This is a presentation that covers staff uniforms and appearance. It discusses uniform aesthetic, uniform functionality, uniform symbolism, personal hygiene and world best practices and standards for professional tourism personnel. Also, you can check out my YouTube video of the presentation!

1. Tourism
Aesthetics -
Staff Appearance
By Lora Alexandrova

2. Staff Appearance
• Uniform Aesthetics
• Uniform Functionality
• Uniform Symbolism
• Personal Hygiene

3. • Style of the uniform
o Elegant
o Casual
o Trendy
o Modern
o Hipster
o Formal
o Themed
• Color scheme
o Fitting with the colors of the brand, interior or concept
o Using basic colors that would not take away from the interior and wont be too flashy
Uniform Aesthetics

4. Uniform Functionality
• Think of the tasks that the personnel would have to
perform
• Make it comfortable
• Make it functional
• Make it look good

5. Uniform Symbolism
• What does the appearance of your staff tells about your
establishment

6. Personal Hygiene
• Hair
• Make up/ Facial Hair
• Jewelry and Accessories
• Nails
• Shoes
• Overall Cleanliness of the Uniform

7. Poor hygiene practice can
lead to:
• Complaints
• Making people ill (food poisoning)
• Loss of business and possible closure
• Fines
• Civil and legal action

8. Good hygiene practice
can ensure:
• Satisfied customers
• Good reputation
• Good working conditions
• Less wastage
• Legal compliance
• Increased productivity

9. Uniform Best Practices
and Standards - Hair
• All hair touching the shoulder needs to be tied back
• If your hair is shorter than shoulder length, it should not f
all into your face when you are looking down. Ifthat is ha
ppening you must use clips or a band to keep your hair
away from your face
• Any hair bands and clips used, must be matching your
hair color
• Only plain hair accessories are allowed (no colors, pictu
res, flowers, stones, etc.)
• If using a hair band, it should not be thicker than 1cm.

10. Uniform Best Practices and
Standards - Earrings and Jewellery
• You are allowed only one stud (earring) per ear, no bigge
r than 1,5cm in diameter
• No earrings allowed for male staff
• No necklaces allowed. If you wish to wear a plain religi
ous jewelry it should not be visible.
• You are only allowed to wear a plain watch - no other armba
nds or bracelets
• You are only allowed to wear your wedding ring
• No body piercing allowed (no nose rings/studs, no tong
ue rings included)
• Women are allowed one small piece of elegant jewelry. That c
an be either a cuff, bracelet, ring, necklace or a broche.

11. Uniform Best Practices and Standards
- Uniform shirts and trousers
• Only black or dark blue suits can be worn
• Female staff can wear skirts or trousers

12. Uniform Best Practices
and Standards - Belts
• Belts must be black with plain buckle – for staff
• Belts can be used as an accessory, when comes to
managers, as long as they fit the concept and color
scheme of the outlet

13. Uniform Best Practices and
Standards – Shoes and Socks
• Only black polishable shoes are allowed
• No trainers, no matter how smart they look
• Women should wear heels, minimum kitten heels
• No bold accessories are allowed
• Only plain black socks are allowed
• All socks must be above the ankle

14. Uniform Best Practices and Standards –
Tattoos, Shaving and Make Up
• Tattoos can’t be visible
• You have to be clean shaven every day
• If you have a beard, it must be well groomed
• All female staff must wear make up

15. Discussion!