Summerschool LAMK

1. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
Learning from games – Teun Lucassen

2. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
Who am I?
Teun Lucassen

3. W i n d e s h e i m z e t k e n n i s i n w e r k i n g

4. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
Gamers

5. W i n d e s h e i m z e t k e n n i s i n w e r k i n g

6. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
What is a game?
“A game is a voluntary attempt to overcome unnecessary
obstacles.”
- Bernard Suits

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Why do we play games?

8. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
Fast, easy-to-achieve, understandable rewards

9. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
Instant feedback

10. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
Clear rules

11. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
Drawback: Game Addiction

12. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
Advantages of games
Examples of advantages of games:
- Good for your eyes
- Increases capacity to process visual information
- Improves hand/eye-coordination
- Prevent/slow down memory loss
- Improve problem solving
- Develop multi-tasking skills
→ Use these advantages!
“Learning from games…”
Werbach, 2013

13. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
Serious Game: a definition
A serious game or applied game is a game designed for a primary
purpose other than pure entertainment.[citation needed]
http://en.wikipedia.org/wiki/Serious_game

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Gamification: a definition
“The use of game design elements in non-game contexts”
Deterding et al., 2011

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A model
Gaming
Playing
Whole Parts
Serious
games
Toys
Gamifi-
cation
Playful
design
Deterding et al., 2011

16. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
In the Netherlands
- > 1 billion Euro
- 250 companies, 2500 jobs
- 60 % Serious Games
- Mostly small companies in the west
- Many vacancies, many drop-outs, long
orientation times
- International talent scouts
- Informal working atmosphere, but hard workers
- New companies spring from universities
- Young talent, high technical skills, lower entrepreneurial skills

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Examples

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Serious gaming in Health Care

19. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
Serious games in Education
Formerly: edugames, edutainment

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Vehicle simulators

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Example: Police Academy

22. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
Project Idolon

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Serious Games in recruiting

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Also here: Plan’et

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Fitness games

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Running

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Research: Foldit!

28. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
Non-videogames: World Peace Game

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@Windesheim: Industrial Product Design

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Extreme Examples

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Bereavement
Wereld van verschil

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Even a Serious Game for pigs!

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?

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Quality Criteria
• Ugh…
• Not really my cup of tea…
• However..!!
• 2 very important factors

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36. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
Games vs. other media
- Books
- Movies
- Plays
- Music
- Games
Linear
Non-linear!
- Player control
- Random events

37. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
Tips van Teun #1:
For a Serious Game to work, it should be
a good game first, and serious second.

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Let’s say I want to sell a car..

40. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
But it is a game, we can do anything!

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Tips van Teun #2:
Keep the message of your game as
central to the gameplay as possible

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Suggested Materials

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44. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
One of the first gamified systems:

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Critisism: ‘Pointsification’
“What we’re currently terming gamification is in fact the process of
taking the thing that is least essential to games and representing it as
the core of the experience.”
http://hideandseek.net/2010/10/06/cant-play-wont-play/

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PBL systems
Points Badges Leaderboards

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Example of a PBL

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Superficial vs. Deep-level Gamification

50. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
Gamification roadmap
1. Define business objectives
2. Delineate target behaviors
3. Describe your players
4. Devise your activity loops’
5. Don’t forget the fun!
6. Deploy the appropriate tools
Werbach, 2013

51. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
1) Define business objectives
What do you want to achieve with gamification?
- More sales/profit?
- Different customer behavior?

52. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
2) Deliniate target behaviors
What do you want your customers (players) to do?
How can you measure that?
Example:
Goal: higher turnover:
Behavior: more purchases

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3) Describe your players
Amy Jo Kim

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4) Devise ‘activity loops’
Engagement loops and Progression loops

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4a: Engagement loops
Micro-level

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4b: Progression loops
Macro-level

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5) Don’t forget the fun!
Fun always comes first!
Extrinsic:
Status
Access
Power
Stuff

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6) Deploy the appropriate tools
Which game-elements are suitable to use?

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Testing!

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Piano stairs

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Speed camera lottery

62. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
Serious Games @ Windesheim

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The future (?): Sight

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In summary
Serious Games and Gamification:
- Learning from games to apply this in other situations
- This can be about everything!
- Can be succesful in involving and motivating people
- Has to be done right!

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On more hint:
For everyone who wants to learn more about games in general:
www.extra-credits.net

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