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" uni"l+Chrezgt q + . r t f i :
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Bur it is sensible ro begin bv asking the bcginning quesrions.
uhv
imasine po$cr in rh. $.st place, and whai is the relarionshiP
bet$een
onc's motiv€ lor imaginins power and rhe image one cDds uP
$'th
-Edward Said,
''Foucault and the tnagination of Power"'
ct's begin our inquiry into ihe power of pictures bv askrng
whxt sort of picture of power *'e arc assuming. I say 'prc-
ture" instead of "theory" of power, becaust (follo*'ing Fou
cauh and others) I don imagine that we r€ally c.n theorize
power from the outside, and because anv €ffoit at theorizing
power will necessarily involve somc picture of its nature, its ef
fects, its transnission, circulation, and the representanve scenes
ofits exercise (domination and resistance, co{Ptation and
evasive
actnrn, violencc and suffering).
ln a sense, ev€ry essay in this book has alreadv bccn about
pictures of power, and the powcr of picturcs "The Pictorial
Turn" anemptcd to show why contemporarv theoretical dis'
course has found it so difficult, and yet so necessary, to get the
question of visual representatioD under control "Meopictruei'
explored the way picrures reflect on themselves, d€picting their
own powers and their eff€cts on spectarors. "BevoDd ComparF
son" introduced a series of redescriptions ofthe visible and
verbal'
not merely as instruments of power, but as internally divided
force-6elds, scenes of struggle indicated by the hybrid terrn of
rhe
"imagetext"-the power of the image understood as the "other"
L See Fou.dult: A Criti.al Reddel, edrted by David Couzens Hov
( N c w Y o r k : B l a c k w e l l , 1 9 8 6 ) , p . r i l .
323
of the image to resist or collaborate with lan8uasc.
Still, we have not yet attemptcd to give a picture oI power as
such, and perhaps no such picture can be givcn, excepr in the
kind of heterogeneous and dialectical imagcterts we
hrve.rlrcady
seen. Certainly the wrong picture is suggested bv nDdcls of
phvsi
cal forcc which hypostatizc x,me homogeneous, subtle fluid
called
Power and which some people (or systemt simplv "have" wLile
othe$ do not.r "Power as such," savs Foucault, "does not cxist"
(p. 786). Powerlessness, therefore, is not a mere absrnce or nega
tion, but a site of action and force in its own righr.r Foucault
suggests as much when he says thar one should appmach power
with thc question "how?" rath€r than "what?" and "grve oneself
as the object of analysis power, relations and not power itsclf"
(p. 788). Power is not somcthins one "has" but a rclationship
onc enjoys or suffers. lf we wanr to undersmnd the power of
pictures, we need to look at rheir intcrnal relations o{
domnradon
and reristance, as well as their €xternal relarions with spectators
and with the world.
Foucault offe$ two basic picturcs of
or 'lav€" to the masteis poctic and narraive
2. I ftly here m.inly on loucaulrt essav, "The Subjecr and
power.,
Critt.il lnquiry 8:4 (Sunner 1982.): 777 95i furthe. page
ref€rences
will be oted in rhe rcxt. See also David Couzens Hoy, "?o$.r,
Repres
srn, ?rogress: Ioucauh, Lukes and rhe FraDkfun S.hool," i
Fou.autt:
A Criti.dL Readet, pp. r2.l :17, fo. a useful account of the
inrers€ction
berween ideolosical duicism and the loucauldian c.irique of
poser.
3. The unrhinkrbilitv ofabsolure powe.lessness s,I believe, shat
lies
behind Foucauli s statement thar 'Itrlery is nor a power
rehtn'rship
when man is n ch.ins" (p. 790).
exerted over things" and the ways "certain persons exercise
power over others" (p. 786). Th€se cortrasring rnodels underlie
two of th€ most durable ways of thinking about the power of
pictures, two intertwined traditions I will call "illusionism" and
"realism."a lllusionrsm is rhe capaciry of pictures to dcccive,
de-
light, astonish, amaze, or otherwisc take power over a beholderr
in the trompe-l'.til, ot the special effects of cinema, for
instance,
th€ point is to provide a simulation of the presence of objec*,
spaces, and actions, to trigger a responsive experience in the be-
holder. Realism, by contrast, is associated with the capacity of
pictures to show the trurh abour things. lt doesn't take power
over the observ€r's eye so much as it stands in for it, offering a
transparent window onto rcality, an embodiment of a sociaily
authorized and credible "eyewitness" perspectiv.. !1i. ,p..tuto.
of the realist represcntation is not supposed ro be under the
power
of the representation, but to be using representation in order ro
take power over the world. Seen as a composite imagetext, the
realist represent.tion might be undersrood as a prcture accompa-
nied by the tacit legend: "ihis is rhe way things are." The legend
of illusionism is '1his is how things look." Magrine's Ce.i n'est
ptts e pipe might be rnderstood as the collision of an illusionist
image with a realist rexr.
4. David |reedberg's the Pouel of tnages: Strdies M the Hktttl
and Tb.oly of Response (cbicagoi University of Cfiicaso t ress,
1989)
prolidts a compendium ol scenef' in which rhe lower of pictures
is
illustnted. Frcedbe.g considers dainlr sexual an.l relisjous-
mapcal
sup.Btitious rcenes of imagc-power, declinurg ro ensage wirh
polioc.l
or idcoiosical isnrcs. Seep. xxiv: above allt am corscious of the
absence
herc ot an approach ro the rrobLeh of fisurared prop.sanda and
of
.rousrl to polincal acrion. '
3 2 5
.r
In practice, of course, realism and illusionisrn are oftcn uscd
interchangeablv. Nothing is moft commor than expressions that
praise illusionistic representations for being "realistic" (to call
them "illusory" would, in fact, be a sign of incapacity) or
expre''
sions that criticizc realistic reprcsentations as norhing more
ihan
plausible illusions, merelv an "effect of the real." But even
these
elisions of realism and iliusionism suggest a subtle differerce in
the terms of praisc or dispraise that accotnpany th€n .rnd in rhe
metapicture of power relations thar underlies thern. lllusionism
involves powcr over subjects' it is an aclion directed at a free
subject that has to be addressed, persuaded, entertained,
dcccivcd.
Rerlism presents itself as power directed at objccts, the kind of
power Fouclrult calls "capacity." lt may include representarions
of subjects, but it addresses them (and its beholdert, as it werr,
An apt illustrarion of the difference between these tu'o brm5
ofpictorial power is the distinction between spectack and
surveil-
lance.r lt would mak€ no sense to praisc an aerial
reconnaissance
photograph for its beauty or lifelikeness, and if we commcndcd
thc "realisrn" of lilm simulations of space combar in Stdl Wrls
we would really be talking about illusiodstic sp€ctacle, not
about
the narrative genre or the documentary status of the lilm. Takcn
5- See louc.ult'! polemical declararion i Disceli4e afld |'!tish.
orisin.lly publAhed in I.ench id 1975, nanslared br Alan
Sh.rida! (New
York: Vint.ge 8ooks, 1979): "Our $ciety is nor one ot spccraclc
but oI
survcillance. . . . we are neither in th€ amphithe.re nor on rhe
stage but
in the Panoptic nEchine (p. 217). l-ou.auh's debunkins of
specrlcle
$.ikes me as a momeni of narrow-mindedn€ss th.t h.s nore b .lo
with
lrtnch intellectual politics than wth rhe re.l powers of vrurl
culture.
t26
togcther, specracle and sufleillance epitomize ihe basic dialectic
betwecn illusionisn and realism in contemporary visDal culture:
they night be thought of as the "soft" and "hard" technobgies
for the formation of subiects in our time, whether we
charectenze
th:]t time rs the age of mass culture' triumphant inkrnarronal
corporate capitalism, or in f.miliar rubrics like the
postindusffial
and the postmodern- Spectacle is thc ideological form of
pictorial
power;6 surveillanc€ is its burcaucratic, managcrial' and
disciplin
visual culture is the convcrgenc€ of specta.le and surveillance
iD
One way of describing the "pictorial turn" in contemPoraryof
i s
telcvision news, film, and {orms of art that address a Public
spherc.T l'll rcturn to this subjc.t in rhc linal section of this
book.
but for now my purpose is to focus on theories (that is' pictures)
of illusionism and realism.lt should be clear thatthese are not
ltrst
rhe narncs of wpes of pictures, but tvpes of imagetetts, complex
int€rsections of representation and discourse.' The discourse ot
illusionism scems inevitably to engage the sphere ot nature,
espe
6. I am echoins here Gty Debord cl.ssic {ormulation: "lhe
specta'
cle rs idcologv pri .*ceLlcnce." Sec The so.ietr of th' specta'le
16$r
publisbed. 1967t Detroir: Bh.k and Red, 1977)' Par. 21i'
7. Jonathen Crert nores the war surveillanct andspectaclc
cin co'n
.idc in'te.htriq"es of the obseruet Oa visiofl ad Mo'[erni4 in tbe
Nifleteenth C.ntur! lcanbridge, M'{: NIIT l're$, 1990)' P 18
8. As hcten)geneous idrgetexts! thcre are ot cou6e 'ntdnal Po$er
rcLatnns bctwen kinds ol pictutts and the discourses attached to
or
denied b]' rhcm. Sce, f{tr lnsrance. Jean Baudrillard or the sa,v
objects
in r r/ontc I dtl "have .s ir wer€ elinrinated the dlscourse ol
Paioting"
l llc Trohpelitil." 1n C,lLlig/an: Ess4's
- ^ve?
An Hstutl ftom
f/a,... edrted LrI NonDan Bryson [Nes' Yo.k: Cambridse
Univc6it!
l r c s s , 1 9 8 8 1 ) , p . 5 4 .
cially th€ naturc o( the spectator understood
as a bodv with sen-
sory, perceptual, and crnotional automadms-"buttons"
thirt
rnay be pushcd ro activsie the individual
beholder' Rcalism' bv
contrast, aligns itself with the social, the
rational' the s'ieDti6callv
skcptical, with the view ol an ideal' interchangeable'
public spcc
tator understood es normative Th€ empirical
studv of illusion
tendt to engage cognirive science and animal
bchavior: I illusrtare
it here in the tradition that links?liny to
Gombrich' more specifi
cally in the pracdce of "boking at animals
krckins" in ordcr to
g€t at thc naturc of the human bcholder'
Tbe studv of rc'lisrn'
on the orher hand' intersects with philosophv
(wherc it is also the
name of an epistemological ffadition) and
dith a€sthetics and tbc
social sciences. I illustrate it here with
the aftempt of Nelson
Goodman to provide a rigorous format
account of realnm fron
the standpoint of a general rheorv of
svnbol svstems that com-
bines aesth€tics with tbe philosophY of
sciencc Both Goodman
and Gombrich cross over these boundarics'
of course Goodrnan's
"irrealisrn" is denselv informed bv the
assumptions of cognitive
scicncc, and Combricht characteristic
gesture in Att Lnd llhtsion
is to shuftle between realism and illmionism'
between ptctures
und€rstood as me€hanisms of power
over r rcal world of obiects
and as dcvices to manipulate the sens€s
o{ hehoidcrs Both theo
ries,l will argue, fail at critical momen$'
but thcir lailures are all
the more interesting for the glimpses
thcv provide of historical
turns in the Power ot Prctures
378o
a

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  • 1. " uni"l+Chrezgt q + . r t f i : c t u r e s a n d P o w e r Bur it is sensible ro begin bv asking the bcginning quesrions. uhv imasine po$cr in rh. $.st place, and whai is the relarionshiP bet$een onc's motiv€ lor imaginins power and rhe image one cDds uP $'th -Edward Said, ''Foucault and the tnagination of Power"' ct's begin our inquiry into ihe power of pictures bv askrng whxt sort of picture of power *'e arc assuming. I say 'prc- ture" instead of "theory" of power, becaust (follo*'ing Fou cauh and others) I don imagine that we r€ally c.n theorize power from the outside, and because anv €ffoit at theorizing power will necessarily involve somc picture of its nature, its ef fects, its transnission, circulation, and the representanve scenes ofits exercise (domination and resistance, co{Ptation and evasive
  • 2. actnrn, violencc and suffering). ln a sense, ev€ry essay in this book has alreadv bccn about pictures of power, and the powcr of picturcs "The Pictorial Turn" anemptcd to show why contemporarv theoretical dis' course has found it so difficult, and yet so necessary, to get the question of visual representatioD under control "Meopictruei' explored the way picrures reflect on themselves, d€picting their own powers and their eff€cts on spectarors. "BevoDd ComparF son" introduced a series of redescriptions ofthe visible and verbal' not merely as instruments of power, but as internally divided force-6elds, scenes of struggle indicated by the hybrid terrn of rhe "imagetext"-the power of the image understood as the "other" L See Fou.dult: A Criti.al Reddel, edrted by David Couzens Hov ( N c w Y o r k : B l a c k w e l l , 1 9 8 6 ) , p . r i l . 323 of the image to resist or collaborate with lan8uasc. Still, we have not yet attemptcd to give a picture oI power as
  • 3. such, and perhaps no such picture can be givcn, excepr in the kind of heterogeneous and dialectical imagcterts we hrve.rlrcady seen. Certainly the wrong picture is suggested bv nDdcls of phvsi cal forcc which hypostatizc x,me homogeneous, subtle fluid called Power and which some people (or systemt simplv "have" wLile othe$ do not.r "Power as such," savs Foucault, "does not cxist" (p. 786). Powerlessness, therefore, is not a mere absrnce or nega tion, but a site of action and force in its own righr.r Foucault suggests as much when he says thar one should appmach power with thc question "how?" rath€r than "what?" and "grve oneself as the object of analysis power, relations and not power itsclf" (p. 788). Power is not somcthins one "has" but a rclationship onc enjoys or suffers. lf we wanr to undersmnd the power of pictures, we need to look at rheir intcrnal relations o{ domnradon and reristance, as well as their €xternal relarions with spectators and with the world.
  • 4. Foucault offe$ two basic picturcs of or 'lav€" to the masteis poctic and narraive 2. I ftly here m.inly on loucaulrt essav, "The Subjecr and power., Critt.il lnquiry 8:4 (Sunner 1982.): 777 95i furthe. page ref€rences will be oted in rhe rcxt. See also David Couzens Hoy, "?o$.r, Repres srn, ?rogress: Ioucauh, Lukes and rhe FraDkfun S.hool," i Fou.autt: A Criti.dL Readet, pp. r2.l :17, fo. a useful account of the inrers€ction berween ideolosical duicism and the loucauldian c.irique of poser. 3. The unrhinkrbilitv ofabsolure powe.lessness s,I believe, shat lies behind Foucauli s statement thar 'Itrlery is nor a power rehtn'rship when man is n ch.ins" (p. 790). exerted over things" and the ways "certain persons exercise power over others" (p. 786). Th€se cortrasring rnodels underlie two of th€ most durable ways of thinking about the power of pictures, two intertwined traditions I will call "illusionism" and "realism."a lllusionrsm is rhe capaciry of pictures to dcccive, de-
  • 5. light, astonish, amaze, or otherwisc take power over a beholderr in the trompe-l'.til, ot the special effects of cinema, for instance, th€ point is to provide a simulation of the presence of objec*, spaces, and actions, to trigger a responsive experience in the be- holder. Realism, by contrast, is associated with the capacity of pictures to show the trurh abour things. lt doesn't take power over the observ€r's eye so much as it stands in for it, offering a transparent window onto rcality, an embodiment of a sociaily authorized and credible "eyewitness" perspectiv.. !1i. ,p..tuto. of the realist represcntation is not supposed ro be under the power of the representation, but to be using representation in order ro take power over the world. Seen as a composite imagetext, the realist represent.tion might be undersrood as a prcture accompa- nied by the tacit legend: "ihis is rhe way things are." The legend of illusionism is '1his is how things look." Magrine's Ce.i n'est ptts e pipe might be rnderstood as the collision of an illusionist image with a realist rexr.
  • 6. 4. David |reedberg's the Pouel of tnages: Strdies M the Hktttl and Tb.oly of Response (cbicagoi University of Cfiicaso t ress, 1989) prolidts a compendium ol scenef' in which rhe lower of pictures is illustnted. Frcedbe.g considers dainlr sexual an.l relisjous- mapcal sup.Btitious rcenes of imagc-power, declinurg ro ensage wirh polioc.l or idcoiosical isnrcs. Seep. xxiv: above allt am corscious of the absence herc ot an approach ro the rrobLeh of fisurared prop.sanda and of .rousrl to polincal acrion. ' 3 2 5 .r In practice, of course, realism and illusionisrn are oftcn uscd interchangeablv. Nothing is moft commor than expressions that praise illusionistic representations for being "realistic" (to call them "illusory" would, in fact, be a sign of incapacity) or expre'' sions that criticizc realistic reprcsentations as norhing more ihan plausible illusions, merelv an "effect of the real." But even these
  • 7. elisions of realism and iliusionism suggest a subtle differerce in the terms of praisc or dispraise that accotnpany th€n .rnd in rhe metapicture of power relations thar underlies thern. lllusionism involves powcr over subjects' it is an aclion directed at a free subject that has to be addressed, persuaded, entertained, dcccivcd. Rerlism presents itself as power directed at objccts, the kind of power Fouclrult calls "capacity." lt may include representarions of subjects, but it addresses them (and its beholdert, as it werr, An apt illustrarion of the difference between these tu'o brm5 ofpictorial power is the distinction between spectack and surveil- lance.r lt would mak€ no sense to praisc an aerial reconnaissance photograph for its beauty or lifelikeness, and if we commcndcd thc "realisrn" of lilm simulations of space combar in Stdl Wrls we would really be talking about illusiodstic sp€ctacle, not about the narrative genre or the documentary status of the lilm. Takcn 5- See louc.ult'! polemical declararion i Disceli4e afld |'!tish.
  • 8. orisin.lly publAhed in I.ench id 1975, nanslared br Alan Sh.rida! (New York: Vint.ge 8ooks, 1979): "Our $ciety is nor one ot spccraclc but oI survcillance. . . . we are neither in th€ amphithe.re nor on rhe stage but in the Panoptic nEchine (p. 217). l-ou.auh's debunkins of specrlcle $.ikes me as a momeni of narrow-mindedn€ss th.t h.s nore b .lo with lrtnch intellectual politics than wth rhe re.l powers of vrurl culture. t26 togcther, specracle and sufleillance epitomize ihe basic dialectic betwecn illusionisn and realism in contemporary visDal culture: they night be thought of as the "soft" and "hard" technobgies for the formation of subiects in our time, whether we charectenze th:]t time rs the age of mass culture' triumphant inkrnarronal corporate capitalism, or in f.miliar rubrics like the postindusffial and the postmodern- Spectacle is thc ideological form of pictorial power;6 surveillanc€ is its burcaucratic, managcrial' and disciplin
  • 9. visual culture is the convcrgenc€ of specta.le and surveillance iD One way of describing the "pictorial turn" in contemPoraryof i s telcvision news, film, and {orms of art that address a Public spherc.T l'll rcturn to this subjc.t in rhc linal section of this book. but for now my purpose is to focus on theories (that is' pictures) of illusionism and realism.lt should be clear thatthese are not ltrst rhe narncs of wpes of pictures, but tvpes of imagetetts, complex int€rsections of representation and discourse.' The discourse ot illusionism scems inevitably to engage the sphere ot nature, espe 6. I am echoins here Gty Debord cl.ssic {ormulation: "lhe specta' cle rs idcologv pri .*ceLlcnce." Sec The so.ietr of th' specta'le 16$r publisbed. 1967t Detroir: Bh.k and Red, 1977)' Par. 21i' 7. Jonathen Crert nores the war surveillanct andspectaclc cin co'n .idc in'te.htriq"es of the obseruet Oa visiofl ad Mo'[erni4 in tbe
  • 10. Nifleteenth C.ntur! lcanbridge, M'{: NIIT l're$, 1990)' P 18 8. As hcten)geneous idrgetexts! thcre are ot cou6e 'ntdnal Po$er rcLatnns bctwen kinds ol pictutts and the discourses attached to or denied b]' rhcm. Sce, f{tr lnsrance. Jean Baudrillard or the sa,v objects in r r/ontc I dtl "have .s ir wer€ elinrinated the dlscourse ol Paioting" l llc Trohpelitil." 1n C,lLlig/an: Ess4's - ^ve? An Hstutl ftom f/a,... edrted LrI NonDan Bryson [Nes' Yo.k: Cambridse Univc6it! l r c s s , 1 9 8 8 1 ) , p . 5 4 . cially th€ naturc o( the spectator understood as a bodv with sen- sory, perceptual, and crnotional automadms-"buttons" thirt rnay be pushcd ro activsie the individual beholder' Rcalism' bv contrast, aligns itself with the social, the rational' the s'ieDti6callv skcptical, with the view ol an ideal' interchangeable'
  • 11. public spcc tator understood es normative Th€ empirical studv of illusion tendt to engage cognirive science and animal bchavior: I illusrtare it here in the tradition that links?liny to Gombrich' more specifi cally in the pracdce of "boking at animals krckins" in ordcr to g€t at thc naturc of the human bcholder' Tbe studv of rc'lisrn' on the orher hand' intersects with philosophv (wherc it is also the name of an epistemological ffadition) and dith a€sthetics and tbc social sciences. I illustrate it here with the aftempt of Nelson Goodman to provide a rigorous format account of realnm fron the standpoint of a general rheorv of svnbol svstems that com- bines aesth€tics with tbe philosophY of sciencc Both Goodman and Gombrich cross over these boundarics'
  • 12. of course Goodrnan's "irrealisrn" is denselv informed bv the assumptions of cognitive scicncc, and Combricht characteristic gesture in Att Lnd llhtsion is to shuftle between realism and illmionism' between ptctures und€rstood as me€hanisms of power over r rcal world of obiects and as dcvices to manipulate the sens€s o{ hehoidcrs Both theo ries,l will argue, fail at critical momen$' but thcir lailures are all the more interesting for the glimpses thcv provide of historical turns in the Power ot Prctures 378o a