Lunch & Learn Webinar: How to Use Design Thinking to Create an Innovation Company Culture


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People-OnTheGo makes the workplace more productive, results-driven, and satisfying. Join us for our FREE Lunch & Learn Webinars, the first Thursday of each month:

Need to find innovative solutions for your everyday challenges, or develop new opportunities that really meet the needs of your users and customers? Want to create and nurture an innovative culture in your group or in your organization?

More than ever before, innovation is necessary in every aspect of business. That is the key sentiment shared by CEOs from all major companies and organizations.

Accelerated by the spectacular rise of Apple and IDEO, Design Thinking has emerged as one of the key approaches better suited for dealing with the increasing pressures for innovation faced by so many firms and their managers than business’ traditional analytic methods. Design Thinking is a human-centered, prototype-driven process for innovation that can be applied to products, services, experiences, and business models.

The webinar will give participants a glimpse into design thinking and offer this methodology as a unique approach that will enhance their ability to drive innovation across their teams and organization.

Key takeaways:
-An overview of Design Thinking as an innovation strategy
-Examples that demonstrate the power of human-centered innovation
-Eight concrete steps that participants can implement to improve innovation in their work
-Recommended resources and events

About the presenters:
Reinhold Steinbeck is a design innovation consultant, educator and researcher impacting the business, education, public and social enterprise sectors via design thinking. He has worked in Silicon Valley in leading positions in the field of technology, education, and design for over 20 years, including the Stanford Center for Innovations in Learning and the Advanced Technology Group at Apple Computer. Most recently, Reinhold was a Visiting Professor at the University of São Paulo where he started and directed the Laboratório de Design, Inovação e Criatividade (d-USPLeste). Reinhold is Co-Founder and Partner of IntoActions, a Design Innovation Consultancy.

Edgard Stuber is an innovation specialist. He has over 30 years of experience working as senior executive in the areas of research and development, marketing, sales, strategic planning and innovation with multinational companies in the automotive parts industry and machinery sector. He is an Adjunct Professor at the Universidade do Vale do Rio dos Sinos (Unisinos) in Porto Alegre, Brazil, and frequently lectures on innovation and design thinking. He is trained as an engineer and holds an MBA as well as a Master in Design. Edgard is Co-Founder and Partner of IntoActions, a Design Innovation Consultancy.

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Lunch & Learn Webinar: How to Use Design Thinking to Create an Innovation Company Culture

  1. 1. Smile, you’re on the air! The Lunch & Learn webinar will start shortly. Copyright © 2014 People-OnTheGo
  2. 2. Lunch & Learn Webinar Series Today’s session: “How to Use Design Thinking to Create an Innovation Company Culture” Visit us on the first Thursday of each month at 12:00 noon Pacific Time. Speakers: Reinhold Steinbeck Co-Founder, Partner IntoActions Edgard Stuber Co-Founder, Partner IntoActions Moderated by: Melissa Sweat Online Community Manager People-OnTheGo Twitter #lunchwebinar | Follow us @pierrekhawand Copyright © 2014 People-OnTheGo
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  7. 7. Become an active member of the Accomplishing More With Less Community   The Less-Is-More Blog:   “Accomplishing More With Less” group on Facebook   “Accomplishing More With Less” group on LinkedIn   Follow on Twitter: @pierrekhawand Copyright © 2014 People-OnTheGo September 24, 2008 © 2008 People-OnTheGo | All Rights Reserved 7
  8. 8. How to Use Design Thinking to Create an Innovation Company Culture Reinhold Steinbeck Co-Founder, Partner IntoActions Edgard Stuber Co-Founder, Partner IntoActions Twitter #lunchwebinar | Follow us @pierrekhawand Copyright © 2014 People-OnTheGo
  9. 9. Tackling Everyday Challenges and Creating an Innovation Culture for Your Company using Design Thinking Reinhold Steinbeck | Edgard Stuber !
  10. 10. Innovative technology …
  11. 11. Lots of strangers … Intense smells … Scary technology …
  12. 12. GE Healthcare Adventure Series !
  13. 13. GE Healthcare Adventure Series !
  14. 14. GE Healthcare Adventure Series !
  15. 15. GE Healthcare Adventure Series !
  16. 16. US Federal Government Innovation Lab @ U.S. Office of Personnel Management
  17. 17. Local Government Los Angeles - USA “For us, it makes sense to use design thinking when we have a problem where human emotions are at play.” Phill Ansell, Assistant Director at Los Angeles County Department of Public Social Services
  18. 18. State Government Santa Catarina - Brazil New State-wide Network of 11 Innovation Centers
  19. 19. Foundations Designing for Impact is for the first time a Strategic Initiative at the Clinton Global Initiative.
  20. 20. International Fóruns e Forums Fundações “Design thinking starts with divergence, the deliberate attempt to expand the range of options rather than narrow them.” Tim Brown, CEO IDEO
  21. 21. Education “We need to make creative confidence a requirement at Stanford, just like a foreign language.” John Hennessy, President, Stanford University
  22. 22. Companies “Design Thinking Programs are absolutely necessary if the U.S. wants to maintain its position in innovation.” Hasso Plattner, Founder and Chairman of the Supervisory Board, SAP
  23. 23. Innovation & Creativity Idea + Action = Creativity Innovation = Idea + Action + Result Invention (Patents)
  24. 24. d.School at Stanford University
  25. 25. St. Gallen University &! ME 310 Design Innovation, Stanford University
  26. 26. Abstract Problem Definition Ideation Analysis Prototyping Understanding & Observations Synthesis Testing Concrete Adapted from Beckman & Barry, ! ‘Innovation as a Learning Process: Embedding Design Thinking
  27. 27. Key Lessons Learned
  28. 28. 1. Space
  29. 29. Não$cace$para$idéias$sozinho! Space defines desired behaviors, desired learning!
  30. 30. 2. Trust the Process!
  31. 31. All Design is Re-Design!
  32. 32. 3. Collaboration
  33. 33. Design and Innovation is ultimately social in nature!
  34. 34. 4. Make your ideas tangible.
  35. 35. Communicate in tangible ways!
  36. 36. Tool Shop @ FaceBook
  37. 37. 8 Rules on how you can start building your own innovation ecosystem … today!
  38. 38. Rule #1 Be inspired, and inspire others!
  39. 39. Rule #2 Focus on People!
  40. 40. Rule #3 Foster Creativity!
  41. 41. Rule #4 Build a culture of trust!
  42. 42. Rule #5 Prototype! And then prototype again!
  43. 43. Rule #6 Nurture diversity!
  44. 44. Rule #7 Reflect on the process!
  45. 45. Rule #8 Turn ideas into Actions!
  46. 46. Stanford University - (comprehensive reading list … and much more) The Design of Business: Why Design Thinking is the Next Competitive Advantage (Roger Martin) Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions (Bella Martin & Bruce Hanington) Cooper-Hewitt, National Design Museum; http:// (Exercises & Curriculums) Reinhold Steinbeck | Edgard Stuber
  47. 47. REMINDERS Copyright © 2014 People-OnTheGo
  48. 48. Join the Accomplishing More With Less Community   The Less-Is-More Blog   “Accomplishing More With Less” group on Facebook   “Accomplishing More with Less” group on LinkedIn   Follow on Twitter: @pierrekhawand Copyright © 2014 People-OnTheGo September 24, 2008 © 2008 People-OnTheGo | All Rights Reserved 10
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  50. 50. Upcoming Workshops on today’s topic •  Microsoft Visio Techniques—Beginner - Feb. 11 •  Microsoft Visio Techniques—Intermediate - March 6 •  Effective Meetings - April 16 •  Creativity & Innovation - April 18 … And many more courses online. Copyright © 2014 People-OnTheGo
  51. 51. You’re on the air! Twitter #lunchwebinar | Follow us @pierrekhawand Copyright © 2014 People-OnTheGo
  52. 52. Your feedback is greatly appreciated. Copyright © 2014 People-OnTheGo