1.
Snap This!
A Snapchat Experiment in
Teaching Career Development
Deb Osborn, Ph.D.
Florida State University
Melissa Venable, Ph.D.
HigherEducation.com

2.
Debra S. Osborn, PhD –
Counseling & School
Psychology
Nationally Certified Counselor
Florida State University Associate
Professor
Career Counseling Coordinator
Key Interests: Design & Use of
technology in counseling|
Innovation & effectiveness in
counselor education | Design & use
of assessments in career services
Find me here!
https://www.linkedin.com/in/debosborn/
@dsosborn
dosborn@fsu.edu

3.
Melissa A. Venable, PhD -
Instructional Technology
Job and Career Transition Coach
Writer/Researcher/Social Media:
HigherEducation.com
Adjunct Faculty: Saint Leo University and
University of South Florida
Key Interests: Design and delivery of online
education | Identifying, selecting, and
implementing educational and career services-
related technologies
Find me here!
https://www.linkedin.com/in/
melissavenable/
@Melissa_Venable
melissa.a.venable@gmail.com

4.
Together We Are The….

5.
Why Snapchat?
It’s the #1 tech US teens use
https://www.statista.com/statistics/199242/social-media-and-networking-sites-used-
by-us-teenagers/

6.
Colleges and
companies are using!

7.
Sweating It….

8.
Looking more positive…

9.
What is Snapchat?
• Video/photo-sharing app
• Text chat/Instant messaging feature
• Offers effects, drawings, text, filter overlays
on videos or images shared
• Share with one, a few, or everyone who
follows you
• Images and video disappear after a set
amount of time (Snap vs. Story)

10.
Snapchat Basics
• Set Up and Usage
– All the normal processes
– Click on the “Ghost”
• Add friends
• The “cog” = settings
• QR code = Snapcode

11.
Snapchat Basics
– Upper right: Front/Back
Camera
– Big circle: Tap (image)
Hold (video)

12.
Snapchat Basics
– Stories
• My
• Our
• Custom Groups

13.
Snapchat Basics
Filters Lenses Views

14.
Let’s try it!
dr.venabledeb_osborn

15.
Deb’s Class
• MHS 5340 Career Development
• 16 week course for MS/EdS and PhD students
• Face-to-face
• Mix of first year and second year students
• Continued experiment for next 2 semesters
– Consultation
– Technology and Counseling

16.
Snapchat Goals
• Learning goals
– Advanced organizer, active engagement, content
reinforcer
• Professional goals
– Mix it up, try something new.
– Answer ?: Can it work? Best/worst approaches.
• Other
– Increase interactivity

17.
Decision-time
• Never used it
before
• It’s cool – I’m
????
• No idea how
to integrate
into teaching
• 2 hours to
decide!
• Everyone is
using it
• It’s cool.
• Seems easy
enough
• Adventure!
• MWF snaps.

18.
Opening night

19.
Friday night
snap.

20.
# of responses?
ZERO

21.
Opening Game Night Snap

22.
Which RENEGADE are you admiring right now?
or
Show me….

23.
Within 1 minute…

24.
Advanced Organizer
Devp. Career Theorist

25.
Labor Day Text
Extend/Enha
nce Learning

26.
Content Reinforcers

27.
Alternative Assignments
Book Quote; Alternative Discussion Question

28.
CASVE PAPER SNAPCHAT OPTION

29.
Lessons Learned for
Assignments
• Plan for mixed reactions
• Provide a demo
• Advise them to label/# snaps
• Leave room at top or bottom of photo for text
• Have a partner you can test things out on
• Limit the # of videos for the assignment-make
them vary it up.

30.
Unexpected Way to Build Community:
Hurricane Irma Checkin

31.
Fun/
Encourage
ment

32.
2nd Semester – PREP!!!
• New Year’s Resolutions – read SC stories daily
– Add people that are doing interesting things
– Take note of what they are doing
• Follow NASA, People
– Review my syllabus and lectures – how can I make SC a
better fit? Make a plan!

33.
3rd Semester
BUT…

34.
Melissa’s Class

35.
EDU 557 - Project Management for
Instructional Design
• M.S. in Instructional Design
• 8 weeks (Spring, Summer 2018)
• Completely online, asynchronous
(no scheduled meetings)
• End of program, synthesizing
program outcomes
• FAQs – career transition and
advancement, jobs

36.
My Goals
1. Enhance instructor presence
2. Interact with students outside of the
course site as a professional network
3. Integrate frequently asked career
questions; not part of curriculum
4. Move out of my (and their) social media
comfort zone; professional development

37.
Tools & Materials Created
• Course Announcements
• Student Guide
• Activity Planning Matrix
• Student Evaluation Surveys
– Did participate
– Did not participate

38.
Invitation to Participate

39.
Google Doc
• Goals
• Expectations
• Initial Plan
• How to Get Started
• What’s in it for you?
• Resources

40.
Weekly Plan:
• Monday/Tuesday
• Thursday
• Friday

41.
Announcement Examples …

42.
ReminderExamples…

43.
Career Tip Examples …

44.
Weekend Examples …

45.
What Happened?

46.
What the Students Said …

47.
DID Participate
Their Experience
• 50% - No Snapchat account before the class
• 100% - Found Announcements, Reminders, Tips “Useful”
• 50% - Found Weekend Posts “Fun”, “Useful”
• 50% - Found Attachments “Useful”
My Goals
• Enhanced instructor presence – 100% “Strongly Agree or
Agree”
• Addressed relevant career topics – 50% “Agree”
• Impact on student engagement – 50% “Strongly Agree”
• Intro to new platform – 100% “Strongly Agree or Agree”

48.
DID NOT Participate
Their Experience
• 100% - No Snapchat account before the class
• 100% - Not interested in Snapchat, but might
have tried something else.
– Would be willing to try … Facebook
“I would be willing to learn something new if I
wasn’t taking 2 courses and working fulltime.”

49.
My Lessons Learned
• Know your audience – time, platform
• Allow for a learning curve
• Invite people to join … and keep asking
• Include a call to action
• Share your expectations
• It’s okay to move off script
• Ask for feedback

50.
Snapchat Activities
How might you use Snapchat in your classroom
delivery?

51.
Possible Snapchat Activities
 Assignments
 Reinforce learning (pictures, brief videos, links, polls,
kahoot)
 Break up main points into separate snaps; 1 a day
 Takeovers
 Teasers of what’s to come- metaphors
 Invites – “Snap me something cool/creative/etc.”
 In class pics
 Reminders of what’s due
 Encouragement
 Behind the scenes
 Connecting-being human

52.
Possible Snapchat Activities
Attachments
“Our Story”
Incorporate current events
Send congratulations
Add a sense of humor, memes, etc.
Ask a question, FAQs, Q&A session
Run a contest or “challenge”
“Day in the Life”
Student Takeovers, Employer Takeovers

53.
Snapchat Recommendations
 Use a separate class account from personal.
 Be spontaneous, but also plan your Snaps.
 Integrate tools you already use.
 Polls, kahoot, videos, Powtoon
 Stay active on Snapchat. Learn from influencers.
 Post consistently (daily, same time).
 Use what they’re into (tv, music, hobbies, local news).
 Set up a Google alert about Snapchat.
 For assignments/xtra credit-names/initials, #’s.
 Have fun.
 Don’t follow them back, and let them know you may screengrab.

54.
• Don’t sing.
• Keep your followers/following ratio 2:1 at worst.
• Don’t just lie in bed w/a SC filter
• Use hashtags ironically
• Space out selfies
• Don’t send your SC story to people
• No double-posting.
• Don’t send ab-snaps.
• Be nice.
https://mashable.com/2017/06/02/rules-teens-instagram-snapchat/#miaDmCU8okqb
BONUS

55.
Resources
• 15 Ways to Use Snapchat in Classes and Schools
• 10 Seconds at a Time, A Teacher Tries Snapchat to
Engage Students
• 8 Things You Should Know Before Using Social
Media in Your Course
• Does Snapchat Have a Place in Higher Education
Marketing and Recruitment?
• Miami University’s Career Center Snapchat Info
• Pace University’s Shapchat Challenge
• 32 Tips to Help You Step Up Your Snapchat Game

56.
Closing Out
• See the presentation.
– TechnologyTwins.com
• Follow us!

57.
Thank You!!
https://www.linkedin.com/in/melissavenable/
@Melissa_Venable
melissa.a.venable@gmail.com
https://www.linkedin.com/in/debosborn/
@dsosborn
dosborn@fsu.edu