The results of the research. Social and Political Monitoring of Zaporizhzhia: topical problems, expectations and main trends in public opinion

1. SOCIAL AND POLITICAL MONITORING OF ZAPORIZHZHIA:
TOPICAL PROBLEMS AS VIEWED BY ZAPORIZHZHIA
CITIZENS
THE RESULTS OF SOCIOLOGICAL RESEARCH
Transport services
in Zaporizhzhia
city: price rise and
the quality of a trip
Official logo of Zaporizhzhia
city: the results of popular vote
Multi-functional electronic
card ‘A Card of a
Zaporizhzhia Citizen’: needs
and expectations of city-
dwellers
www.mlsgroup.com.ua

2. Sociopolitical monitoring of Zaporizhzhia city
– exclusive research project started in 2016 by the company MLS group. 2-4 waves of
research are carried out annually, that makes one Round a quarter of the year. This
wave is the sixth during the whole period of the project realization.
The objective of this initiative is to monitor the changes in the public opinion of
Zaporizhzhia dwellers concerning topical the issues of urban management and the
problems which arise in the city space, and to acquaint the broad public with the
gained results through public press-conferences.
Specification of MLS Group Omnibus
Value for Orderers:
Low price: the Orderer pays only for the questions they offer, the sociodemographic
part is provided free of charge
Regularity: the periodicity of conducting the survey allows to monitor the dynamics of
the processes
Confidentiality: only the Orderer gets the data for their questions, the results are not
given to other Orderers of the research
Reliability: all the stages of the survey are carried out in accordance with the
standards of social, political and marketing researches
Competence: the survey is conducted by our own network o interviewers who are
systematically trained both at regional and national levels
MLS Group Omnibus is the most cost-efficient tool of studying the public opinion of
Zaporizhzhia dwellers concerning the topical issues of social and political life of the
community.
This is a quantitative periodical research which is carried out for several Orderers
simultaneously on the basis of joint financing. Under these conditions each Orderer
supplies the questionnaires with the questions connected with their needs and
they pay only for these questions, and the sociodemographic part is provided for all
Orderers free of charge.

3. General information about
sociopolitical monitoring of
Zaporizhzhia city, 2017
Method of data collection Street interview of Zaporizhzhia dwellers
General totality Zaporizhzhia dwellers over 18 years old
Selection totality 788 people
Parameters of quota
allocation
 Sex
 Age
 District of dwelling
Data collection, ROUND # 2 8 – 19.12.2017
Reach range level 67%
Margin of sampling error +- 3,49%

4. Multi-functional electronic card
Zaporizhzhia Dweller’s Card :
needs and expectations of the city
dwellers.
Measure of population’s support
of the initiative and obstacles in
introducing the Card

5. There is a plan to introduce a universal electronic card of
Zaporizhzhia dweller. How likely is it that you will use each of
the options given below?
mls@mlsgroup.com.ua 5
Part 1. Multi-functional electronic card Zaporizhzhia Dweller’s Card : needs and expectations of the city
dwellers. Measure of population’s support of the initiative and obstacles in introducing the Card
51.1
51,0
49.1
48.1
47.6
43,0
41.6
41.2
49.6
35.9
35.1
36.3
38.5
39,0
42.7
42.2
40.3
38,0
13,0
13.9
14.6
13.4
13.4
14.3
16.2
18.5
12.4
Paying for housing and public utility services
Saving ambulatory data on the Card
Paying for services in medical institutions
Paying for public transport of the city
Cashless paying for products and services
Cash withdrawal from bank accounts
Transferring pensions and dotations to bank accounts
Receiving privileges or welfare benefits
Using the Card in general
I will use to a certain extent I won't use to any extent It is difficult to say

6. Likelihood of using the Card’s options given in terms of age and
education
mls@mlsgroup.com.ua 6
Part 1. Multi-functional electronic card Zaporizhzhia Dweller’s Card : needs and expectations of the city
dwellers. Measure of population’s support of the initiative and obstacles in introducing the Card
will use the Card
49,6%
18-49
60+
65,9%
36,9%
mostly will NOT use all
the offered options
mostly will use all the
offered options
50-59
as opposed to others consider less the possibility to use the
functions connected with bank transactions:
transferring pensions and subsidies to bank accounts
cash withdrawal from bank cards
Zaporizhzhia dwellers having
only secondary or vocational
education mostly will not use
Regardless of education
the respondents both plan
and don’t plan to use
+ receiving
privileges and
welfare benefits
13.8 40.4 45.8
Incomplete and complete
education
Vocational education Incomplete and complete
higher education

7. 1.3
1.6
1.9
2.2
2.7
2.9
4.3
9.9
10.7
62.5
The initiative is interesting
Fewer queues
Safety of the Card
It is profitable to use it
Development and improvement
Cashless transfers
Time saving
Functionality and comfort
An alternatve for other card
Convenience of using, including transport and medical institutions
26.1
17.4
16.3
9.1 8.7 8.3
7.2
4.7
2.2
Don't want to use Are worried that are not able
to use
Are satisfied with the present
situation
Don't trust the initiative Don't have money for the
Card
The reasons for potential using the card and refusing it
(answers to an open question)
mls@mlsgroup.com.ua 7
Part 1. Multi-functional electronic card Zaporizhzhia Dweller’s Card : needs and expectations of the city
dwellers. Measure of population’s support of the initiative and obstacles in introducing the Card
Will not use the
card
38,0%

8. Official logo of Zaporizhzhia city:
results of popular vote.
Advantages and disadvantages of
the adopted version, alternative
versions and perspectives for the
city

9. 43,1
34,1
9,3
11.3
2.1
None of the given
It is difficult ot say
mls@mlsgroup.com.ua 9
Part 2. Official logo of Zaporizhzhia city: results of popular vote. Advantages and disadvantages of the
adopted version, alternative versions and perspectives for the city
37.3
56,0
6.7
I would take part in the creation
I wouldn't take part in the creation
Важко сказати
DON’T know anything
about the presented
logo, have never
heard of it
82,5%
To your mind, which of these images suits best as a logo of our
city?

10. 24.2
11.8
11.8
9.3
8.1
6.2
6.2
6.2
5,0
3.1
1.9
6.2
Roads, crossroads, direction
Cross
Abstraction
Star
Stain, blot
"Hedgehog" antitank obstacle
Insulating tape, duct tape, adhesive bandage
Associations with holidays
Snowflake
Swastika
Associations with communities, parties
Other
3.2
6.8
10.7
17.7
24.4
37.2
The color of the logo
Neutral attitude
I like the logo
The content is incomprehensible
Associative flow
I don't like the logo
mls@mlsgroup.com.ua 10
Part 2. Official logo of Zaporizhzhia city: results of popular vote. Advantages and disadvantages of the
adopted version, alternative versions and perspectives for the city
If to comment the new logo of Zaporizhzhia city, what do you
think about it?
(in %, answers to an open question)

11. Transport services in Zaporizhzhia
city: increase in price and the
quality of trips in public mini-bus
taxis. Technical state and comfort
of the trip – ranging from a
smoking driver to 20-minutes’
queueing at the stop

12. If to define all your usual trips in public mini-bus taxis during
last month as 100%, how often … ?
(average value for those who faced each situation)
mls@mlsgroup.com.ua 12
Part 3. Transport services in Zaporizhzhia city
18,0
23.9
25.2
33.6
36.4
45.7
46,0
50.6
51.1
55.1
59.7
60,0
Did you face the failure of the mini-bus taxi where you were
a passenger
Did you witness a driver smoking inside the mini-bus taxi
Did you take part in an accident in which the mini-bus taxi
you were on was involved
Did you get a ticket from a driver
Did you come across the rudeness of drivers
Did you feel that the price of the trip corresponds to the
quality
Did you spend more than 20 minutes at the bus stop waiting
for а mini-bus taxi
Did you feel comfortable during a trip
Did not you manage to get on the mini-bus taxi, because it
was crowded
Did you come across rather high speed of driving
Were you satisfied with the tecnichal state of the mini-bus
taxi
Did you feel safe during a trip

13. mls@mlsgroup.com.ua 13
Part 3. Transport services in Zaporizhzhia city
15.5
39.4
18.5 18.8
29.5
19.8 23.8
О Z K D V Kh Sh
Average rate of frequency with which the dwellers of all the city
districts faced each situation
Witnessed a driver smoking inside a mini-bus taxi
(in %)
Were satisfied with the technical state of the
mini-bus taxi
(in %)
60.4
53.4
67.6 70.7
48.8
54.4
47.2
О Z K D V Kh Sh
39.7 47.6
34.2
24.2
39.9 37.7
44.0
О Z K D V Kh Sh
Came across the rudeness of drivers
(in %)
Spent more than 20 minutes at the bus stop
waiting for a mini-bus taxi
(in %)
39.9
67.4
49.4
33.4
47.8
33.9
60.7
О Z K D V Kh Sh

14. 8.2
9.6
12.3
13.2
13.5
26.5
29
Zavodskyi
Dniprovskyi
Komunarskyi
Khortytskyi
Oleksandrivskyi
Shevchenkivskyi
Voznesenivskyi
8.6
49.2 42.2
Incomplete and
complete secondary
education
Vocational education Incomplete and
complete higher
education
Sociodemographic profile of Zaporizhzhia dwellers who do not
use public mini-bus taxis
mls@mlsgroup.com.ua 14
Part 3. Transport services in Zaporizhzhia city
Don’t use public
mini-bus taxis for
trips around the city
16,5%
5.4
11.5 15.4 15.4
52.3
18-29 30-39 40-49 50-59 60+

15. 158 Soborny avenue, offices 245, 246
+38 (097) 721 34 96
mls@mlsgroup.com.ua
@mlsgroup.com.ua
www.mlsgroup.com.ua
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