The document reflects on how the author established brand identity across three creative works. The author used consistent elements like color, lighting, language, fonts, characters, shots, images and costumes to link the works together effectively. Researching conventions from similar professional works helped the author realize the importance of brand identity in creating a connection for audiences between a film's posters, trailers and the film itself.
2. Do they link together effectively?
Overall, I think my three products do link together effectively.
This was through the use of the four key elements and conventions of form and genre, these included:
◦ Colour
◦ Lighting
◦ Language
◦ Fonts
◦ Main characters
◦ Shot types
◦ Images
◦ Costumes
Without these I would not have brand identity.
3. What helped me create Brand Identity
◦ From my research into conventions of form and genre in similar/professional products, I realised
it was a crucial component to create brand identity, making the audience/readers make the link
between each one. It is an effective way of making them want to go and watch the film. As I
personally want to watch a film when I have seen poster’s and trailer’s promoting the same film.
