1. Spire Strategy
What is it we do?
With20 years’experiencecreatingtechnology,starting successful,small,innovative companiesand
navigatingall the usual accomplishments andpitfallsof anexcitingcareer;GaryAllen,founder,starteda
companythat quite simplywantstohelpbusinessleaders“cutthe crap” and prosper,followingSpire’s
guidingprincipleof ‘Successdoesnothave tocome at the expenseof others’.
Gary Allenbelievesthattakingaverydirectand professional approachwill getyou everywhere you
needtobe. Successcomesfrom collaboration,transparencyandthe willingnesstoputperformance at
the forefrontof all businessdecisions.
While thissoundsverylofty –howdo we getprofessionalsof differingexperience levelsand
personalitiesgetbehindthisguidingprinciple?Byestablishingwhatsuccesslooksliketogether.
Why are we doing it?
The current generationsof seniorexecutivehave beentaughtbygreat businessmen,howevermostof
the precedinggenerationswere difficultmanagers. Iaskwhywe can’t be great at both.The answeris
not difficulttounderstand,implementingitisthe challenge.
1) Testand learn
a. Testeveryideainsome way. Use yourexperience todefinethe test,butalwaystest!
b. Identifywhatyouneedtolearnfromthe test(evenif youthinkyoudon’tknow).
c. Keepyourtesting(aswell as the learning) veryfast.
2) Be steadfastinexpectingexcellence fromeveryone(includingyourself)
a. Personalityinfluenceseverythingsodon’tshyawayfromit.Define it!
b. Corporate culture andcorporate personalityare the same,somake themthe same.
c. Excellence isthe onlystandardneeded.
d. Thisapproach allowsyoutochange direction,judge yourstaff’sperformance andeven
identifyfailurewithyourstaff standingrightbeside you.
3) Be a human.Seniorexecutivesare fallibleandthe oldideaof neveradmityouare wrong no
longerholdstrue.
Who are we going to do it for?
While we believe thatourapproachwill workinanyvertical market;Spire primarilyworkswithagencies
indigital andnewmedia. Ourmanagementapproachenablesustobringefficientandpredictable
projectmanagementwhile ourexperience inMarketingStrategy,DataAnalysisandMarketing
Performance BusinessModeling ensurewe providequantifiableresultsforeveryprojectwe workon.
We will notengage withaclientif we cannottell themhow tomeasure our work.

2. What is the outcome of what we do?
Quite simply,asuccessful testandlearnprocessproducesmeasurableresults,confidence in
investmentsandrepeatableROI. Unlike manyconsultantsandconsultingcompanies,Spire createsmore
workas we go. We engage.We produce.We ensure thatthe processisrepeatable afterwe leave.Our
keyfocus is to solve ourclients’challengetoday…theywillcall usagaintomorrow.