2. PROFILE
Mochamad Zaenal Muzaqqi
2015
2015-2017
2018
After graduating from SMK Negeri 1 Slawi majoring in
computer engineering and networking, I continued my
studies at BSI University majoring in Information Systems.
I am very interested about the world of information
technology. I was elected leader of the youth Red Cross,
from which I learned about responsibility, management,
planning and more.
I often do research to do college assignments, such as
analyzing systems in the KPU. I also did work practices at
PT Asuransi Jasindo Tegal (insurance company) as an
analyst claim and building a drug inventory system at
Suradadi Tegal Hospital.
I graduated from BSI university and I chose to focus on
design and technology. I think technology will be very
useful if planning and implementation go in the same
direction. because I believe technology will be accepted
by people if the design is easy to understand and easy to
use. I am learning online course UX research and
information architecture on Lynda to deepen my passion
and areas of interest. I believe that frustration and user
needs can be key to improving functionality and
facilitating users.
My journey into UX
muzaqqi48@gmail.com
+62 877 3000 8434
Contact me!
“I’m sure with good ux
can solve problems and provide
the best solution”
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4. j
Case
Study
ButuhDarah App
Need bloods in Indonesia are increasing every year. blood
needs and blood stocks are very dependent on donation. not
all blood can be immediately transfused. sometimes in some
cases, blood recipients need fresh blood.
but there is no application that can make it easier for people
to find voluntary donors, they have to search directly for
people who want to donate their blood. this is a problem that
we want to solve and it is our focus to make a simple
application to find donations easily.
4
5. Research
PlanI remember when a man looked for
donations that were suitable for his child. he
went back and forth to PMI several times.
His child’s blood type is different from my
blood type. If I have the ability to help him
more.
UX Research Plan
ButuhDarah Mobile Apps
Author :
Mochamad Zaenal Muzaqqi, UX Designer, muzaqqi48@gmail.com
Background :
Need bloods in Indonesia are increasing every year. blood needs and blood stocks
are very dependent on donation. not all blood can be immediately transfused.
sometimes in some cases, blood recipients need fresh blood.
but there is no application that can make it easier for people to find voluntary
donors, they have to search directly for people who want to donate their blood. this
is a problem that we want to solve and it is our focus to make a simple application
to find donations easily.
Research Question:
Have you ever searched for donors before?
How do you look for blood donors?
Where are you looking for blood donors?
how you feel after successfully getting people who want to donate blood?
Have you ever used a blood donor search application?
Methodology
Interview : to find out someone’s experience in finding blood donors, and record all
information to match our focus in making it easier to build applications
survey: conducted a survey to obtain information such as, where you are looking for
blood donors, how percent after you have found a blood donor, have you ever used
a blood donor search application.
Participant
Man Woman
have a Smartphone
ages 18-40
Worker or student
have experience looking for blood donors
want an innovation to do blood donor seekers
Schedule
recruiting 4-6 participants (November, 10th 2018)
interview (November, 11th 2018)
survey (November, 11th 2018)
the final result (November, 11th 2018)
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6. EMPHATY
RESEARCH
USER INTERVIEW
doing interviews I get used to starting with
simple and natural conversations, as much as
possible I might not want to guess, so that I will
get a lot of deep information in holding
interviews
EMPHATY RESEARCH
User interview
Hi ( partisipant name ) thank you for taking the time to interview
the ButuhDarah Apps application. Previously I would give a way of
working and a brief
overview of how this interview took place.
First, I will give a few questions. please answer based on your
experience.
then, just relax in answering my questions. if in the interview
process
there is something you are confused about, something you like or
dislike, do not hesitate to tell me.
then I want you to think critically, say as much as possible what you
are
thinking.
So far what do you want to ask?
ok can we start now?
beforehand I want to know a little more about you.
General Questions
How old are you?
23 years old
Where do you live?
Pemalang
What is your current profession?
I’m a student
do you have a smartphone?
Yes I have
what did you do at the end of the week?
if there is no work schedule and the my parent does not plan
weekend activities, I choose to rest and relax with my family.
User Experience
Have you ever been looking for a blood donor?
I once sought blood donors
where are you looking for blood donors?
I am looking for UTD PMI Kab. Pemalang
Tell me, why are you looking for blood donors?
My sister is sick. she needs 3 bags of blood with blood type A.
how do you find blood donors?
I searched for blood in the hospital’s blood bank, but blood
type A was empty. then I rushed to UTD hoping there would
be stock for blood type A. but there was only one bag of blood
left. I waited at UTD for a long time. hope there is someone
with blood A who wants to donate blood that afternoon.
other than that way, are you looking for other ways?
Yes, I tried to contact my family, searching through social
media.
What social media do you use to find blood donors?
Facebook, broadcast with BBM and with the Whatsapp group.
Thank God, the next morning someone came to donate blood
to my sister.
Have you ever used a blood donor search application?
No, I don’t know there is an application like that.
What do you expect from the blood donor search
application?
I hope that the application can make it easier for people to
find blood donors, to be able to gush faster, and be able to
save people
how do you feel after looking for people who want to donate
blood?
I am grateful that in this digital era I was facilitated to find
people who would donate blood to my sister, even though he
did not know me before. I was also relieved that finally 2 less
blood bags were finally fulfilled.
(Small Talk)
6
7. EMPHATY
RESEARCH
USER SURVEY
I did a survey using Google Forms. Then I share
survey links to social media and instant
messages like Facebook, Whatsapp group, and
Line Messenger. from the survey I got various
answers from participants interested in blood
donation.
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8. EMPHATY MAP
after collecting qualitative data and
information during interviews, I made
emphaty map consisting of 6 points :
Doing (what do user in daily life)
Seeing ( what kind of user environment)
Hearing (what affect user)
Thinking and feeling ( what the user thinks and feels)
Pains (obstacles or challenges face by users)
Gain (what the user wants to achieve)
I took 1 person named Hanif Misbah Huddin to be
created the personas
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9. COMPETITOR
ANALYSIS
I started by looking for 3 competitors who
had services looking for and donating
blood. I made a list of their products and I
compared each other to get result which
is good and bad
The Competitors :
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10. BRAINSTROMING
I tried to analyze user needs by looking at
the survey results. I tried to solve the
problem with the “how might we” method
1. Search donor
bloods in “click”
- Search donor bloods in
easy step
2. Post need bloods
in easy way
- the search will be
broad
- Many people will be
helped
4. News Feed
provide news feeds
about blood, stories
about blood needs, and
so on
5. Customer
support
- provide calls for users
make users understand
more about how to use
the application easily
3. Remainder
- when someone is
willing to help, the blood
seeker will immediately
get a notification
including info about
blood donors who are
willing to help
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11. USER FLOWS
User Flow takes the starting point to the end for each picture
that will be developed. I try to think about how to run this
application and expand it into user flow diagram.
I use timblee to make user flow diagram
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12. USER FLOWS
I tried to match the first assumptions listed when
developing this project with a user survey and
the results of qualitative data make it easier for
me to validate it.
Learning canvas
Assumption
Metric
Result
Validated Validated Validated Validated
Experiment
peoplewhoneedblood
feelhappyandgrateful
aftergettingpeoplewho
wanttodonatebloodfor
them
Conductasurveyof17
peoplewhohaveanage
rangeof15‑40years,
haveadailyschedulefor
workorstudyandthe
majorityliveindistricts
orcities
Igotaveragenumberin
86(ratingof0‑100)for
whattheyfeelingafter
gettingblooddonors
Fromthesurveyigot
80%agreethemobile
appfordonationis
necessaryandfromthe
interviewigotall3
peopleagreeandhope
theappcanlaunchsoon
morethan85%ofpeople
wanttogetinformation
faster,theywhocanbe
contactedtobeableto
donateblood
Irankinwhatwaythey
getpeoplewhowantto
donateblood(eachdata
takenfrom21people):
#1Whatsapp(38,1%),
#Facebook(28,6%),
#Line(23,8%),other
apps(9,5%).
Conductasurveyof17
peoplewhohaveanage
rangeof15‑40years,
haveadailyschedulefor
workorstudyandthe
majorityliveindistricts
orcities
Conductasurveyof17
peoplewhohaveanage
rangeof15‑40years,
haveadailyschedulefor
workorstudyandthe
majorityliveindistricts
orcities
Conductasurveyof17
peoplewhohaveanage
rangeof15‑40yearsand
interviewto3millennials,
haveadailyschedulefor
workorstudyandthe
majorityliveindistrictsor
cities
peoplewantinnovation
withtechnology,sothey
caneasilyfindblood
donors
speedinfindingblood
donorsisthemainpoint.
themajorityofblood
donorseekershave
limitedtime
peoplenotonlywantto
posttofindblood
donors,butimmediately
lookforpeoplewhocan
donatetheirblood.
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13. WIREFRAME
I like wireframe using paper and pens.
sometimes I find new inspiration when making
wire frames with paper. even though I can’t draw
well, people can translate what I mean.
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14. WIREFRAME
After I designed it with paper, I made a digital version using the sketch
application or Adobe XD. It is especially useful during a product’s early stages
as it conveys my design ideas.
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