Louise Downe@LouiseDowne      Louise.Downe@tate.org.uk                            @LouiseDowne
Web-based        Exhibition   Interactive        Gamesexhibition guides   guide apps   experiences                        ...
iOS?   Android?      SMS?        Web app?                  @LouiseDowne
Galleryassistant?   Magazine?   Wall texts?   Mobile?   Signage?     Web?    Film?   Audio guides?                        ...
• What is your goal?• What do your users need  in order to achieve this?                        @LouiseDowne
• What is your goal? We want to make mobile tours more accessible We want to make art more accessible                     ...
51% 49% Can’t                              Won’t• Didn’t know the guide existed    • Didn’t want their opinion to be influ...
11% 89% Can’t                                 Won’t• Didn’t know the guide existed    • Didn’t know the guide existed• Did...
• What do your users need  in order to achieve this?    Studying your users    can tell you:•   What your service needs to...
£££Take an educated guess, release, learn, re-release, learn, re-release, learn, re-release...£Do some user-research, rele...
£££Take an educated guess, release, learn, re-release, learn, re-release, learn, re-release...                            ...
Contextual & non-contextual interviewsWhat you can achieve from the project               “What is the problem?”          ...
CCTV stalking, shadowing & customer journey mapsHow the service needs to improve/differfrom what you already do           ...
Making the most of data with user personasWhat platform should your service bedelivered on                “Who are you?”  ...
Co-designHow will your service work               “Any ideas?”                   Project stakeholders                   Us...
Service Design          User ExperienceMuseum                                     Users         Art          Art          ...
@LouiseDowne
Upcoming SlideShare
Loading in …5
×

Louise Downe Museums and Mobile 2011

2,275 views

Published on

Published in: Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,275
On SlideShare
0
From Embeds
0
Number of Embeds
45
Actions
Shares
0
Downloads
31
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Louise Downe Museums and Mobile 2011

  1. Louise Downe@LouiseDowne Louise.Downe@tate.org.uk @LouiseDowne
  2. Web-based Exhibition Interactive Gamesexhibition guides guide apps experiences @LouiseDowne
  3. iOS? Android? SMS? Web app? @LouiseDowne
  4. Galleryassistant? Magazine? Wall texts? Mobile? Signage? Web? Film? Audio guides? @LouiseDowne
  5. • What is your goal?• What do your users need in order to achieve this? @LouiseDowne
  6. • What is your goal? We want to make mobile tours more accessible We want to make art more accessible @LouiseDowne
  7. 51% 49% Can’t Won’t• Didn’t know the guide existed • Didn’t want their opinion to be influenced• Didn’t have internet access on • Didn’t have time their mobile • Felt uncomfortable about using a mobile• Didn’t know it was free phone inside a museum• Didn’t know how to connect to • Didn’t know they were allowed to use their the wireless network mobile at Tate • Thought that it would be too tiring... @LouiseDowne
  8. 11% 89% Can’t Won’t• Didn’t know the guide existed • Didn’t know the guide existed• Didn’t have internet access on • Didn’t want their opinion to be influenced their mobile • Didn’t have time• Didn’t know it was free • Felt uncomfortable about using a mobile• Didn’t know how to connect to phone inside a museum the wireless network • Didn’t know they were allowed to use their mobile at Tate • Thought that it would be too tiring... @LouiseDowne
  9. • What do your users need in order to achieve this? Studying your users can tell you:• What your service needs to do• How your service will work• How your service needs to improve/differ from what you already do• What platform should deliver your service• How your service should be marketed @LouiseDowne
  10. £££Take an educated guess, release, learn, re-release, learn, re-release, learn, re-release...£Do some user-research, release, learn, re-release @LouiseDowne
  11. £££Take an educated guess, release, learn, re-release, learn, re-release, learn, re-release... • Use Flurry www.flurry.com • appFigures www.appfigures.com • Google Analytics www.google.com/analytics • Focus groups @LouiseDowne
  12. Contextual & non-contextual interviewsWhat you can achieve from the project “What is the problem?” Users in your museum Users outside your museum @LouiseDowne
  13. CCTV stalking, shadowing & customer journey mapsHow the service needs to improve/differfrom what you already do “Why are you having this problem?” @LouiseDowne
  14. Making the most of data with user personasWhat platform should your service bedelivered on “Who are you?” Current users Non-users @LouiseDowne
  15. Co-designHow will your service work “Any ideas?” Project stakeholders Users inside your museum @LouiseDowne
  16. Service Design User ExperienceMuseum Users Art Art Wizz! Art Bang! Crash! @LouiseDowne
  17. @LouiseDowne

×