2. Executive Summary
Objective
To gain insight to the
shortfall of volunteering
for Millennials
Research Methods
Qualitative: In-depth Interviews &
Focus Group
Quantitative: Survey & Content
Analysis
Research Question
What is the relationship between
the lifestyle pattern and service
for millennials?
3. SWOT
Analysis
Strengths Weaknesses
Opportunities Threats
● Easy volunteering process
● Believes in unity
● Proactive in every event
● Small knowledge of target audience
Difficulty delivering message
● Engaging young volunteers
Moving to the “next step”
● Utilizes power of social media
● Involved in schools
● Innovative
● Sensitive audience
● Negative feedback
● Overstimulation of millennials
5. Focus Group
Method Overview & Data Collection
Method Overview
Thoughts on our own lives
Attitudes towards Volunteering
Data Collection
Simple Random
Contact through phone, e-mail, text message
Seven participants
6. Focus Group
Data Analysis
Family and Volunteering
Almost all participants had
parents/guardians who volunteered
Forced volunteering then = lower enthusiasm now
Community and Volunteering
Rural areas have less opportunities
Urban residents enjoy volunteering more
because of variety
“You kind of had to know someone who
volunteered because it was never really
broadcasted.”
7. Focus Group
Data Analysis Continued
Reasons for Volunteering
Parental Influence
Religion
Career advancement
“If you have the ability to help someone, you
have the responsibility to help someone.”
Reasons for Not Volunteering
Time
Forced community service
“Any time that I volunteered, it was forced
labor by the court and was forced to do acts
like wash cop cars or sort through clothes at
Goodwill. So anytime I hear the word
‘volunteer,’ that is what I associate it with.”
9. In-Depth Interviews
Method Overview & Data Collection
Method Overview
10 Interviews
Thoughts on Volunteering
Data Collection
Non-Random and Convenient selection
Aged 19-23
Comfortable Settings
In-Person & Over the Phone
10. In-Depth Interviews
Data Analysis
Advantages of Volunteering
Positive
Experience & Opportunity
Growth
“I think it just makes you feel good, and have
more of a purpose. I feel like you get more out
of life when you’re helping other people.”
Disadvantages of Volunteering
Opportunity Costs
Unpaid
No Disadvantage
“I don’t really see how there could be
disadvantages to volunteering, other than
the obvious - it’s free, and unless you enjoy
doing it, it takes up your time.”
11. In-Depth Interviews
Data Analysis Continued
Reasons for Volunteering
Personal Connection
Interest
Required
“My sister had down syndrome and passed
away when I was really young. So I have a
heart for children with disabilities.”
Reasons for Not Volunteering
Time
Uninterested
“I don’t volunteer. I guess because there isn’t
an organization that I would take time out of
my day to help out with that truly motivated
me and I like enough to do for free.”
12. In-Depth Interviews
Data Analysis Continued
Early Volunteering Experiences
School
Sports
Family
“Being on sporting teams and stuff, they
definitely had us always involved in at least
one big (volunteering) thing during the
season.”
Preferred Volunteering Activities
Direct Contact
Physical
“I like being first contact with patrons and
being that person you come to if you have
questions. It also depends on what
organization it is and what we’d be doing that
day.”
13. In-Depth Interviews
Data Analysis Continued
Millennials Active in Volunteering
4 / 10 Consistent
University Programs
4-30 hrs / month Volunteering
“I am a part of Alpha Phi Omega which is a
service co-ed fraternity… For APO, the
service ranges working with kids to the
elderly, and environmental/animals.”
Millennials Not Active in Volunteering
School, Work, Leisure
Busy/Uninterested
Would Commit Varying Hours
“Since I have weekends off from work, I’d
probably do like a Sunday afternoon.”
15. Survey
Method Overview and Data Collection
Method Overview
Finding similarities and differences
between millennials who volunteer
and those who do not
Ages 16-34
Demographics vs. volunteer habits
Data Collections
Participants were chosen doing a
simple random survey through
Qualtrics
We reached out to people through
email, social media and word of
mouth
16. Survey
Data Analysis
4) What is the highest degree or level of school you have completed?
“Some college credit” was the highest response from our participants
17. Survey
Data Analysis Continued
6) How many hours a week are dedicated to school, work or extracurricular
activities?
Most people expressed they spend 40 hours or more a week involved in work or
other activities
18. Survey
Data Analysis Continued
8) On average, how many hours a week are dedicated to volunteering?
0-10 hours are spent on an average basis volunteering
19. Survey
Data Analysis Continued
10) If you are not active in volunteering, what answer best describes your
choice to not volunteer?
Most people said they did not have enough time to volunteer
20. Survey
Data Analysis Continued
11) If you do volunteer, what sparked your interest to do so?
People mainly volunteered out of their own will
22. Content Analysis
Method Overview & Data Collection
Method Overview
Types of volunteer experiences
What is the most attractive?
Data Collection
40 Random Instagram Photos
#volunteer #servicelearning #volunteerlife
#volunteering
Series of 16 questions
24. Content Analysis
Data Analysis Continued
The social media content for volunteering
varies but overall consists of volunteers
doing their service.
25. Final Thoughts
Millennials, specifically in school, claimed that there
is not enough time for them to give towards
volunteering; however, would be up for the
opportunity if presented.
Millennials who were in school AND a member of a
program at their university are all actively in
volunteering.
Millennials like the thought of volunteering because
of the positive aspects but the interest to go and
volunteer is very minimal.
26. Recommendations
Spark Millennial Interest with Incentives
Point out minimal requirements
Interactive aspects
Positive Environment
Not demanding
University Involvement
Sponsor at each university
Club involving kids with disabilities
Professors & University Organizations share the opportunity
Involvement in Events in Areas Highly Populated with Millennials
Flyers with positive incentives to volunteer
Interactive Table - Games, prizes, competitions
Sign-up station ready
Cards with contact information and social media platforms
