Digital marketing is marketing done through digital channels such as websites, email, social media, mobile apps, and search engines. It involves activities like social media marketing, paid search marketing, search engine optimization, email marketing, mobile marketing, and automating sales. The goal is to broadcast marketing efforts to larger audiences through interactive digital means of communication.

1. Title: 05- What isDigital Marketing?
LearningObjectives:
1. UnderstandingwhatisDigital Marketing
2. Knowingwhatactivitiesare includedinDigitalMarketing
Description:
Digital Marketingisa newerconceptthatdefinesdoingmarketingeffortson Digital Channels.
Digital Channelsare basicallyanymeansof communicationthatare able tobroadcast to larger
audiences,allowforresponse andallow interactionsbetweenthe receiversof the message.Digital
ChannelsincludeWebsites,Email,Social Media,SearchEngines,MobileApps,etc.Activitiesthatare
commonin digital marketingincludeSocial mediaMarketing,PaidSearchMarketing,SearchEngine
Optimization,Email Marketing,MobileMarketingandAutomationof Sales.
FurtherReading:
https://blog.hubspot.com/marketing/what-is-digital-marketing