Recommended
Recommended
More Related Content
Similar to Beyond the Smart City. Smart City Moscow
Similar to Beyond the Smart City. Smart City Moscow (20)
Recently uploaded
Recently uploaded (20)
Beyond the Smart City. Smart City Moscow
- 1. Beyond the Smart City: Democratizing Innovation while Putting Citizens First Andrey Belozerov Strategy and Innovations Advisor to CIO at the IT Department of Moscow
- 2. Personalized content targeted by age, location, occupation etc Decisions based on feedback from relevant group of citizens Citizen-centric city Automated delivery of public services before the citizens are even aware of them 02 Citizen engagement and efficient communication
- 3. 15mln various communication messages per month emails per month сitywide communications 20 % targeted communications 80 % 03 Personalized communications 100
- 4. > 500 K audience up to 20 % engagement rate < 90K audience up to 70 % engagement rate vs 04 Engagement rate
- 5. Top in-demand topics: 48% 45% 40% 39% 34% Utilities and housing Public services Transport Education City facilities 05 Average engagement rates
- 6. CAR OWNERS PARENTS OF SCHOOLCHILDREN PENSIONERS 06 Most engaged group of citizen 1 2 3 Pensioners are surprisingly active, though it takes them more time to react
- 7. Active citizen platform – city-wide app for e-votings All decisions should be implemented by government 07 Сitizen engagement platform Targeting of e-voting citywide votings 13 % targeted votings 87 % 1 632 votings held
- 8. City-wide 08 Engaging local communities County-wide District-wide > 1 mln people 10 % engagement > 100 K people 20 % engagement < 100 K people 30 % engagement $ $
- 9. Profession Geo-targeting Social groups «Best ideas to improve my clinic» — targeted to medical staff «How will my district be redeveloped» — targeted to the citizens of East district» «Best pediatrician and visiting nurse of Moscow» — targeted to parents of children born between 1998 and 2008 ! 27 275 people were asked 17 645 people responded 65 % engagement ! 2 053 people were asked 1 573 people responded 76 % engagement ! 99 857 people were asked 45 547 people responded 45 % engagement 09 Active citizen platform: smart targeting
- 10. Always there for you! www.twitter.com/emoskvasmartcity@mos.ru www.dit.mos.ru www.facebook.com/SmartMoscow