Media Presentation

1. TITANIUM

2. TextualAnalysisofaMusicVideo
Whichgenre?Howdoyouknow?Whatgeneric
featuresdoyousee(e.g.danceroutine:dance/pop
music)Sound–genre,instruments,lyrics,emotion
Performance/narrative/concept?
Howmuchofeach?Whichparts?(e.g.performance
inchorus,narrativeinverse)
Howdoesthislinktogenre?
 Video type - Narrative + Concept
 David Guetta and Titanium info:
 •Muslim upbringing
 •House and urban dance song
 •Generally about inner strength
 •Pulled from radio stations for a while due to release around
sandy hook elementary school shooting time, song with metaphors
about bullets .
DISTINCT
Icons = Hat (trying to hide himself from everyone)
Settings = School (vulnerable place) , Home (place of safety)
Theme = Running away, vulnerability, leaving behind childish
belongings
Parallel editing, music fits the video
Cyclical video, starts in foetal position - ends in foetal position
Graphic match, matching from one scene to another, sun tracked
from one scene to another, staying in the same place to link the
scenes

3. Representationof:
DRCAGES
SETTINGS
THEMES
D – Disability isn’t shown
R – Regional identity is represented but not focussed on
or pointed out in the video.
C – Class is represented as the middle class police
officers and the lower class/ working class of the child's
home shown through the mess
A – Age is represented through a broad range of
characters such as the child to the older police officers
and the middle aged teacher.
G – Genders are shown as equal as there is an equal
number of female to male police officers
E – Ethnicity is represented as equal between everyone
as every ethnicity is represented on the same level with a
mix of all ethnicities in the video.
S – Sexuality isn’t shown or represented in this video.
Disability
Regional identity
Class
Age
Gender
Ethnicity
Sexuality

4. Camerashots–FAMwhichtypes?
Whatvarietyofshotsisthere?
Whatareshotsof?
Arethereshotsofartist?How
many?Whataretheydoing/type?
Framing
Angle
Motion
Medium close ups, Long shots
Tracking shots from left to right
Panning shots from left to right
Many shots of the main character and no shots of the
artist or the creators of the song, sticking to the
conventions of a narrative video.

5. Mise-en-sceneCLAMPS–commenton
costume,setting,hair,props,makeup,
facialexpressionsetc.
Howdoesthisfitgenre?Mise-en-scene–
commentoncostume,setting,hair,
props,makeup,facialexpressionsetc.
Howdoesthisfitgenre?
 C – child's jacket, red hat, showing innocence in the
child, making audience empathise with the kid
L – Dark scenes in the forest to build tension and the
use of flashlights attacking the kid and trying to find
him.
A – Child actors used to represent innocence and helps
the audience connect to the actor.
M – Make up isn’t used a lot in the video to ground the
video in reality to make the surprise of the kid being
supernatural mean more and is weighted heavier.
P – The bike represents the escape from childhood and
the change into adulthood and the hat represents the
child trying to cling onto his innocence and childhood
as it is in every scene with the child, from start to
finish.
S – The use of cutting up the indoor and outdoor scenes
alternating to represent the kid never settles and
becomes comfortable. The use of the house scene (a
comfortable and safe place to him) being on of the
smallest scenes to show he never feels safe, not even at
Costume
Lighting
Actors
Make up
Props
Scenes

6. Sound
G–musicgenreanditsconventions
I–instruments(techno,orchestraetc.)
L–lyricsmaygivecluesto
representation/themes/meaning
E–emotion(whatemotionsdoesitstir?)
 G – Electronic Pop and dance. Big beat drops to excite
the audience and build up in the verse towards the
crescendo in the chorus. Normally lack of lyrics in the
chorus.
I – Synths.
L – Resilience , from the writers perspective, nothing to
loose as a young person, very reckless.
E – This builds excitement and an outburst of all
emotions in the chorus to get the audience into the
song.

7. Editing–STOPSHow
arecamerashots
edited?Whatisthe
pacelike?Howdoes
theeditingfitthe
music
S- main character in mostly all shots
T- jump cuts on Beats
O-starts morning, ends at night in the forest
P-slow panning and tracking shots, speeds up with beat
and build up
S-sped up bike shot, slow Mo on important character
focussed scenes e.g. final scene explosion

8. 9significant shots
toscreengrab for
thetextual
analysis
In the opening scene, the main
character is seen in the foetal
position. This represents the
innocence in childhood and shows the
cyclical cycle of the video.
The following scene shows the main
character in the centre of the shot, in
the middle square in the rule of
thirds. This shows he is the most
important thing in the frame and
shows the audience we should focus
on him.
The powerful shot of the bike
escaping the camera shot and being
to quick for the camera represents
the child's escapism and running
away from childhood.
This shot of the bike shows the lack
of identity in the main character as
he wants to hide his face from
everyone after what he accidently
done at the school.
The shot of the main character in his home
shows we should be focussing on the
background as the main character is not in the
centre of the frame. From the surroundings, we
can infer that he has a bad/rough upbringing as
the house id a mess and hasn’t been cleaned for
a while.

9. 9significant shots
toscreengrab for
thetextual
analysis
This shot of the main character
walking in the woods represents the
isolation that the character feels as
he is alone with no other characters
on screen and the viewer is supposed
to focus on the scenery first as the
main character is not in the focus of
the shot.
This shot also shows the isolation of
the character as he is in the
background of the shot and the only
thing that is pointing him out in the
whole shot is his red hat.
This shot of the main character
running away from the lights shows
the light attacking and breaching the
shot, representing how the main
character cant escape as the lights
will always find him.
The final shot of the music video
makes the video become full circle as
the child is shown in the foetal
position again, as he was in the first
scene of the music video.