3. Established in 1961
Second largest commercial bank
Over 16 million customer accounts
900 billion deposits
Over 8300 employees
People’s Bank
(Source : peoples bank, 2015)
3
4. People’s Bank – Strategies in 2015
Become a fully digitalized bank
Implementing 2016-2020 strategic plan
Launching green banking concept
Developing the centralized banking system
Upgrading ATM Infrastructure to strengthen its
serviceability
(Source : peoples bank, 2014)
4
5. Digitalization
This change will be accompanied by a
communication and branding campaign to reposition
People’s Bank as a technology based financial
services provider.
N. Vasantha Kumar
Chief Executive Officer/General Manager
(Source : peoples bank, 2015)
5
6. Rationale for Change
Banking Asset Segmentation
Cost Income Ratio
Revenue per Employee
Fee based Income
(Source : FC Research, Banking Sector Report – 2016)
6
8. What is Digitalization?
A process of converting material actions and objects into intangible elements
with the aid of computers
Benefits of Digitalization ?
•Improving the efficiency of the entire system
•Enhancing the brand equity
•Fulfilling the total banking need of customers through an advanced global
technology
•Changing the traditional banking
•Reducing resource consumption
•Maximize the market share
8
9. Traditional Banking VS Digital Banking
Traditional Digital
Location of transaction Bank branch Anywhere
Mode of transaction Branch network Customer chooses how
Nature of products Duplicate products Tailor-made
Customer experience Inconsistent Consistent
9
11. Technological Change
Implementing new techniques
Upgraded ATM infrastructure for enhancing its capacity
Upgraded the internal core banking infrastructure for strengthen its serviceability
Changing the equipments
Introduction of cash deposit machines and kiosk machines
Modification of the communication process
Simplifying the communication process Ex - Intranet and email
Remodel the production method
Introduction of internet banking and mobile banking
Launching e statement account (without passbook)
Implementation of online account opening system
11
12. Impact on the Organization
(Source : peoples bank, 2015) 12
13. Impact on the Organization
(Source : peoples bank, 2015) 13
14. Awards and Recognition - 2016
Best Banking group 2015
Most sustainable bank 2015
Bank of the year 2015Banking Service provider of the year
Service Brand of the year
(Source : peoples bank, 2015) 14
15. Impact on People
Organization’s success or failure is essentially due to the things its
employees do or fail to do.
Robbins, Stephen P. (1996)
15
16. Impact on People
Enhancement of staff benefits (Bonus & Incentives).
Staff Career development & opportunities.
Positive attitude towards the change - Newly requited & young staff .
Reduction of daily routine work.
16
18. Conflicts of Employees
Resistance to change of long standing employees + 45 to 60
Fear of unknown
Fear of loosing financial benefits (e.g.-overtime and other allowances)
Threat for expertise & redundancy
Conflicts of trust & understating between employees & management
Resistance of being pulled out from the comfort zone
Reluctance of female employees attendance for training during
weekends
18
19. Recommended Implementation Plan
Change is about changing people, not organizations.
If change implementation efforts are to be successful, they need to be designed
to fit the organizational context, that is , they need to be context sensitive.
(Balagun, 2001)
19
21. Recommended Implementation plan
Feedback Questionnaire
1.What are the most difficult things
on your job?
2.What actions could taken to
improve your performance?
3.What sort of training would benefit
you?
Evaluation process
Source – fred luthans organizational behavior-an-evidence-based-approach-twelfth-edition
360° Appraisal Model
21
22. Recommended Implementation plan
Regularly observing the organizational environment
Identify key stake holders & impact of initiative
Emphasizing the joint responsibility of management and staff to ensure that
change is implemented smoothly and effectively
Proper planning, consultation required to minimize difficulties at the
implementation stage
Kick off meeting on awareness building & advantages to company employee
& customer
Knowledge sharing forum for employees
Evaluate post & pre impact of change initiative of employees
Formation of a digital forum
Implementation of a reward & recognition system
Appointment of change agents in to the steering committee
22
23. Bibliography
Peoples Bank, 2015. Annual report, s.l.: s.n.
FC Research, 2016. SriLanka Banking sector, s.l.: s.n.
Luthans, f., 2005. Organizational Behavior. 12 ed. Mc Graw Hill: s.n.
Peoples bank, 2014. Annual report, s.l.: s.n.
Stephen, R. p., 2005. organizational behavior. 11 ed. Prentice-hall of India:
s.n.
Armstrong, m., 2009. Handbook of human resource. 11 ed. s.l.:s.n
Balagun, J., 2001. Strategic Change. Management Quarterly part 10, Volume
January
23
Why we selected this company- they have over 8300 employees
They have issued debentures so it is a public quoted company
They have implemented digitalization process in 2015
Why we se;eted tis
Why they need digitalization process
Though they have a large asset segmentation they have some arrears to be improved
Cost income ratio should reduce up to 50%
Revenue per employee should increase comparing to other banks n number of employees
Fee based income should increase
Future for this banking industry will become digital era
This particular bank has a deep routed trade union so its hard to change the banking culture
Efficiency & productivity improvement
red
P426 amstrong m etc
Incorporate 360 appraisal model along with the change initiative to offer better feedback on individual performance- PIP & PDP
This should have first test bed in one branch & use the learning's to fine tune the change process. Cross section of differing age groups in a team of a selected brand or division to identify training & development of skills.
Resistance to change is inevitable ........
The