Meaning of Advertising Advertising types Advertising importance's Print Advertising Outdoor Advertising Public service Advertising Product or brand integration Digital Advertising

1. Under the guidance of
Sunder BN
Asst. Prof. &Course
coordinate
Post graduation studies in
commerce
G. F. G. C. W. Holenarsipura
ADVERTISING
RAKSHITHA KV
1st mcom

3. CONTENTS
Meaning of advertising
Types of advertising
Importance of
advertising

4. MEANING OF
ADVERTISIN
G
ADVERTISING IS THE
ACTION OF CALLING
PUBLIC ATTENTION TO
AN OFFERING THROUGH
PAID ANNOUNCEMENT
BY AN IDENTIFIED

6. Print advertising
 Celebrity advertising
 Outdoor advertising
 bublic service advertising
 product/brand integratio
advertising
 Digital advertising

7. PRINT ADVERTISING
NEWSPAPERS,
MAGAZINES,
&BROCHURE,
ADVERTISEMENT,
etc..

8. CELEBRITY OF ADVERTISING
Celebrity branding or
celebrity endorsement is a
form of advertising compaign
or marketing strategy which
uses a celebratys fame or
social stutas to product
brand or service or fo raise
awareness about an issue.

9. PRODUCT/BRAND
INTEGRATION
PRODUCT
PLACEMENTS IN
ENTERTAINMENT
MEDIA LIKE TV
SHOW YOUTUBE
VIDEO. etc

10. DIGITAL ADVERTISING
ADVATISEMENT
DISPLAYED OVER
THE INTERNET
AND DIGITAL
DEVICE’S

11. OUTDOOR
ADVERTISING
Hoardings,
banners,
flags, wraps,
etc.

13. Public service advertising
Public service
advertising refers to
advertisements that
promote a cause or
initiative rather than
a product.

14. IMPORTANCE OF
ADVERTISING
Advertising’s main goal is to
increase the number of
people who buy your
product. You can achieve this
by using advertisements to
persuade customers that
your product is high-quality,
useful or desirable.
INCREASES SALES

15. INFORMS COSTUMERS
Creating an
advertisement is a
simple way to inform
potential customers of
your product and any
advantages or features
it may have.

16. Informs you about your
competition
You can use
advertisements to
monitor your competition
and learn about any
developments they make.

17. Retains customers
Using advertising can
help remind your
customers about your
brand and may
encourage them to
continue buying your
product.

18. Increases employee morale
An effective
advertisement may
improve the morale
of coworkers who
see or hear about
it.

19. Differentiates your brand
Because most products
and services have
multiple companies
competing for
customers, your
company may need to
find ways to distinguish

20. Increases customer trust
Advertisements can
increase familiarity
and trust between a
company and its
customers.

21. MCQ
WHAT IS
ADVERTISING?
Publicity
Sales promotion
Paid information
All of the above

22. Whan a Newspaper
Advertisiment looks like a new
story, It is Called ?
Classified notice
Reading notice
Writing notice
Spoken notice

23. ______ is the process of creating
brand immage that engeges the heart
and Maind of costumes?
Branding
Promoting
Planning
Selling

24. News paper advertising strengths?
 Audience in appropriate mental frame
 Mass audience coverage
 Flexibility
 All the above
____ is the manag a company’s
Brand and product line.
1. Brand assistant
2. Brand executives
3. Brand Manager
4. Brand associate

25. REFERENCE
 https://WWW.feedough.Com/what-is-
Advertising- advertising- objectives-
examples- importance/.
 https://WWW.indeed. Com/career-advice
/career-development/Importantance –Of-
advartising.
Topic:advertising