Introduction To marketing management 4ps of marketing management Importnace

1. Introduction to the 4p s
and 4cs of Marketing !
Presenting to Mr: Sajjad Mohsin
by
Faisal Iftikhar:
Waqar Nasir

2.  4 ps supports to make market stronger
 4 cs supports to understand customer
 Product, price, promotion, place
 consumer want, convenience, cost,
communication.

3. why we use 4 ps
 Enhance components of marketing mix
 To increase market share with new products
 Analyze pricing
 Promotions on growth and maturity stage of PLC
 Increasing distribution or some time distribution as
per feed backs.

4. why we use 4 cs

5. The 4 Ps & 4Cs
Marketing
Mix
Product
Price Promotion
Place
consumer
Want (solution)
Customer
Cost
Communication
Convenience

6. Study of 1st p & 1st c
 what is product’s market share.
 Is it satisfying customer’s need?
 Is it offering features comparatively
 Has the product effective name, attraction, etc

7. Study of 2nd p & 2nd c
• It refers that how much consumer pay
• How can price maximize profit of company
• How is price effecting profit and demand.
Pricing Models:
 Cost plus pricing ( Fix % age added in product’s cost )
 Value base pricing ( Price set as per customer perceived
value of product )

8. Study of 3rd p & 3rd c
 It involves spreading the word out of potential
customer.
 It includes print & media advertising.
 It also includes communication with customer in
form of direct selling or in form of feed back.
 It’s about communicate efficiently with prospective
buyers.

9. Study of 4th p & 4th c
 Its about generating distribution channels
 How to make distribution channels structure of
supply
 To instruct distributions where to sell product
 It includes
 Warehousing
 Shipping and sale points
 Distribution channels evaluation by knowing
customer’s reliability

10. Further steps of marketing
o After study these principles
o Combination of these principles forms marketing
mix.
o It is necessary to understand these fundamentals
to make strategies for Marketing mix.
o Now marketer is on stage of segmentation.