1. SUBMIT TO: SUBMITED BY:
RAJESH CHANDRAN SUCHET MAHAJAN
ROLL NO: 1625981
MBA in Sale and Retail Marketing
CHITKARA COLLEGE OF SALE AND REATIL MARKETING
3. ACKNOWLADGEMENT
“Life isn’t solo fight; it’s a joint venture and trade mark is a one of belief that I had been espousing
from childhood”
I have taken all my effort in this project. However it will not be possible without the kind of support and
help by lovely individual and Chitkara college of Sale and Retail marketing.
Firstly I would like to thank my almighty BHOLE NATH who gave me lot of power. After that I would like
to express my special thanks to my lovely mentor Mr. RAJESH CHANDARN who gave me lot of
confidence, motivation and experience.
My also thanks to our Director and professor Mr. K.D.S Bedi sir, Dr Amit Mittal and entire team of chitkara
college of sale and retail marketing who gave us diamond opportunity to do this survey. This survey helps
me to crack the different difficult situation. I put my all the efforts and learn to my thing like how to talk
people etc. and lots of thing which you can read in this report.
Secondly I would also thanks to the VSKM Consulting ltd. who come to our chitkara college of sale and
retail marketing and gave the opportunity to do such survey or work.
I also got the hands on experience and how to handle the difficult situation.
4. Once again Thanks to everyone who help lot to complete my survey
“This is not just a report it’s a hands on experience don’t just read it feel it”
5. Introduction
During our entire life,we are engaged in one of two sort of activity either we are selling something or
we are sleeping. The selling is life which starts with “cry for milk” of baby and still continues.
My name is SUCHET MAHAJAN and I am the student of Chitkara College of Sale and Retail marketing.
I am writing a report on survey that is done by me at Shaturana town and different village. It’s located in
Punjab, India. I went in different village. This survey is for five days. On first day I visit in a village
Gulaharan after that Karminagar urf Chincharwal on the third day I visit Shaturana and on fifth day I visit to
Matoli. My booth number is 117.
I believe this this report help to develop Punjab and entire nation. It helps us to make India proud.
SUCHET MAHAJAN
Suchet.mahajan5@hotmail.com
www.linkedin.com/in/suchet-mahajan-b33b9781
Contact: 8872655590
6. CONTENT
Acknowledgement
Introduction
Chapter1: Objectives of the study………………………………………………………………….1
Socio-economy information, understand the dynamic of village
Women status, area covered
Chapter 2: Methodology…………………………………………………………………………….2
Source of data, data collection
Sample design
Chapter 3: Leaning Outcomes of the survey…………………………………………………….3
Literacy, demography, history of Villages
Literacy rate………………………………………………………………………………………………4
Television, newspaper reading habit, roads quality…………………………………………………………5
Primary and secondary occupation of village………………………………………………………………6
Chapter 4: Suggestions by the students………………………………………………………….7
Suggestion for some question, Day by day report on survey
Chapter 5: Problems faced while doing survey………………………………………………..8
Transportation facility, language barrier
Migration to different place by people of village
Unemployment
Chapter 6: Observations while doing survey………………………………………………….9
Not focusing on village by Punjab govt.
7. Busy morning schedule of people.
Chapter 7: Pictures/collage/screen shots of every day target achievement………………10
Some images related to the village and people who
Help me to complete survey.
Picture related to condition of village…………………………………………………………………….11
People of village ………………………………………………………………………………………..12
Guidance and discussion time…………………………………………………………………………....13
Chapter 8: Finding and Conclusion……………………………………………………………..14
Things they need
Chapter 9: Index…………………………………………………………………………………….15
8.
9. Page | 1
OBJECTIVE OF THE STUDY
OUR SURVEY START FROM AUGUST 20TH TO AUGUST 24TH OF 2016.Main objective of the
survey was to collect the socio-economic information of the respondents residing of Shuturana tehsil
District Patiala of Punjab.
Understanding the dynamic of various village level institution in addressing the development
work.
To understand the status of women their contribution toward their village.
To understand the dynamic of social structure, infrastructure, resource etc.
To blend class room study with field work.
To understand the thought of villager regarding their village.
Identify the basic need such as television, newspaper reading habit.
To seek the Information about livelihood, source of income.
Understand the feeling, like and dislike about their Member of legislative assembly, chief
minister of Punjab and our current Prime Minister Mr. Narender Modi ji
Area covered
The area covered by me under Patiala dist. Is tehsil shuturana which cover different area such as
Gulahar
Chincharbal urf shuturana
Shaturana
Matoli
10. Page | 2
METHODOLOGY
The data collected are on demography, social structure, infrastructure facilities, village economy,
people institution and issue of development. In survey Quantitative data were collected. The quantitative
data were on population, land holding, literacy rate. The qualitative data were quality of drinking water,
quality of the road, housing pattern, sanitation, issue of drugs in villageetc.
SOURCE OF DATA:
The source of data collection is primary. During the survey data is collected through direct interaction with
people of village. During the household survey 19 questionnaires are given by the company. VSKM
Consulting ltd. also provide the android based tablet. And these tablet contain the all question through Public
Plus application. In survey I directly interact with people and does the informal interview ask question
related to existence of infrastructure, poverty, to whom you cast vote, reading newspaper, scholarship &
laptop for student etc.
DATA COLLECTION:
Demographic profile of the respondents
Socio-economic Status of the respondents
Problems and challenges faced by the respondents of the prescribed areas
Respondents’ opinion about the working of current Government
Respondents’ views about the upcoming state election in Punjab
Respondents’’ opinion about bringing improvement in their standards of living
SAMPLE DESIGN:
For questionnaire survey systematic random sampling was done. 45 households were selected
randomly; efforts were made to collect different information regarding status of the villagers from all
caste, and economic group etc.
11. Page | 3
LEARNING OUTCOME FROM SURVEY
History of village like in 1950 first bicycle purchase by someone in Shuturana and in 2006
intermediate school is open in Gulahar village.
Demography of the villages.
Literacy level of villagers.
Natural resource like land, water, forest
To understand how to handle difficult situation.
Different culture, micro retail shop, livestock they have.
Different committee like gram vikas samite, nasha mukti Kendra (rehabitation centre for leaving
drug), mahila mandal (women development committee) etc.
Poor Infrastructure facility
Help to understand the nature of people.
It helps to understand the techniques of conducting research in the market.
12. Page | 4
40 Female
55
80
32
60
Between 6-18 Above 18
To understand how they cast their vote like is they see the manifesto, candidate or candidate gift.
Which party win the election in 2017
Help to understand how to talk with rural and urban people
It help me to understand the thought of different person.
To understand is any political party help to development in villager not.
Help to understand the varies problem like electricity facility, road facility and unemployment.
No new scheme by the govt.
Wages are very less.
LITERACY RATE:
OUT OF 100%
13. Page | 5
3%
QUALITY OF ROADS:
26%
55%
19%
TV AND NEWAS PAPER WATCHING/READING
HABIT
watch and read paper
partial watch and read
no
14. Page | 6
PRIMARY AND SECONDARYOCCUPATION OF VILLAGE:
Figure 2: Primary Occupation Figure 3 Secondary Occupation
19%
81% Farmer/Cultivator
Non Agri-laborer
3%
13%
6% 3% 3%
72%
Non Agri-laborer
Farmer Cultivator
Salaried Job
No secondary
Occupation
Homemaker
(housewife)
Agri-laborer
VILLAGE CANAL:
One of the main sources of water
15. Page | 7
SOME SUGGESTION
The survey was very good. It was challenging but overall its good experience. It teaches us many things
which are very helpful in the future like how to conduct market research, how to meet with people and how
to tackle the difficult situations. But there are some suggestions from me which will make this survey more
easily in the future.
1. Internet pack or tab is 2G enabled sometime it lost network. It create problem so the reason behind I
lost my lots of time.
2. Tab is frozen or hanged to many time and also please fix the bugs of public plus application.
3. Randomly sampling list is not up to date.
4. As per our Indian constitution we have no right to ask question like who you vote, whom to cast the
vote in 2017.
5. The purpose of the survey was not completely clear to the students such as what is the motive behind
this survey, when we ask them questions like to whom you cast the vote in the past 2012 lok sabha
election. They think that we are coming from particular political party.
6. Supervisors are not motivator they have no etiquette like how to talk with someone. They always
demotivate us.
7. There should be at least two person in every booth that mean it is easy to complete the task in
efficient way
8. The question like what to do for HINDU community is really irrelevant.
DAY BY DAY SURVEY REPORT:
USER
NAME
STUDENT
NAME
SUPERVISOR
NAME
Sample
Collected
Day 1
Sample
Collected
Day 2
Sample
Collected
Day 3
Sample
Collected
Day 4
Sample
Collected
Day 5
Auguser
545
Suchet
Mahajan
Sukhmeet
Singh
08 22 31 33 23
16. Page | 8
PROBLEM FACED DURING SURVEY
In every research problem is the part of the research or survey. In a every day, every hour every minute or
even every second we face and resolve it. Same as in our survey I am facing to many problem some time I
resolve it easily and some time it took some time because they are gigantic.
Distance for village is very far from main road.
Lack of training and even no DEMOSTRATION related to survey.
People are hesitate to give answer related to political question they always say you are MBA
STUDENT AND YOU EVEN DON’T KNOW THIS TYPE OF QUESTION IS NOT ASKED TO
BE ANYONE as per our Indian constitution.
People are afraid to me they always think I am govt. employer.
Language barriers like I am unable to read and write Punajbi but VSKM consulting providing
Punajbi language tablet.
People leave their village such as seasonal migration people.
Most people migrated to somewhere else for job.
Some of the address is wrong.
People are hesitate to give their own phone number
Some people don’t have any phone or mobile.
Some people died.
Randomly list provided by the company is irrelevant.
Addressees are wrong.
Houses number written in list is wrong.
Difficulty to define what is motive behind in this research because VSKM consulting said it’s a govt.
project but the govt. never asked the question like whom you cast the vote.
In some place there is no transport service I always took lift from someone.
Unnecessary delay to complete survey such as you can’t do the two survey within 15 minutes.
No water facility in village.
17. Page | 9
OVSERVATION
During the survey I observe too many things. I meet different kind of lovely people. It helps me to
observe what is real Punjab, different way to talk with people. It helps me to understand what my object for
the society is. During survey I observed too many things in five day some of them are positive and some of
negative.
Our govt. special Punjab govt. is not doing good lots of people are illiterate because they have no
school, college. Punjab govt. is just focusing on urban area of Punjab but they are not focusing on
rural area
There are very few source of income
The main source of income is primary sector such as agricultural
Water facility is not so good.
People are busy in their work when I reached to someone house they always say come in the
afternoon.
People are very politely to me in every they always offer me tea, butter milk or lunch.
Some people are given all the answer of my question but some are not they stop when I ask the
question related to politics.
Some persons got angry when they come to know that this survey is about government, because they
are very much disappoint with working of the government.
Most people are Sikh religion so when I asked the question like what to do more for Hindu
community they always say one answer make shelter for cow.
Roads are not raw. Everywhere in the road pothole.
We also observed that people are not happy with the working of the ruling party, in the next election
they want change in the government.
People standard of living is low.
There is no hierarchy level in society
No safety, no medical facility and hospital.
Nearest hospital I around 25 to 40 km.
Different people were different views regarding upcoming elections.
Some high class people not open the door of the house due to the ego of the money and they do not
interact with us.
22. Page | 14
FINDING AND CONCLUSION
The village study enabled me in studying the various aspects of the village life. We came to know
various things knowing which perhaps were not possible without staying in the village among the rural
population. My stay helped me to understand the lives of the villager, their need and various dynamics
relating to it. The First-hand experience is how they sustain their livelihood, which kind of difficulties
they face for livelihood and other expenses of household. And we also saw the various development
plans running in the village and impact of it helped me to sharpen my understanding of these plans and
ground realities associated with them. It’s easy to stay outside the village and suggests various means for
the development of village but the real picture is quite different in the village. The village do have its bright
colour which is absent in urban areas, even in many developed cities of the country. The facts like
equality between different castes, female position in the house, unity among villagers etc. are among
some of the positive aspects of the village. Still there is sufficient scope of improvements in the
village related to the providing of livelihood opportunity to the villagers. We can say that providing
subsidies will not help but what the villagers actually needed is the information and knowledge about their
products, their value and their demand in the outside market, so that they could get appropriate return for
their hard work.
THINGS THEY NEED:
Need of the school, college and hospital.
Drainage facility.
Street light need.
Employment.
Rehabitation centre for removing drugs
Infrastructure facility.
Electricity and clean water facility
23. Page | 15
INDEX
Guidance by Rajesh Chandran
Chitkara college of Sale and Retail marketing Director Mr. K.D.S.BEDI
Dr Amit Mittle
Chitkara university 2016
Chitkara college of sale and retail marketing
Chitkara college of sale and retail marketing logo
VSKM consulting
Images of Shaturana villages
Public pulse application
Punjab Government.
