 1244143 1402648 1547353 1662131 1762130 1848436 1924671 1989134 2052106 2099559 2141230 2538961 0 500000 1000000 1500000 2000000 2500000 3000000 0 100000000 200000000 300000000 400000000 500000000 600000000 Frequency wise accumulated Impressions and Conversions Acc_Impressions Acc_Conversions