1. It is a form of communication that tries to increase the
consumption of a product or service.
Advertising differs from two other activities also aimed at
influencing people's opinion: Public relations and propaganda.
Brand awareness is one of the main ways in which advertising
can stimulate demand for a specific type of product and even
identify that product as its own name.
There is self-regulation, by the same industry, which is responsible
for establishing certain fundamental standards for the healthy
practice of commercial communication.
