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A CPD workshop for university librarians at the Boole Library, University College Cork given by Imogen Bertin 30th May 2011. Shared under Creative Commons sharealike licensing.

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  1. 1. Social  media:  fad  or  future?  You could have booked online for this using – free!Scan attendee tickets on an iphone. Connect to facebook event. Printnamebadges etc.
  2. 2. …  and  sent  info  to  your  PC  and  phone   I’ve deliberately set this late to 9.15. We’ll see if my phone reminds me then… Google already emailed me at 5 am to remind me of this session. One click is all it took….
  3. 3. What’s  your  opinion  on  this  quote?  •  “the  current  genera<on  of  students  are  digitally   confident  -­‐  theyll  have  a  go  -­‐  but  not  digitally   competent”  •  Are  you  yourself  digitally  confident  –  or  competent?   Anybody not seen this rather lovely 2 minute Youtube on medieval technical support? v=0Cd7Bsp3dDoIs  social  media  any  different  to  eg  laser  discs,  the  AV   wave?  Maybe  we  can  just  wait  for  it  go  away?  
  4. 4. Doing  social  media  so  it  maMers   •  “When  a  library  involves  itself   in  social  media,  it  first  and   foremost  has  to  understand   that  it’s  going  to  be  expected   to  interact.  To  do  otherwise  is   to  fail.  […]  By  failing  to   par<cipate  in  conversa<ons   and  rela<onships,  the  library  is   essen<ally  declaring  that  it  will  Review: “Her successful use of social simply  maintain  its  tradi<onal  media in a campaign to prevent a fiftypercent funding cut for Ohio public role  as    a  depository  of  libraries gives her unique credibility knowledge.”  when talking about how to use socialmedia effectively."
  5. 5. So  hands  up….  •  Who  uses  facebook?  •  Who  uses  twiMer?  •  Who  uses  YouTube?  •  Who  uses  LinkedIn?  •  Who  uses  Flickr?  •  Do  you  feel  you  are  digitally  confident?  •  Do  you  feel  you  are  digitally  competent?  If  so  please  put  your   hand  on  your  heart…  •  Please  feel  free  to  facebook  or  google  your  way  through  this   session  and  to  interrupt  with  ques<ons  whenever  you  have   them….  
  6. 6. Two  hours  =  not  enough  •  You’ll  be  emailed  a  link  to  dropbox,  a  shared   If you use dropbox on the folder  in  the  “cloud”  storing  slides  and  links   UCC network you•  Send  ques<ons  by  email  or  text  and  I  will   must turn off lansync or gladly  answer  you  directly  i.ber<  or   Network 087  2655261   Operations will do this to me:•  TwiMer  users:  ask  a  ques<on  or  make  a   comments  with  the  hashtag  #boolesocmed  •  I  will  happily  create  liMle  “how-­‐to”  videos   using  Jing  (like  Cap<vate  but  free  and  faster,     for  <5  min  videos),  and  upload  them  to   Youtube  for  you  if  I  know  what  it  is  you  are   trying  to  achieve   How to turn it off:•  So…  don’t  feel  you  need  to  write  a  lot  of   http:// notes.  Ask  ques<ons,  create  knowledge   watch? together  and  have  fun!   v=ykUUV8e_w1k
  7. 7. What  we’re  covering  • What  is  social  media  and  why  bother?  • Facebook  • Smartphones  and  geoloca<on  • TwiMer  • Social  bookmarking  • Some  of  the  pijalls  • Give  me  5-­‐10  mins  speed-­‐read  to  tell  you  why   I  think  you  need  to  know  this,  then  it’s  hands   on,  slow  down,  have  a  go…    
  8. 8. What  is  social  media?  •  "a  group  of  Internet-­‐based  applica<ons  that  build  on  the   ideological  and  technological  founda<ons  of  Web  2.0,  which   allows  the  crea<on  and  exchange  of  user-­‐generated  content.”     Kaplan,  Andreas  M.;  Michael  Haenlein  (2010).  "Users  of  the   world,  unite!  The  challenges  and  opportuni<es  of  Social   Media".  Business  Horizons  53  (1):  59–68.  doi:10.1016/ j.bushor.2009.09.003.  ISSN  0007-­‐6813.  hMp://<cle/ B6W45-­‐4XFF2S0-­‐1/2/600db1bd6e0c9903c744aaf34b0b12e1.   Retrieved  2010-­‐09-­‐15.  •  Examples:  collabora<ve  projects,  blogs,  content  communi<es,   social  networking  sites,  virtual  game  worlds,  and  virtual  social   worlds.    
  9. 9. Rolled  into  one:  video  from  KSU  • hMp:// v=dGCJ46vyR9o  “A  vision  of  students  today”  –   crowdsourced  by  ethnography  students  
  10. 10. So:  what  now  that  "stuff”  is  all  on  the  Internet?    •  From  Eli  Neiberger  of  Ann  Arbor  District     Library    “ulotrichous”  on  YouTube  •  Libraries  are  invested  in  “the  value  of  the     local  copy”  but  now  you  can  download     anything  anywhere,  the  circula<ng  collec<on  is  outmoded…  •  Shortly,  a  library  user  will  be  as  likely  to  search  for  informa<on   on  a  mobile  phone,  tablet  or  handheld  gaming  device,  as  on  a   fixed  PC  or  in  the  physical  library.  •  And  now  everyone’s  a  publisher  –  so  libraries  can  be  a   plajorm  and    help  with  produc<on  tools,  event  venues,   repositories  •  What  now?  Teach  digital/  informa<on  literacy/ci<zenship?   Crea<vity/learning  how  to  learn/Collabora<on/teamwork?    •  Imogen  thinks:  whatever  transpires,  this  needs  community   and  rela<onships  to  engage  users…  thus  back  to  social  media…  
  11. 11. Student  views  on  technology  (US  data)
  12. 12. The  ballpark  figures  (more  stats  porn)  •  85%  of  students  have  laptops  •  25%  have  smartphones  •  hMp://­‐to-­‐ overtake-­‐feature-­‐phones-­‐in-­‐u-­‐s-­‐by-­‐2011/  •  Users  now  spend  3X  as  much  online  <me  on  facebook  as  with   their  email  •  But  only  about  12%  of  lecturers,  even  in  the  US,  use  facebook   with  their  students.    •  How  many  users  in  Ireland?  hMp://­‐ social-­‐media-­‐sta<s<cs-­‐may-­‐2011/  10%  on  twiMer,  49%  facebook    •  Google  Chrome  laptops:  $20/month  for  replaceable  hardware  to   educa<on  ins<tu<ons  offer  starts  on  June  15th  
  13. 13. Chicago  YouMedia  centres or nearer to home– CIT’s new learning resource centre going up next year…
  14. 14. Michigan  State  Hi-­‐tech  rooms
  15. 15. NYPL  Finding  the  future  game  500  patrons  overnight  –  QR  codes  treasurehunt  for  artefacts,  100   stories  about  how  they  inform  views  of  the  future  -­‐>  1  book  hMp://­‐oVYk  2mins  15    
  16. 16. Social  media  can  be  used  for  HE  •  hMp://­‐as-­‐an-­‐instruc<onal-­‐ technology-­‐tool/  :  comment  from  student  Kristen  Nicole  Carden:  •  “In  my  Bri<sh  Literary  History  course  last  winter  semester,  my  professor  created  a   class  facebook  group  which  we  all  joined.    We’d  finish  our  reading  for  class  and   then  get  online  and  write  a  paragraph  about  what  we’d  read,  focusing  our   comments  on  the  specific  course  aims  that  my  professor  had  created  for  the  class.     We  would  then  go  to  class  where  my  professor  would  note  the  ways  in  which  we’d   covered  the  material  well  and  he’d  teach  anything  we  missed  as  well  as  anything   else  he  wanted  us  to  know.  This  way  of  conduc<ng  class  was  effec<ve  because:  1.  We  were  socially  mo<vated  to  complete  the  reading  and    contribute  to  the  online   discussion.  2.  We  didn’t  spend  class  <me  going  over  that  which  we  already  understood.  3.  We  were  able  to  benefit  from  insights  from  peers  who  generally  don’t  par<cipate   in  class  discussion.  4.  We  all  learned  to  focus  the  vast  amount  of  reading  required  for  such  a  course  to  the   specific  course  aims  of  our  professor.  5.  Through  contribu<ons  from  our  classmates,  we  understood  how  each  dis<nct  text   related  to  the  others  and  to  the  class  focus,  and  so  on.”  
  17. 17. Facebook’s  not  going  away…    • hMp:// facebook-­‐demographics-­‐revisited-­‐2011-­‐ sta<s<cs-­‐2/  -­‐  average  facebook  users:   130 friends on the site Sends 8 friend requests per month Spends an average 15 hours and 33 minutes on Facebook per month Visits the site 40 times per month Spends 23 minutes (23:20 to be precise) on each visit Connected to 80 community pages, groups and events Creates 90 pieces of content each month 200 million people access Facebook via a mobile device each day More than 30 billion pieces of content are shared each day Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users Facebook generates a staggering 770 billion page views per month
  18. 18. There’s  money  out  there  •  The  Gates  Founda<on  has  invested  $2m  in  a  special  Facebook   app  for  educa<on  hMp://­‐founda<on-­‐ invests-­‐in-­‐inigral/    •  May  24  2011  Rupert  Murdoch  describes  educa<on  in  the   Financial  Times    as  the  “last  holdout  from  the  digital   revolu<on”  and  buys  a  company  that  tracks  student  progress.  •  Blackboard  and  other  VLEs  race  to  improve  their  mobile/ smartphone  access.    •  Pearson  and  McGraw-­‐Hill  move  into  e-­‐textbooks…  •  Social  media  plajorms  may  end  up  cheaper  than  Blackboard…  •  And  yet  the  figures  s<ll  show  that  online  courses  have  a  50%   success  rate  compared  to  70-­‐85%  for  face  to  face/blended.    
  19. 19. Facebook  hands-­‐on  •  We  need  the  techies  to  help  the  non-­‐techies  set  up  their   accounts  (but  it’s  not  compulsory!)  •  SKIP  the  op<ons  where  it  asks  you  to  find  friends!  You  can  do   this  yourself  later.  Don’t  let  it  “scrape”  all  your  friends’  email   addresses.  •  You’ll  need  to  log  in  to  the  email  account  you  specified  to   confirm  the  account  •  Once  it’s  all  up  and  ready  you  should  choose  to  use  a  secure   connec<on  by  default  (hMps)  –  I  can  send  around  a  Jing  about   this,  don’t  worry  about  it  now,  but  it’s  on  your  account   se•ngs.  • hMp:// v=OdQhZy1xouI    
  20. 20. Five  important  things  •  Personal  profiles  for  people  (your  own  account)  •  Business  or  community  pages  for  organisa<ons  (eg  Boole   library,  Coca  Cola,  Midleton  <dy  towns  •  Groups  –  for  discussion  –  can  be  closed  or  open  •  Privacy  –  you  can  control  it  to  great  precision.  You  just  have  to   actually  do  that,  don’t  leave  it  at  the  default  se•ngs.  hMp:// www.ny< 2010/01/20/20readwriteweb-­‐the-­‐3-­‐facebook-­‐se•ngs-­‐every-­‐ user-­‐should-­‐c-­‐29287.html?src=me&ref=technology  •  You  need  to  get  good  at  se•ng  up  secure  passwords  and   changing  them.  If  you  can’t  remember  passwords  choose  two   memorable  words,  at  least  one  character  in  upper  case,  and   join  them  with  a  number  and  a  punctua<on  eg   Printer87%paper  
  21. 21. OFFLINE WORLD Ann’s Ann’s Alumni Ex work colleagues ANNAnn’s Ann’sFamily Students
  22. 22. ONLINE WORLD Ann’s Ann’s AlumniEx work colleagues Ann Online Ann’s Ann’s Family Students Plymouth video: http:// watch? v=Ki9kD8ZDuAo&feature =player_embedded
  23. 23. Useful  facebook  stuff  •  Friends,  newsfeed,  messages,  chat  •  You  can  block  people  (Accounts-­‐>Privacy  se•ngs  see  block   lists  at  boMom)  or  you  can  just  choose  not  to  respond  to  their   friend  request.  They  wont  know  that  you  havent...  •  You  can  stop  them  pos<ng  on  your  wall.  •  You  can  hide  their  mul<tudinous  Farmville  posts  •  Dont  friend  people  you  dont  know  unless  you  have  a  mutual   trusted  friend  and  you  need  to  be  in  touch  online.    •  You  do  not  have  to  make  your  personal  data  available  to     students  to  use  Facebook  with  them.      
  24. 24. Privacy  se•ngs  • hMp://www.ny< readwriteweb/2010/01/20/20readwriteweb-­‐ the-­‐3-­‐facebook-­‐se•ngs-­‐every-­‐user-­‐should-­‐ c-­‐29287.html?src=me&ref=technology  • If  you’re  using  facebook  you  should  review   this  ar<cle  in  your  own  <me  and  go  through  all   the  privacy  se•ngs  un<l  you  have  what  you   are  happy  with.  • Finding  friends  without  invading  their  privacy   hMp://  
  25. 25. Everyone  should  please:  •  1.  Make  a  status  update  on  facebook  •  2.  Find  and  “friend”  at  least  one  of  your  colleagues  and/or  me  •  3.  Use  the  chat  facility  with  the  person  that  you’ve  friended  •  That  should  wreck  the  network  speed!   2 1 3
  26. 26. Pages  –  for  organisa<ons  •  Useful  for  announcements  –  once  someone  “likes”  your  page,   your  status  updates  appear  in  their  news  feed.  •  What  sort  of  things  could  the  library  put  on  its  Facebook  page   to  increase  its  172  likes?(you  might  “like”  the  page  if  you   havent  already?)  hMps:// University-­‐College-­‐Cork-­‐Library  •  Good  example:  search  Manchester  Library  on  facebook   hMps://    •  Once  you  have  a  page  with  likes,  you  can  use  facebook   insights  to  find  out  about  your  fans,  and  what  sort  of  posts   they  like  {ballindenisk  example}  
  27. 27. Lists  –  fine  control  of  your  friends  •  It’s  possible  to  use  lists  to  friend  the  students  but  put  them  on   to  a  list  that  doesnt  have  access  to  your  personal  data.  hMp://­‐why-­‐and-­‐how-­‐of-­‐using-­‐ facebook-­‐for-­‐educators-­‐no-­‐need-­‐to-­‐be-­‐friends-­‐at-­‐all/  •  The  down  side  is  it  takes  <me,  so  few  people  are  organised   enough  to  use  lists.    •  But  lists  are  great  for  controlling  people  with  behavioral   issues.  Here’s  a  Jing  about  how  to  set  up  limited  profiles  for  a   person  so  they  can’t  spam/troll  your  page:  hMp://<n/folders/Jing/ media/edff3e90-­‐b8be-­‐4edc-­‐87d5-­‐ff4b7babe6b3    •  You  can  create  posts  that  only  go  to  a  par<cular  list.  This   works  well  for  announcements,  events  etc.  
  28. 28. Closed  groups  •  Example:  UCC  New  Media  (  just  ask  to  join  this  group)  •  Send  someone  email  with  an  invita<on  to  a  group.  They  click   to  request  membership,  you  approve  them.  No  friending   required  -­‐  good  op<on  for  academic  discussion/peer  support   use  
  29. 29. You’ve  built  it  –  will  they  come?  •  When  you  post  include  a  call  to  ac<on  or  ques<on  •  Keep  it  short  (80  chars!)  •  Post  once  every  2-­‐3  days  but  do  it  regularly  •  Avoid  URL  shorteners  although  these  allow  you  to  track  whos   clicking  because  they  mask  the  des<na<on  and  make  people   suspicious  •  Post  early  in  the  mornings  (you  can  schedule  it  beforehand   using  eg  Hootsuite)  •  Post  on  Thursdays  and  Fridays  not  Saturdays.  •  Images  >  Video  >  text  only.  Short  sound  files  (audioboo)  can   be  good  too.  •  Keep  it  in  the  news  feed  -­‐  no  need  for  fancy  apps  –  80%  of   responses  to  posts  are  direct  from  the  newsfeed.  
  30. 30. Quick  anonymous  poll:    should  facebook  be  banned  in  UCC?  • hMp://  Please  go  to  this  URL  and  fill  in  the  survey  
  31. 31. 25%  of  students  have  smartphones  •  The  phones  read  barcodes:  hMp:// v=Q6w-­‐ktXcVvY      •  They  have  GPS,  compasses  and  accelerometers  –  they  know  where   they  are  hMp:// v=FZC8kKVeSbg&feature=related  •  [Did  you  know  UCC  has  an  interac<ve  panorama  map?  hMp://  and  is  planning  RFID  tagged  routes  for   disabled  students?]      •  Lots  of  library  examples  of  apps  here:  hMp:// index.php?<tle=Library_Success%3A_A_Best_Prac<ces_Wiki  •  Now  you  can  add  GIS  layers  to  smartphone  applica<ons  and  make   the  real  world  "clickable"?  How  about  this  augmented  reality  app   next  <me  youre  looking  for  a  tube  sta<on  in  London?  hMp://­‐jrsSxs&feature=related  
  32. 32. How  can  libraries  use  smartphones/tablets?  •  Create  treasure  hunts  to  teach  procedures/induc<on  where  users   snap  QR  [But  don’t  go  mad  on  QR  –  it’s  about  to  be  made   obsolete  by  your  phone  being  able  to  iden<fy  real  world  objects   such  as  coke  cans  and  faces  –  Google  Mobilistar/Layar  ]    •  iPads  for  virtual  reference  event:  hMps:// event.php?eid=176772352378607      •  Check  out  this  wiki  hMp://<tle=M-­‐ Libraries    •  Making  OPAC  etc  available  on  mobile  is  not  trivial:  “Although   greater  numbers  of  students  were  carrying  Smartphones,  usage   of  the  mobile  interface  grew  very  slowly  during  the  year.   Anecdotal  reports  indicated  users  faced  challenges  with  the   authen<ca<on,  linking  and  hos<ng  systems…  Unfortunately  many   of  these  systems  are  not  mobile  friendly  and  some  require   significant  work.”  A  bad  app  is  worse  than  no  app!  
  33. 33. Discussion  •  5  mins:  discuss  with  the  person  next  to  you  something  that   could  be  done  with  handheld  technology  or  social  media  that   would  make  your  own  working  life  easier  •  It  might  be  something  really  straighjorward  like  Google   calendar  reminders  that  automa<cally  bleep  your  phone   when  you  aren’t  at  your  computer.  •  From  induc<on  to  fines,  how  could  you  reduce  drudgery  and   increase  crea<vity  in  your  work  by  ge•ng  all  this  technology   to  work  for  you?    •  Write  down  any  ideas  and  then  we’ll  shout  out  the  various   ideas  a…erwards  and  see  which  ones  get  your  votes…  •  Previously  suggested:  boilerpla<ng  sec<ons  of  presenta<ons   using  insert-­‐hyperlink,  mul<media  training  materials  on   prin<ng  for  students,  and  on  third  party  copyright  issues  
  34. 34. TwiMer  Go to and sign up if you haven’t alreadyWhat do you know about twitter?
  35. 35. TwiMer  1  •  TwiMer  is  informa<on  networking  /microblogging  where  you   send  and  receive  ‘tweets’  •  Tweets  are  only  140  characters  in  length  like  SMS  messages  •  You  can  just  follow…  and  get  info  on  what’s  happening  from   your  favourite  Tweeters  such  as  Stephen  Fry  or  Lady  Gaga.   Lots  of  people  just  listen  out,  and  don’t  post  any  tweets  •  Record  a  tweet  (<140  chars)  and  give  your  twiMer  name  to   your  neighbour(s)  so  they  can  “follow”  you  and  see  your   tweet.  •  Search  for  someone  you  are  interested  in  and  follow  them.  
  36. 36. TwiMer  2    •  Hashtags  are  a  way  of  tagging  a  tweet  so  that  a  conversa<on   can  be  tracked  -­‐  our  hashtag  for  class  tweets  is    #boolesocmed   –  you  don’t  have  to  register,  just  use  it…  enter  it  in  the  search   box  and  you’ll  see  all  tweets  that  have  used  it  •  Create  another  tweet  including  this  #boolesocmed  hashtag   followed  by  your  new  technology  use  idea.  Search  again.  See?   Or  try  searching  #obamavisit    •  Other  useful  func<ons     –  Searching  for  people  –  you  can  use  their  email  address   –  RT  (retwee<ng)  repeats  a  message  you  like  to  all  your  followers     –  @twiMername  to  “men<on”  someone  they  can  see  you  were   talking  about  them     –  direct  messages  (ie  not  public)  d  imogenber<n  something   scandalous…   –  Following  back  is  polite  –  but  beware  spammers    
  37. 37. More  clever  stuff  with  twiMer  •  hMp://  -­‐  archiving  •  Customer  service  eg  @O2CareIRL  @Blacknight  •  The  failwhale…  anyone  know  what  this  is?  •  On  Monday  evenings  people  involved  in  teaching  and   learning  in  Ireland  at  all  levels  contributed  to   #edcha<e  so  you  can  try  following  that  hashtag  tonight   to  get  an  idea  if  you  like.  •  Lots  of  people  follow  twiMer  feeds  related  to  current   affairs  programs  like  prime<me  while  watching  telly  -­‐   this  is  known  as  the  "second  screen"  phenomenon.  •  hMp://­‐13-­‐twiMer-­‐ worst-­‐prac<ces-­‐for-­‐rookies-­‐and-­‐others-­‐to-­‐avoid.html    
  38. 38. TwiMer  in  educa<on  •  "Third  and  most  prac<cally,  for  both  my  students  and  me,   TwiMer  simplifies  course  management  by  replacing  at  least   three  classroom  technologies.  TwiMer  replaces  the  class   listserv  (or  course  blog,  Blackboard,  or  discussion  group)  for   our  outside-­‐the-­‐classroom  discussions  and  resource  sharing.   TwiMer  replaces  e-­‐mail  announcements  for  new  readings,   loca<on  changes,  and  relevant  happenings  around  the  city.   And  TwiMer  replaces  the  cardboard  box  I  used  to  bring  to  class   to  collect  papers  and  other  assignments.  Now  my  students   post  tweets  with  links  to  their  work.”  •  By  the  way,  why  might  you  want  to  use  a  URL  shortener  like  with  twiMer?  •  Hands  up,  who  thinks  twiMer  should  be  banned?  
  39. 39. Social  bookmarking:  the  librarian’s  friend  •  You  can  find  all  the  websites  I’ve  used  today  on  delicious  –   hMp://<n/library  •  Can  anyone  give  me  a  search  term  or  a  website  they  think  is   relevant  to  what  we’ve  discussed  today  and  we’ll  tag  it?  •  Simples  enough  not  to  get  in  the  way  …  that’s  why  delicious  is  in   my  view  the  best  of  the  bookmarking  tools.  •  Think  it’s  no  different  to  your  browser  bookmarks?  But  look,  I   can  see  Damien  Mulley’s  5000  plus  links  by  going  to  People,  and   other  people  can  see  mine  –  that’s  the  social  bit.  •  Yet  delicious  is  an  example  of  a  big  problem  with  social  media  –   free  is  not  forever,  and  then  who  owns  the  data?  What  happens   when  the  company  is  sold/goes  bust/has  a  technical  problem?  •  Bookmark  this:  Gerry  McKiernan  on  m-­‐libraries  hMp://mobile-­‐­‐top-­‐ten-­‐trends-­‐in-­‐ academic.html    
  40. 40. What  will  make  it  succeed?  • Knowing  your  audience(s)  • Structured,  dedicated  <me  from  someone   who  is  interested  • Checking  analy<cs  to  see  what’s  working  • Opening  up  to  user  ideas  and  input  –   crowdsourcing  • Regular  rela<onship  and  interac<on  with  the   users  • Not  ignoring  the  downsides  –  privacy,  security,   data  protec<on  and  ACCESSIBILITY…  
  41. 41. Final  survey  and  further  viewing  •  Link  to  survey  here:  hMp:// THR9HXG    •  [Further  extension  viewing  about  the  recent  educa<onal   theory  “connec<vism”,  and  the  “gamifica<on”  of  educa<on  •  h"p://  •  h"p://  •  h"p:// jane_mcgonigal_gaming_can_make_a_be"er_world.html  •  h"p:// v=zDZFcDGpL4U&feature=player_embedded  •  h"p://  •  Library  success  wiki:  h"p:// Stle=Library_Success:_A_Best_PracSces_Wiki    ]