Pitch deck for a podcast mobile application venture. Slide shares market analysis, user personas, and potential prototypes

1. podcasts are exploding
like crazy….

2. creators marketers
listeners
there are over 750k podcasts
on podcast platforms
over 50 billion episodes have
been streamed on apple
podcasts alone
105 million people in the US
listen to podcasts, a 14%
increase from 2019
listeners consume 6.5 hours or
podcasts per week, a 32%
increase from 2018
ad spend is forecasted to
surpass $1B in 2021
55% of listeners listen to the
ads on their podcasts
67% of podcast listeners are
between 18 and 44

3. ….but the industry is
completely broken.

4. creators marketers
listeners
only the top 10% of podcasts
generate any revenue,
meaning that there are nearly
700K creators who simply want
to share their perspectives
the average podcast episode
receives 141 downloads and
creators lack the tools to
increase listenership
50% of listeners believe
podcasts are too long, the
average length is 43 minutes
podcast players fail to properly
organize and curate podcast,
resulting in significant search
costs for listeners
marketers lack sophisticated
platforms needed to deliver
personalized ads to listeners,
resulting in millions of
misspent dollars in advertising

5. welcome to the podcast
platform that listens and
will change podcasting
forever….

6. jaw is the world’s first social podcasting
platform that gives voice to millions of
unheard creators and delivers personalized
podcast experiences to listeners.

7. creators can attach hashtags to their
podcasts, helping listeners find podcasts
related to their “in the moment” interests
podcasts are limited to 1 and 7 minutes in
length, decreasing production labor for
creators and search costs for listeners
leveraging these data inputs, we can
quickly organize and create personalized
playlists and highlight trending topics
users rate podcasts across criteria such as
“like”, “funny”, “informative”, and
comment on episodes

8. creators marketers
listeners
jaw’s helps 90%+ of creators
share their podcast with a wide
range of potential listeners
podcast episodes will have the
opportunity to go viral
creators are not constrained to
podcast themes or forced to
extend episode lengths
listeners can hop between
podcasts decreasing sunk time
in one or a few podcasts
quickly curate smart playlists
based on interest, figures, or
trending topics
provide direct feedback to
creators leading to an increase
in quality of podcasts
jaw’s curation mechanism
revolutionizes a once opaque
advertising space by allowing
marketers to place ads based
on specific user data

9. tentpole strategies – incumbents promote the most popular podcasts
because listenership is dependable leading to consistent revenues
expensive ip – podcasts networks are rapidly acquired at premiums
pressuring platforms to invest in their success long term
mismanaged platforms – podcast platforms utilize UI’s intended for
music players and since their models have worked, these incumbents
are not incentivized to develop social media capabilities
competitor business models are stuck promoting
mainstream titles and protecting acquired ip

10. monetization opportunities leverage
platform’s data and freemium tiers
pay for promoted “jaws” to increase
creator’s exposure to listeners
advertising model on the platform,
akin to SEM bidding on keywords
charge a monthly subscription
for ad-free listening

11. user profiles to target include listeners who are
short on time with a wide array of interests
Potpourri Peggi
Goals
• Maximize the personal entertainment
• Learn about broad array of topics
Processes
• Subscribe to 9-12 podcasts
• Fills her free time and work hours with
podcasts
Pain Points
• Subscribes to many podcasts feeds, forcing
her to play some shows at 2x speeds and
increasing the likelihood of missing out on
shows
“As a Potpourri Peggi, I be emotionally
entertained by podcasts so that I feel
knowledgeable, interesting, and well versed.”

12. user profiles to target include listeners who are
short on time with a wide array of interests
Utility Ulysses
Goals
• Look to deepen knowledge rather than
achieve a breadth of knowledge
Processes
• Subscribe to 3-5 podcasts.
• Breaks up listening to throughout the day
because the want to focus on content
Pain Points
• Finding time in the day to listen to
podcasts can be laborious.
• Little time to find trustworthy feeds
“As a Utility Ulysses, I want to deepen my
knowledge in my areas of interests so that I
develop a sense of personal improvement.”

13. mobile app prototype
developed in figma

14. login page

15. home page, start streaming based off
trending topics and your personal preferences
• jump in with a personalized podcast playlist
• check out the top podcasts of the moment
• jump into a stream related to topics that interest you
• listen to the top trending podcast in our sightings
section.
• Record your own podcast with a tap of the screen!

16. record your own mini-podcast, or respond to
another person’s episode
• Tap to stop and start your recording.
• Timer helps you ensure your podcast meets the
required minimum length of 90 seconds
• Background blends Jaw’s shark theme with soundwaves

17. the podcast player with added features to
derive better insights on user preferences
• see what’s next in your feed. Swipe up or down to
replay or skip a podcast, respectively
• details on what’s playing now. click here to be taken to
the podcast episode’s page
• see what you’ve already played. swipe up or down to
replay or skip a podcast, respectively
• quickly feedback that’s much deeper than just a like
• Respond to the podcast right away by clicking record!
• control your podcast using traditional player features

18. participate in the conversation!
• podcast you’re listening to is prominently displayed
atop the screen
• See user comments and feedback
• click on a related topic to enter a new stream
• Control your player and give feedback to creators!

19. Nehemias Luna
Founder & CEO