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  1. 1. Treatment for Advanced Portfolio
  2. 2. Target Audience <ul><li>Our film trailer will be aimed at both the male and female audience and would be certified a 15. Our film would suit a mixed genre audience because it contains both gore and violence which would appeal to males because it’s a stereotypical view that males enjoy watching these types of scenes by precariously experiencing them through film without actually being in the situation. Whereas, females like to imagine what it would be like to be in that situation and enjoy working out what they would do under those circumstances. We decided to certify the film a 15 because as the genre is a horror it will include threatening and volatile scenes as well as connotations of murder such as blood trickling down a river and strong scenes of violence, for example, struggles between the murderer and the victims. Throughout the film there will be frequent use of strong language to symbolise fear and panic of victims and the cruelness of the murderer. There will also be strong references in both the film and the trailer to violent weapons such as knives which will portray more of a physiological aspect to the film because it will immediately make the viewer believe the murders are more gruesome than just merely using a gun, where a person can be dead in one shot. This also helps to meet the codes and conventions of a horror because the physiological theme within the film runs from the beginning where the murderer is a child and there is a brief explanation within the clip as to why the murderer behaves in this way, to unsettling scenes of blood and weapons where the viewer will have to work out what exactly is going on or what actions have taken place. </li></ul>
  3. 3. Links with the other media texts <ul><li>Our film trailer will not just be a representation of the film itself, but it will also have clear links with both the film poster and the magazine front cover. For example, at the end of the film trailer the last clip will contain an image of the black silhouette of the murderer, this will also be used on the magazine front cover because it raises enigmas as to who is this character through hiding his identity but at the same time makes it clear to the audience that he is unpredictable and capable of anything because he is holding a dangerous weapon. This will make the reader want to find out more about the film because the knife suggests danger and murder which will captivate the imagination of the reader. </li></ul><ul><li>Similarly, the poster will also link with the film trailer because throughout the film the murderer’s identity will be hidden by a mask, and at the beginning of the trailer there will be a clip of the murderer as a child, with the mask placed next to him on the floor. This mask will also be used in the film poster; it will be placed to the left, in front of the child (murderer) who will also be used in the film poster. We felt the presence of a child on the poster would be appropriate for our genre of film because it is stereotypically thought that children should be innocent and it is frightening to think of them as evil and suggests that people can be born naturally evil or perhaps are nurtured so they become evil. This goes against the stereotype of children being sweet and innocent and therefore creates fear and will entice viewers to want to watch the film. Finally, behind the child again there will be the black silhouette of the murderer holding a knife to raise enigmas and terror and the background will be grey because it’s a dull, eerie colour which could imply the murderer has no sensitive feelings towards his victims and sets the eerie theme for the film. </li></ul>
  4. 4. Narrative elements included in the trailer <ul><li>In our trailer we want the plot of our story to come across but then at the same time not give everything away. The focus of our trailer will be on the protagonist who is the murderer and how he follows instructions from the voice in is head, named Jack. </li></ul><ul><li>At the start of the trailer we will start by filming a little boy sitting in the corner, banging a mask on the floor. This is going to be our main protagonist when he is younger, as by showing him at this stage it will represent that he is isolated and slightly deluded. </li></ul>
  5. 5. <ul><li>Next we will show the murderer as he is older, and we will follow some of his victims and lead up to the point where he goes into his kill. We are going to have at least three victims shown in the trailer and include conations of them being killed. With a trailer it’s easier to have clips or shots of the victim without necessarily showing their murder in detail. </li></ul><ul><li>We have decided that we will lead up to the murders nearing the end of the trailer so this way it will create more suspense. Therefore we will follow each of the victims and then have an abrupt stop and screen-wipe, where afterwards each victim will get killed. </li></ul><ul><li>At the end of the trailer we want to reveal that there are in fact two murderers. </li></ul><ul><li>Throughout the trailer we want to give the impression that the leading character is deluded and talking to an imaginary voice in his head who he names Jack. However we are later going to reveal that Jack appears to be a real person, who helps him in his murders. Closing off the trailer with this point it creates suspense and raises a lot of enigmas. </li></ul>
  6. 6. Aim of the Trailer <ul><li>The trailer is a prime advertisement in promoting the film. We want to captivate the audience with sound effects, characters and action that would make the audience want to go and see it. Our best selected shots can be put together in a disjointed order to create a fast paced sequence. The overall mood that we want to create is curiosity and eeriness. Instead of using a gore element of explicit murders, we aim to create a disturbing impression upon the audience. </li></ul>
  7. 7. Possible film titles <ul><li>As a group we decided we would like to use a rhetorical question as the title of our film, as this could cause more people to watch it. </li></ul><ul><li>These were some of our ideas: </li></ul><ul><li>Who’s Jack? </li></ul><ul><li>Where’s Jack? </li></ul><ul><li>Why Jack? </li></ul>
  8. 8. Non-digetic material in the trailer <ul><li>Titles </li></ul><ul><li>No titles until the end of the trailer. This will cause the trailer to be a series of the best images from the film in relation to the genre leading to a quick ending. Only then shall the title of the film appear followed by a quick ‘Coming Soon’ and possibly an indication of when. </li></ul>
  9. 9. <ul><li>Music </li></ul><ul><li>The music at the beginning, when we see him as a child, could be a child’s song or nursery rhyme. When he is older, the music could change to something faster paced as it reveals the horror of what he is like in the present day yet possibly include clips of the first song and it could revert back to the song/rhyme at the end as the titles appear. Also at the end when we see the silhouette the music could stop for a moment with a bang and there could be a short pause before the end music for the titles start. </li></ul>
  10. 10. Genre of the film <ul><li>The genre of the film is horror. Horrors are often designed to invoke fear and terror within the viewer causing their worst fears to come to the surface. They can captivate and entertain in a thrilling experience and often end in some sort of shocking finale. Common themes in horror can be death, the supernatural or mental illness. Possible fears they can focus on can be the viewer’s own vulnerability and/or alienation of others, death, the unknown or nightmares to name a few. There is often a good versus evil theme where the good person is established and is the one which survives to the end of the film and the bad guy is the one that’s killing everyone else who often has some sort of trademark that makes him stand out from other killers. It often ends in the good person surviving to the end of the film and/or defeating the bad guy. However sometimes there is a twist right at the end where you think the bad guy is dead but then something happens to make him think otherwise thus giving room for a sequel (eg. Friday the 13th, Halloween and Nightmare on Elm Street franchises). Sub-genres can be the gothic horror which can involve creatures taken from literature or folklore (eg. Dracula or the Wolf-man), psychological/horror of the personality in which the object of horror is normal by appearance and only slowly begins to reveal their true nature as the film progresses, leading up to a chilling climax (eg. Psycho), the horror of Armageddon which portrays the end of the world as we know it in some way (eg. Invasion of the Body Snatchers), the horror of the demonic where the antagonist is a supernatural, very often the devil (eg. The Omen or Rosemary’s Baby) and the slasher where the villain uses extreme violence to dispose of his victims and is often recognised by some sort of trademark way of killing or item of clothing (eg. Freddy Kruger’s clawed glove) and often has some sort of twisted back story that explains why they do what they do. The planned subgenre for the film will be slasher. </li></ul>
  11. 11. Style of a trailer <ul><li>Location </li></ul><ul><li>At the beginning of the trailer we plan to film a little boy in the corner of a dark room, this will give the effect that he is a lonely child that may have problems as he will be sat drawing a picture for Jack. It will help to tell the audience who the murderer is later in the trailer. </li></ul><ul><li>We plan to film part of our trailer in a train station for one of the deaths, we hope that we are able to film it at reading as it will give the affect that it’s a busy urban station. Reading station would also be a good place to film our trailer as we will be able to use a variety of camera shots which will create a eerie affect to the audience while watching the trailer. </li></ul><ul><li>For the death of the dog walker we will possibly film the section in a quiet fields as we wouldn’t want to do it in woods or anything as it’s so common for a horror. </li></ul><ul><li>At the moment we are unsure on the 3rd location of the trailer for the 3rd group of people. </li></ul>
  12. 12. <ul><li>Props </li></ul><ul><li>A drawing- at the beginning there will be the little boy sat drawing a picture for his friend Jack, this will give the audience the impression that jack is real, which then in the trailer we hope to make it seem that jack’s in his head until the end of the trailer when jack is a real person. </li></ul><ul><li>A mask- We will have the little boy at the beginning hitting the mask on the floor or against something which will give the impression someone is taking over, as later on in the trailer the murderer will be wearing the mask, this will give the film more a freaky view as you are unaware what the murderer looks like as his identity will be hidden. </li></ul>
  13. 13. <ul><li>Costume </li></ul><ul><li>Murderer </li></ul><ul><li>little boy- Jeans and a T-shirt to create the impression is just a normal young, innocent child. </li></ul><ul><li>Man- All black clothing to help hide the identity of the murderer. </li></ul><ul><li>Group of friends- Jeans and tops. They will all be in normal clothes to show that it’s just a group of normal boys. </li></ul><ul><li>Dog Walker- Raincoat and wellies. As these are normal clothes for a dog walker we will just use them to show that it’s a normal day out walking the dog. </li></ul>
  14. 14. Logistics of filming <ul><li>Travel </li></ul><ul><li>We will mainly use the train to get to the locations of the trailer, however if we are able to walk then we will walk. </li></ul>
  15. 15. Actors <ul><li>Murderer </li></ul><ul><li>Alfie Seymour – (the young murderer.) We have chosen him as we are able to film him easily as it is Sophie’s brother, also as he is young it will give it a sinister affect to the beginning of the trailer that turns bad. </li></ul><ul><li>For the older murderer, were not sure who we are going to use but we hope to get a group members dad to do it, as this will give the impression on a man being the murderer but you cant see his face. </li></ul>
  16. 16. <ul><li>Victims </li></ul><ul><li>Jamie Thompson and friends. (group of boys) we have chosen to use these boys to be a group of victims as the murderer could treat the group of boys how he was treated when he was this age, this will hopefully give the impression of how the murderer was treated how he grew up, without showing it as it will get boring for the audience. </li></ul>
  17. 17. <ul><li>Dog Walker </li></ul><ul><li>For the dog walker we could just use a group member or a friend as you wont actually see the person themselves, and we can just use a dog of some one in the group or if the person that does it would prefer to use their dog they could use that. We’ve chosen to have a dog walker as it is a victim that would be in a quiet field or something, it would be the perfect place for a murder to happen. </li></ul>
  18. 18. <ul><li>Extras </li></ul><ul><li>For our extras to make a place seem more busy we are going to use some friends that don’t mind being in the trailer. </li></ul>