My complete CV

1. 1
MD. ARIFUR RAHMAN
Address: H#47,4th floor, Free school street, Kathalbagan, Dhaka-1205.
Mobile No 1: 01992163270
Mobile No 2 :01516172193
Mobile No 3: 01761815777
E-mail: hera_7247@yahoo.com, hera.afbl@gmail.com
Career Objective:
To serve best service with sincerity, honesty, dedication & hard work with a well-established organization with
professional working environment to secure my position and develop my career.
Career Summary:
Professional experience in FMCG sector over 5 years with 2 giant group of companies in Bangladesh.
Developing Bashundhara Food & Beverage Industries Ltd.(BFBIL) business of existing & new product through
Research & Development along with Brand Management as Sr. Executive-R&D since May 02, 2016.
Accomplished job as Sr. Office-Business Development at Akij Food & Beverage Ltd. (AFBL) with a proven ability to
develop business & implement company strategies that support business & financial objectives.
Areas of expertise:
* Quantitative Research
* Qualitative Research
* Business Development
* MIS
* Brand Management
* SPSS
* Digital Marketing
Special Qualification:
* Self-motivated, Team player & sincere.
* Ability to work under pressure & limited time frame.
* Willing to extensive travel anywhere.
* Sound knowledge in Marketing
Employment History:
1. Sr.Executive-R&D ( May 2, 2016 - Continuing)
Bashundhara Food & Beverage Industries Ltd.
Company Location: BIHQ-02, Plot-56/A, Block -C, Umme Kulsum Road, Bashundhara R/A, Dhaka-
1229
Department: Brand & Marketing
Products: Snacks Category-Instant Noodles, Stick Noodles, Pasta, Chips, Instant Soup, Chanachur, Sauce & some add-on
upcoming items.
Duties/Responsibilities:
1. Conduct various Research both market research & product research for existing and new product development.
2. Responsible for the overall delivery of New Products.
3. Brand planning for sustainable product growth.
4. Marinating liaison with all the relevant sources including marketing team, factory production team to develop & execution

2. 2
the concept for New Products.
5. Develop Marketing Plan for new product.
6. Pack literature review.
7. Brand Positioning to get clear image of consumers’ preference.
8. Work closely with Factory QC, Supply Chain and Agency to manage the development process and ensure that the new
developed products meet the requirement.
9. Marketing activation monitoring.
10. Research report writing.
11. Research report presentation and submit it to the reporting authority.
2. Sr.Officer, Business Development ( July 1, 2015 - April 28, 2016)
Akij Food & Beverage Ltd.
Company Location:13/1/oa ,Panthapath, Dhaka-
1215
Department: Business Development.
Products: Beverage & Snacks Category-Mojo, Clemon,Speed, Twing, Frutika, Farm Fresh UHT milk, Cheese puffs chips
etc
Duties/Responsibilities:
1. Lead the large number of Business Development team members.
2. Retail audit for market survey.
3. Numeric distribution analysis.
4. Weighted distribution analysis.
5. Competitors activity monitoring.
6. Distributor sales & stock checking.
7. Market share analysis.
8. AFBL & competitors trade offer monitoring.
9. TSM/SO development through on the spot discussion.
10. To find out market & distribution gaps and work on that gaps for further development.
11. Project based territory wise business development & continues follow-up.
12. Focus group discussion for product development.
13. Giving support to Brand planning.
14. Closed distributor final settlement.
15. To complete others special assignment given by top management.
3. Market development & Audit officer (August 1, 2012 - June 30, 2015)
Akij Food & Beverage Ltd.(AFBL)
Company Location: Panthapath(Beside Boshundhara city), Dhaka.
Department: Market Research
Products: Beverage & Snacks Category-Mojo, Clemon,Speed, Twing, Frutika, Farm Fresh UHT milk, Cheese puffs chips
etc
Duties/Responsibilities:
1. Primary data collection by retail audit of AFBL & Competitors.
2. Collecting consumer & retailer insight about price, promotion, packaging & taste.
3. Find out market gap & analysis market share.
4. Continuous communication with sales & brand team for market development.
5. Conducting Focus Group Discussion for new & existing product development.
6. Preparing report for presentation.
7. Territories auditing for ensuring company policy.
8. Various Trade program adjustment claim settlement work.
9. Finalizing closed distributor settlement.
10. Collecting and analyzing sales & stock data from server. And preparing report.
11. Monitoring damage related issues i.e.: reason & trend
12. Monitoring competitors’ activities specially trade program & its effectiveness.

3. 3
Academic Qualification:
Exam Title Concentration/Major Institute Result
Passing
Year
Duration Achievement
Bangladesh
Post Graduate Diploma Industrial Institute of
Enrolled 2018 1 year -
(PGD) Management Management
(BIM)
Bangladesh
Post Graduate Diploma
Marketing
Institute of CGPA:3.88
2017 1 year 1st position
(PGD) Management out of 4
(BIM)
MBA Management
Rajshahi CGPA:3.5
2010 1 year First class
University out of 4
BBA Management
Rajshahi CGPA:3.27
2008 4 years First Class
University out of 4
HSC Science
Joypurhat Govt. CGPA:3.3
2004 2 years First Class
College out of 5
Joypurhat Sadar
CGPA:3.88
SSC Science Thana High 2001 10 years First Class
out of 5
School
Training Summary:
Training Title Topic Institute Country Location Year Duration
Meaning of research, Institute of
Advanced Course on
types of research, Education &
2.5
methodology, literature Research (IER), Bangladesh DU 2017
Research Methodology Month
review, about University of
plagiarism etc. Dhaka
Sampling and
Measurement,
Descriptive Statistics,
Statistical Analysis
Statistical Inference:
ISRT University of University of 01
Estimation & Bangladesh 2016
Using SPSS Dhaka Dhaka, Dhaka Month
Significance Tests,
Correlational and
Regression Analysis
Using SPSS.
basic Computer
Prime Computer 6
Computer Course including MS-Word, Bangladesh Joypurhat 2001
Education month
Excel, Power Point etc.

4. 4
Specialization:
Fields of Specialization Description
Market/Consumer Research
Business Development
MIS/CIS
Brand Communication I have been working in these field last 5+ year and gradually becoming
Brand Promotion specialist above field.
Extra-Curricular Activities:
* Blood Donor
* Book Reading
* Watching Movie
* Member of BIM Alumni Association
Language Proficiency:
Language Reading Writing Speaking
Bangla High Medium High
English Medium Medium Medium
Personal Details :
Father's Name : Mohmmad Ali Miah
Mother's Name : Alea Begum
Date of Birth : December 28, 1986
Gender : Male
Marital Status : Married
Nationality : Bangladeshi
National Id No. : 8192214342722
Religion : Islam
Permanent Address : House no: 710, Ward no: 5, Dewanpara, Joypurhat-5900
Current Location : Dhaka
Reference (s):
Reference: 01 Reference: 02
Name : Nirjhar Mazumder Md. Atikur Rahman
Organization : Bangladesh Institute of Management (BIM) First Security Islami Bank Limited
Designation : Associate Management Counsellor Officer
Address :
BIM Dhaka Campus, 4, Sobhanbag, Mirpur 23, Dilkusha Commercial Area, Dhaka-1000,
Road, Dhaka-1207 Bangladesh
Phone (Off.) : +8802-58155034 +8802-7162566
Phone (Res.) :
Mobile : 01511-111222 01717964611
E-Mail : mazumdernirjhar_bim@yahoo.com atikur_r@yahoo.com
Relation : Academic Family Friend