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What Rockstars Can Teach You About Kicking Ass With Social Media
1. What Rockstars Can Teach You About Kicking Ass With Social Media! What Rockstars Can Teach You About Kicking Ass With Social Media! Pic via Flickr user http://www.flickr.com/photos/anirudhkoul/ Mack Collier, Social Media Consultant http://mackcollier.com Twitter - @MackCollier email - mack.collier@gmail.com
6. I work with these people to create quality content that we hope connects with our readers and helps underscore the fact that the people behind the products at Graco are on the same journey our consumers are on or are headed on. -Lindsay Lebresco, Graco’s Social Media Manager
7. 18 months after the blog’s launch, online mentions had almost doubled … … and positive mentions had increased from 68% to 83%
8. 2 – Rockstars look for ways to shift control to fans http://www.flickr.com/photos/bakameh/
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10. “ We want our fans to get into the music and also support us by buying our records. We trust that our fans won't abuse the availability and that makes for a great relationship .” - Molly Neuman, manager for The Donnas
11. Fiskars lets their evangelists speak for them… … so their message is more relevant and in a voice customers can relate to.
17. “ I wanted a video that wasn’t about me and wasn’t preachy, but one that would help shine a light on the tragedy and turmoil in the world and also show the beauty and strength of the human spirit . ” Sarah McLachlan
18. So what does the Bigger Idea mean for social media?
19. Find the ‘bigger idea’… … that makes your content valuable and relevant to others.
27. http://www.flickr.com/photos/vonlohmann/ “ The irony is that I just made more money in one night making a joke on Twitter , than I have made the entire year on record royalties.” -Amanda Palmer
30. “ The ROI for our social media outreach has been better than for any other form of advertising for us .” - Jessica Berlin, Cirque du Soleil’s social media manager http://www.flickr.com/photos/srgblog/
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32. Mack Collier – Social Media Consultant Stay in touch with me here: Blog – http://www.theviralgarden.com Business site – http:// mackcollier.com Twitter – http://www.twitter.com/mackcollier Email – mack.collier@gmail.com You can find this presentation online at: http:// www.slideshare.net/mackcollier