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A startup's goal is to learn how to
build a sustainable business.
Learning can be scientifically
validated by running experiments
to test each element.
ENTREPRENEURS ARE EVERYWHERE
the 5 LEAN STARTUP
the 5 LEAN STARTUP
PRINCIPLES
ENTREPRENEURSHIP IS MANAAGEMENT
INNOVATION ACCOUNTING
BUILD, MEASURE, LEARN
To improve entrepreneurial outcomes,
startups must measure progress, set
milestones & prioritize work. This
requires a new, specific kind of
accounting.
A startup is not just a product, it
is an institution. It requires
management, a new kind of
management specifically geared
to its context.
VALIDATED LEARNING
You don't have to work in a
garage to be in a startup.
discover insights at BIZALCHEMY.CO
Startups must build an MVP,
measure customers' responses &
learn to pivot or persevere in a
continual feedback loop.
By Eric Reis

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The 5 Principles of the Lean Startup by Eric Reis

  • 1. A startup's goal is to learn how to build a sustainable business. Learning can be scientifically validated by running experiments to test each element. ENTREPRENEURS ARE EVERYWHERE the 5 LEAN STARTUP the 5 LEAN STARTUP PRINCIPLES ENTREPRENEURSHIP IS MANAAGEMENT INNOVATION ACCOUNTING BUILD, MEASURE, LEARN To improve entrepreneurial outcomes, startups must measure progress, set milestones & prioritize work. This requires a new, specific kind of accounting. A startup is not just a product, it is an institution. It requires management, a new kind of management specifically geared to its context. VALIDATED LEARNING You don't have to work in a garage to be in a startup. discover insights at BIZALCHEMY.CO Startups must build an MVP, measure customers' responses & learn to pivot or persevere in a continual feedback loop. By Eric Reis