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Snap This! A Snapchat Experiment in Teaching Career Development

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Cream in your coffee? Snapchat in your classroom? Perhaps, depending on factors such as the social platforms your students use, your objectives, and the interactions you initiate. Find out how the Technology Twins explored using Snapchat with their students, and their tips for getting started with this social media platform.

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Snap This! A Snapchat Experiment in Teaching Career Development

  1. 1. Snap This! A Snapchat Experiment in Teaching Career Development Deb Osborn, Ph.D. Florida State University Melissa Venable, Ph.D. HigherEducation.com
  2. 2. Debra S. Osborn, PhD – Counseling & School Psychology Nationally Certified Counselor Florida State University Associate Professor Career Counseling Coordinator Key Interests: Design & Use of technology in counseling| Innovation & effectiveness in counselor education | Design & use of assessments in career services Find me here! https://www.linkedin.com/in/debosborn/ @dsosborn dosborn@fsu.edu
  3. 3. Melissa A. Venable, PhD - Instructional Technology Job and Career Transition Coach Writer/Researcher/Social Media: HigherEducation.com Adjunct Faculty: Saint Leo University and University of South Florida Key Interests: Design and delivery of online education | Identifying, selecting, and implementing educational and career services- related technologies Find me here! https://www.linkedin.com/in/ melissavenable/ @Melissa_Venable melissa.a.venable@gmail.com
  4. 4. Together We Are The….
  5. 5. Why Snapchat? It’s the #1 tech US teens use https://www.statista.com/statistics/199242/social-media-and-networking-sites-used- by-us-teenagers/
  6. 6. Colleges and companies are using!
  7. 7. Sweating It….
  8. 8. Looking more positive…
  9. 9. What is Snapchat? • Video/photo-sharing app • Text chat/Instant messaging feature • Offers effects, drawings, text, filter overlays on videos or images shared • Share with one, a few, or everyone who follows you • Images and video disappear after a set amount of time (Snap vs. Story)
  10. 10. Snapchat Basics • Set Up and Usage – All the normal processes – Click on the “Ghost” • Add friends • The “cog” = settings • QR code = Snapcode
  11. 11. Snapchat Basics – Upper right: Front/Back Camera – Big circle: Tap (image) Hold (video)
  12. 12. Snapchat Basics – Stories • My • Our • Custom Groups
  13. 13. Snapchat Basics Filters Lenses Views
  14. 14. Let’s try it! dr.venabledeb_osborn
  15. 15. Deb’s Class • MHS 5340 Career Development • 16 week course for MS/EdS and PhD students • Face-to-face • Mix of first year and second year students • Continued experiment for next 2 semesters – Consultation – Technology and Counseling
  16. 16. Snapchat Goals • Learning goals – Advanced organizer, active engagement, content reinforcer • Professional goals – Mix it up, try something new. – Answer ?: Can it work? Best/worst approaches. • Other – Increase interactivity
  17. 17. Decision-time • Never used it before • It’s cool – I’m ???? • No idea how to integrate into teaching • 2 hours to decide! • Everyone is using it • It’s cool. • Seems easy enough • Adventure! • MWF snaps.
  18. 18. Opening night
  19. 19. Friday night snap.
  20. 20. # of responses? ZERO
  21. 21. Opening Game Night Snap
  22. 22. Which RENEGADE are you admiring right now? or Show me….
  23. 23. Within 1 minute…
  24. 24. Advanced Organizer Devp. Career Theorist
  25. 25. Labor Day Text Extend/Enha nce Learning
  26. 26. Content Reinforcers
  27. 27. Alternative Assignments Book Quote; Alternative Discussion Question
  28. 28. CASVE PAPER SNAPCHAT OPTION
  29. 29. Lessons Learned for Assignments • Plan for mixed reactions • Provide a demo • Advise them to label/# snaps • Leave room at top or bottom of photo for text • Have a partner you can test things out on • Limit the # of videos for the assignment-make them vary it up.
  30. 30. Unexpected Way to Build Community: Hurricane Irma Checkin
  31. 31. Fun/ Encourage ment
  32. 32. 2nd Semester – PREP!!! • New Year’s Resolutions – read SC stories daily – Add people that are doing interesting things – Take note of what they are doing • Follow NASA, People – Review my syllabus and lectures – how can I make SC a better fit? Make a plan!
  33. 33. 3rd Semester BUT…
  34. 34. Melissa’s Class
  35. 35. EDU 557 - Project Management for Instructional Design • M.S. in Instructional Design • 8 weeks (Spring, Summer 2018) • Completely online, asynchronous (no scheduled meetings) • End of program, synthesizing program outcomes • FAQs – career transition and advancement, jobs
  36. 36. My Goals 1. Enhance instructor presence 2. Interact with students outside of the course site as a professional network 3. Integrate frequently asked career questions; not part of curriculum 4. Move out of my (and their) social media comfort zone; professional development
  37. 37. Tools & Materials Created • Course Announcements • Student Guide • Activity Planning Matrix • Student Evaluation Surveys – Did participate – Did not participate
  38. 38. Invitation to Participate
  39. 39. Google Doc • Goals • Expectations • Initial Plan • How to Get Started • What’s in it for you? • Resources
  40. 40. Weekly Plan: • Monday/Tuesday • Thursday • Friday
  41. 41. Announcement Examples …
  42. 42. ReminderExamples…
  43. 43. Career Tip Examples …
  44. 44. Weekend Examples …
  45. 45. What Happened?
  46. 46. What the Students Said …
  47. 47. DID Participate Their Experience • 50% - No Snapchat account before the class • 100% - Found Announcements, Reminders, Tips “Useful” • 50% - Found Weekend Posts “Fun”, “Useful” • 50% - Found Attachments “Useful” My Goals • Enhanced instructor presence – 100% “Strongly Agree or Agree” • Addressed relevant career topics – 50% “Agree” • Impact on student engagement – 50% “Strongly Agree” • Intro to new platform – 100% “Strongly Agree or Agree”
  48. 48. DID NOT Participate Their Experience • 100% - No Snapchat account before the class • 100% - Not interested in Snapchat, but might have tried something else. – Would be willing to try … Facebook “I would be willing to learn something new if I wasn’t taking 2 courses and working fulltime.”
  49. 49. My Lessons Learned • Know your audience – time, platform • Allow for a learning curve • Invite people to join … and keep asking • Include a call to action • Share your expectations • It’s okay to move off script • Ask for feedback
  50. 50. Snapchat Activities How might you use Snapchat in your classroom delivery?
  51. 51. Possible Snapchat Activities  Assignments  Reinforce learning (pictures, brief videos, links, polls, kahoot)  Break up main points into separate snaps; 1 a day  Takeovers  Teasers of what’s to come- metaphors  Invites – “Snap me something cool/creative/etc.”  In class pics  Reminders of what’s due  Encouragement  Behind the scenes  Connecting-being human
  52. 52. Possible Snapchat Activities Attachments “Our Story” Incorporate current events Send congratulations Add a sense of humor, memes, etc. Ask a question, FAQs, Q&A session Run a contest or “challenge” “Day in the Life” Student Takeovers, Employer Takeovers
  53. 53. Snapchat Recommendations  Use a separate class account from personal.  Be spontaneous, but also plan your Snaps.  Integrate tools you already use.  Polls, kahoot, videos, Powtoon  Stay active on Snapchat. Learn from influencers.  Post consistently (daily, same time).  Use what they’re into (tv, music, hobbies, local news).  Set up a Google alert about Snapchat.  For assignments/xtra credit-names/initials, #’s.  Have fun.  Don’t follow them back, and let them know you may screengrab.
  54. 54. • Don’t sing. • Keep your followers/following ratio 2:1 at worst. • Don’t just lie in bed w/a SC filter • Use hashtags ironically • Space out selfies • Don’t send your SC story to people • No double-posting. • Don’t send ab-snaps. • Be nice. https://mashable.com/2017/06/02/rules-teens-instagram-snapchat/#miaDmCU8okqb BONUS
  55. 55. Resources • 15 Ways to Use Snapchat in Classes and Schools • 10 Seconds at a Time, A Teacher Tries Snapchat to Engage Students • 8 Things You Should Know Before Using Social Media in Your Course • Does Snapchat Have a Place in Higher Education Marketing and Recruitment? • Miami University’s Career Center Snapchat Info • Pace University’s Shapchat Challenge • 32 Tips to Help You Step Up Your Snapchat Game
  56. 56. Closing Out • See the presentation. – TechnologyTwins.com • Follow us!
  57. 57. Thank You!! https://www.linkedin.com/in/melissavenable/ @Melissa_Venable melissa.a.venable@gmail.com https://www.linkedin.com/in/debosborn/ @dsosborn dosborn@fsu.edu

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