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BANKING SERVICES - Survey on Cashless Payment 2023
- 2. Developing & Implementing Surveys 18/02 Create survey forms Online survey 25/03 Interviewed in 12 cities randomly Direct survey 21/04 Data collections Analysis 26/05 at VRBF 2023 conference Report 30/04 Data review prelim Quantitative survey collect facts & numbers from the data 05/05 Qualitative research batch of analysis Additional interviews 16/05 Design charts & tables Complete the survey 10/02 Developing questionnaires
- 3. Cashless habits everyday lives
- 4. Q UALITY I D G C O M MU N I C A T I O N S , I N C . MA TT E R S CONSUMER PAYMENT ATTITUDES VIETNAM – 2023 22,000 Samples delivered to interviewers; 7,000 Successful Samples
- 5. <18 18 - 25 26 - 35 36 - 50 50 - 60 20% 31% 32% 14% 3% INTERVIEWERS BY AGE >60 1%
- 7. MOBILE /eWALLET & CONTACTLESS CARDS DRIVING CASHLESS PAYMENTS
- 8. Q UALITY I D G C O M MU N I C A T I O N S , I N C . MA TT E R S INTERVIEWERS BY JOB 19% 37% 19% 37% Officials Delivery/ Shippers Financial Students Micro Business 20% 19% 8% 24% 29%
- 9. Q UALITY I D G C O M MU N I C A T I O N S , I N C . MA TT E R S PERCENTAGE OF EACH OCCUPATION WHO USES CASHLESS PAYMENTS 19% 37% 19% 37% Officials Delivery/ Shippers Financial Students Micro Business 33% 59% 28% 14% 62%
- 10. 19% 37% 5% Payments channels Which channels use for transaction ? 66% 8% 12% 14% POS (1 Touch Payments , NFC ) Laptop/PC ( Internet ) Smartphone / Tablet (APP, QR code) Successful Samples/Survey Responses
- 11. Payment Terminals regularly 66% 82% 52% 88% 23% 21% 19% Cash Card Online Mobile Wallet Card Swipe / Insert Contactless Card QR Payment Mobile Contactless Consumers preferred digital payment methods by include contactless card (23%), mobile wallets (52%) and online payments via cards (82%).
- 12. DIGITAL TRANSFORMATION IN BANKING TO PUSH DIGITAL LIFESTYLES
- 13. Services ready for fully cashless 55% Bill Payment s 48% Supermarket 67% Overseas Travel 66% Taxi & Ride- sharing 72% Convenience Stores CONSUMERS EXPERIENCES PREFERED MORE TO CASHLESS
- 14. Why consumers move to cashless 62% 33% 61% Convenience Safety Easy
- 15. Q UALITY I D G C O M MU N I C A T I O N S , I N C . MA TT E R S RESULTS OF SURVEY 2023 VS 2020
- 16. The Ratio Btw --Cash & Cashless-- 2023 IDG 1 6 40% 37% 5% 59.0% 72.0% 41.0% 28.0% 2023 2020 Cashless Cash Survey result 2023, the cashless rate changed to 41% from 28% year on year
- 17. Customer’s transaction regularly Everyday 29% >4 times / Week 27% 4 times/ Month 18% 2 times/ Month 17% Sometimes Using 9% RATIO Everyday 43% >4 times / Week 39% 4 times/ Month 11% 2 times/ Month 6% Sometimes Using 1% RATIO 2023 2020 Customers transaction extremely moved to cashless by include Everyday (43%), 4 times a week (39%) and 11% 4 thimes a month...
- 18. Digital transformation enhance payment cashless everywhere
- 19. 40% 5% Usage Rate Of Mobile Payment According To User Feedback 2023 19% 37% 6% 6% 21% 9% 14% 9% 18% 17% Airpay Khác MoMo Payoo Viettel Pay Zalo Pay VNPay Moca Others 19% 37% 11% 17% 18% 11% 12% 12% 14% 5% Airpay Khác MoMo Payoo Viettel Pay Zalo Pay VNPay Moca Others 2020
- 20. 40% 19% 37% 5% Customers Use Cashless Payments 2020 IDGResearch 15% 20% 17% 20% 22% 20% 44% 40% 62% 70% 0% 20% 40% 60% 80% Home Rental Shops / 24/7 stores banking loan/Cards monthly fees Entertainment/Sport points Transportation/Logistics Fees Hospital/Healthercare fees Online/eCommerce Commodity bills Cash transfer TopUp Data fee The rate between services 29% 35% 27% 43% 56% 34% 87% 28% 77% 66% 0% 20% 40% 60% 80% 100% Home Rental Shops / 24/7 stores banking loan/Cards monthly fees Entertainment/Sport points Transportation/Logistics Fees Hospital/Healthercare fees Online/eCommerce Commodity bills Cash transfer TopUp Data fee The rate between services 2023 2020
- 21. THANK YOU 8