2. Products to power your Iot STMicroelectronics
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New Things to augment life Things that leverage the internet to make them smarter…
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2. Products to power your Iot STMicroelectronics
- 1. Products to Power your Internet of Things Oleg Logvinov Director, Special Assignments Industrial and Power Conversion Division
- 2. The Internet of Things 2 New Things to augment life Existing Things augmented “Things that leverage the internet to make them smarter…”
- 3. Existing Things Augmented (Making Things Smarter) 3 It used to tell you the time Now it tells you what to do It used to remind you of someone close to your heart Now it reminds you to take care of your heart It used to just provide power Now it talks to your machines and tells how you much they are consuming They used to help you see clearly Now they help you to see more
- 4. New Things to Augment Life 4 Smart City Reduce traffic congestion Better use of resources Improve security Smart Car Reduce emissions Increase safety Save fuel Smart Me Fitness & Wellness Help to lead healthier lives Optimize sports performance Early warning of illness Smart Home Make entertainment more interactive and immersive Increase comfort Save energy Smart Me Healthcare Empower patients Help physicians monitor and diagnose remotely
- 5. The Opportunity 5 2013 13 Billion 2020 36 Billion Connected Devices (“Nodes”) Hubs and Gateways Billion Units Installed Base Mobile devices “Thing Sense Process Connect Translate Power Augmented Things Source: ABI Research
- 6. The Building Blocks of the IoT 6 Sensors & Actuators Brain Sensor fusion Communication Interfaces Motion MEMS Environmental Sensors MEMS microphones Touch Sensor Micro-actuators Proximity sensor Image sensors Low-power brain Ultra-low power connectivity Analog
- 7. ST is a Leader in Key Building Blocks 7 MEMS & Sensors MOTION ACOUSTIC ENVIRONMENTAL ACTUATORS TOUCH General-Purpose Microcontrollers Leadership in 32-bit architecture based on Cortex-M™ platform Memories Leadership in RF EEPROM Near-Field-Communication compliant Secure MCU Leadership in 32-bit architecture based on Secure Cortex™- SCxxx platform Main Controller Sensor Hub Controller SWP NFC Dynamic NFC / RFID tags SWP SIM Card Embedded Secure Element Sensor Hub ULP Microcontrollers & Memories Number 2 in MCU (GP + Secure) Number 1 in MEMS Sensors and Micro-actuators ANALOG
- 8. Expanding to Make Things Smarter Beyond the Smartphone 8 Smart Home Smart City Smart Car Wearable
- 9. Power and Analog 9 Analog and mixed signal components Wide range of analog products needed by our customers to complete product design Operational amplifiers Large portfolio of highly power-efficient op amp in tiny packages Current sensors High accuracy current measurement for contactless battery chargers Audio amplifiers High-efficiency Class D and G amplifiers for headsets and speakers Analog switches Compact single and dual switches for audio and USB Battery gas gauges Low-power gas gauge providing very accurate battery life indicators Smart reset Customizable products providing safe and convenient reset Smart Energy Management Largest portfolio of power management IP for smartphone and tablet Diodes Thyristors & AC switches # 2 in Industrial power Lighting ICs EMI filtering & signal conditioning Protection Power management ICs Analog & Mixed Signal ICs Transistors devices
- 10. Connectivity 10 Ultra-low power Connectivity • Ultra low-power Bluetooth connectivity solution for wearable and the IoT • Master and Slave Single Mode BLE (4.0) Network Processor. • On chip non-volatile Flash memory allows OTA BLE-stack upgrade. Stack qualified • Plug-and-play Wi-Fi modules • Fully qualified and certified • Easy entry to wireless for customers • Spirit Transceiver for sub-1 GHz radios • Very low power • Flexible Multi-band transceiver
- 11. Wearables – the First Wave of the IoT Why wearable devices have taken off • Addressing existing needs • Building on the personal infrastructure of the smartphone – providing local and Internet connectivity as well as the screen and interface capabilities • Based on a existing connectivity standards • Motivated entrepreneurs seeing lower barrier to entry than more complex electronic devices • High volume availability of tiny components allows reasonable cost and size end devices 11 250.0 200.0 150.0 100.0 50.0 - 2012 2013 2014 2015 2016 2017 M Units Wearable Electronic Devices Smartwatches Fitness / Sports / Wellness Smartglasses Other consumer devices Healthcare & medical Sources: Strategy Analytics, ABI
- 12. ST Products in Wearables 12 Activity Monitor Heart Monitor Smart Watch Accessories Sports Glasses & Goggles Leading with the right products • The leader in MEMS & sensors for consumer & mobile • Leading in 32-bit low power microcontrollers • Complementary Power management and connectivity solutions The right sales model • Broad market coverage • Systems approach
- 13. Elements of Wearable Devices 13 Protection Protection Sensing Micro-controller Connectivity Power Management + - + SYSTEM SOLUTIONS
- 14. ST in Mobile Today Motion Sensors Ultra-mobile projector Finger Tip Touch Sensor MEMS microphones Environmental Sensors Proximity & ambient light sensor Imaging solutions Low-power microcontrollers Secure microcontrollers Dynamic NFC tags EEPROM EEPROM AMOLED power supply Backlight driver ST addressing the fastest growing part* of the Wireless market Wireless charging Energy management Audio processors Audio amplifiers Antenna tuning Ultra-low power connectivity Protection & EMI-filtering devices 12.2% growth $12.8 billion $20.3 billion 14 *Sensors, imaging, MCU, standard logic, display drivers, discretes Source : IHS-iSuppli, AMFT 4Q13
- 15. STM32 portfolio overview 15
- 16. Motion MEMS 16 Accelerometers A complete product portfolio Gyroscopes Magnetometers (combined or stand-alone) iNemo Inertial Modules and Smart Sensors …AND MORE TO COME
- 17. ST and Smart Grid Market • More than 20 years in power line communication (PLC) • 80% global market share in PLC-based Smart Meter (*) • More than 50 million PLC transceivers sold up to date 17 Smart metering Home and building automation Command and control Energy management (*) ABI Research, ARM Data, June 2013
- 18. 18 Power Line Communication Roadmap STarGRID SoC Platform ST7590 •OFDM, 128 Kbit/s • PRIME certified ST7580 • n-PSK, 28.8 Kbit/s • Protocol agnostic ST7570 •S-FSK. 2.4 Kbit/s • IEC 61334-5-1 compliant STreamPlug SoC • OFDM, 200 Mbps • ARM9 core app. LINUX • HomePlug AV/GP compliant ST75MM • B-PSK, 4.8 Kbit/s • Meters&More compliant COMET Smart Meter SoC • Multi standard DSP modem, 500kbps • Energy Metering ,AFE • Cortex M4 core with Flash Today 2013 2014
- 19. Embracing IoT in the Smart Home 19 • Sensors, intelligence and connectivity being added to many devices in the home • Innovative nature of the products allows new companies to challenge established leaders • ST is present with many of the leaders in the first wave of augmented things in the home Intelligent Locks Smart Appliances Toys & Games Smart Lighting Smart Energy Electric Vehicle Entertainment Smart “Me” Pool HVAC & Sump Pump
- 20. Adding Sensors to Everyday Things 20
- 21. Driving Convergence of Applications 21 Gateway Remote Access Local Access Charger Backend System Developer GatewayOne by Tatung based on ST2100 • ARM 926EJ-S 333MHz • 360 DMIPS; 200 when running HPAV • Linux + JVM + OSGi framework • Wi-Fi 802.11n • BT Smart Ready • Ethernet • USB 2.0 • HomePlug AV/GP • Optional Zwave, ZigBee, Sub-GHz
- 22. Takeaways • The Internet of Things has the potential to connect tens of billions of things to the internet generating strong demand for sensors, microcontrollers, connectivity and energy management • ST has all the ingredients for the IoT and is winning today in the first high volume markets that have emerged • ST is well positioned to continue to serve and benefit from the diverse range of devices and applications that will be created 22
- 23. • Speaker’s contact information Oleg Logvinov, Director, Special Assignments Industrial & Power Conversion Division STMicroelectronics oleg.logvinov@st.com For more information, visit: www.ST.com
Editor's Notes
- The Internet of things: products that Leveraging the Internet to make things smarter, easier to use and connected. All Major segments: Industrials:Consumer:Automotive Impact: Defining new business’s: new applications: new players and business models.
- Everyday examples of the connected world making things smarter changing what they do and what you do. Just the beginning of the revolution that will change ordinary things into extraordinary things….
- Regulation and lifestyle changes are driving change: The need to conserve energy, to increase efficiency and use technology to work for us and how we live. We are living longer and want to stay healthy while enjoying our new extended life.
- We have already talked about the opportunity Hubs and Gateways during Jean-Marcs presentation Mobile devices have been the first big expansion of connected objects and ST is significantly present there today-that’s where we can leverage. Hyper-connectivity is a reality its just going to increase rapidly. The key functional requirements for the IOT are sensing, embedded computing, connecting and converting or translating. For mobile connected things power management and low power environment are essential. Changing all those millions of everyday products into smarter products with more sensors and embedded intelligence.
- ST has the strongest building blocks and all of them – no other player has this strength and depth. We believe we are one of the leaders in this market and in the wearables/fitness products the number 1.
- Number 1 in Motion Mems Number 2 in Pressure A leader in Microphones Number 2 in Eprom Actuators the next big thing A serious challenger in high performance Touch The undisputed leader in 32bit ARM based secure and General purpose MCU’s
- While the smart phone itself has become the most prolific IOT device, it along with rapid expansion of mainly wireless internet services is creating a whole new wave of applications and products. Wearables with their close proximity and with many dependent on the smart phone are expanding rapidly. The smart home and access to wireless hubs and extenders are another high growth area where ST has already many products – Reference JM. Home-gateways provide an access point to create new business service models and connect to new devices – Security, Energy management, Smart Appliances. The smart CAR is ready to feed of the internet infrastructure for infotainment, security, power management and safety – Reference MM – Go look at a Tesla. Smart City The pressure to make living and working in the city more bearable as we migrate in larger numbers. Creates the opportunity to sense and collect important data and help city managers control traffic, security, pollution and energy - making cities much smarter.
- As well as sensing and processing to make things smarter. Industrial design and battery life are driving forces. Efficient power management and managing the signal chain from sensor/acquistion to digital processing are key to many IOT products – smart plugs/meters/wearables/healthcare-devices/appliances all use these products.
- Fastest growing design registrations in NA for a leading distributor Q1 2014.
- Finally after more than 20 years of waiting wrapping computers around us is becoming a reality. Fitness has been a major driver – deal with Nike versus Fitbit – A perennial market not only a FAD. While the overall market grows at mid single digit. IOT applications/product are growing significantly faster take the case of Fitness devices, wearables where we estimate we have more than 30% share. We have more than doubled our revenues 13’ to 14’ and expect to grow at more than 40% over the next year. This has been a major driver of our success with the STM32 family…
- On top of our success with the STM32 family and motion Mems our leading distributors report excellent design in traction with out LeBT. We are working with ALL the major players NOT ALL WILL SURVIVE…
- (transition - ? Building on strength in Mobile…) Even without STE, we are a major player in this huge market, one that still drives our industry. The smart phone is another internet device that occasionally makes phone calls. For many IOT applications its also become the mobile gateway or access point for new applications and products. Wherever you are the network follows, attaching other devices to your gateway connects them to the network. The explosion of applications is driving new content – BOM Is $72 and we can address more than $20 (without AP and Modem). We estimate we have more than 10% share in SAM. Sensors are making smartphones even smarter… with 4 product groups participating MMS AMS IPG IBP.
- Security Energy management Gadgets The over the top STB market AppleTV/Amazon Fire/Chromecast – FDSOI. Cool Industrial Design requires ultra low-power footprint.
- Google pays $3.2bn for and IOT company this validates the market. Sensors and high performance Micros continue to play a leading role – as demands for sophisticated SW is required to make this cool looking product attract a huge premium.
- The Internet of Things market is not a new market for ST – it is another way of looking at a number of markets we already serve