1. Anaheim, CA -- December 18, 2013
Trumpia, the leading multi-channel marketing and messaging solution provider, announced today
Dynamic Targets as the latest addition to Trumpia’s Marketing Automation feature.
The Dynamic Targets feature eliminates the task of manually re-applying the same Smart Filters for new
campaigns by tying distribution lists with filters. The system constantly applies the rules from Smart Filters
to new and existing contact, demographic and behavioral data to keep the lists up-to-date. Any changes
in a contact’s information and behavior can link the contact to multiple Dynamic Targets automatically.
Contacts can reside in as many Dynamic Target lists pertaining to them and users can view these lists at
any time, providing valuable insight for future campaigns.
“We are excited to offer another Marketing Automation feature to our customer,” said Ken Rhie, CEO of
Trumpia. “With Dynamic Targets working continuously behind the scenes, users can communicate with
the exact group they want to reach while recipients receive relevant messages. Matching the most
relevant messages with each target increases relevance, response rate, and ROI of marketing or
communication campaigns.”
Trumpia provides marketers with solutions for making their campaigns stronger, while leaving customers
satisfied and reaching the most relevant target audiences. The Dynamic Targets feature is the latest
innovation to help marketers extend their reach. To learn more, visit their website today.
About Trumpia:
Trumpia is the leading web-based multi-channel marketing platform, committed to helping businesses
grow and stay well-connected with their customer base. Trumpia integrates mobile text, email, voice
broadcast, and social media to give businesses and organizations greater reach, greater responses, and
greater results.
Trumpia also provides a White Label Reseller Program, Affiliate Program, and Developer API. Sales and
support teams are available to serve customers seven days a week -- Monday through Friday, 6:00 am to
6:30 pm, and Saturday and Sunday, 8:00 am to 4:00 pm PST. For more information about Trumpia's AllIn-One Marketing and Messaging platform or API, visit www.trumpia.com, or call +1-888-707-3030.