2. • Distinctive style /design
inspiration;
• Scott: growing Millennial
and celebrity following ;
• Scott needs more unique
collaborations – Urban
customer gravitate to Scott;
• Both Scott and Urban are
boundary pushers;
• Urban needs revitalization
and growth in Millennial
market;
• Urban’s size and unique
retail footprint is ideal for
Scott’s broad reach,
• The “Blending” of
Aesthetics' is a win for
both.
Jeremy Scott “X” Urban Outfitters
3.
4. Color
Pallete
Scott Mint Brilliance Blue ClementineSandy Dee Persian Blue Bashful Red
Color Palette
7. Kung
Fu
Pant
#0004661
Sizes:
XS-‐XL
Fabric
and
trims:
-‐ Body:
80%
French
Terry,
20%
Spandex
-‐ Drawstring:
100%
CoGon
-‐ Waistband:
100%
ElasJc
Print:
-‐ Fruit
Stripe
Retail
Price:
$65.00
8. Logan
Babydoll
#0004662
Sizes:
XS-‐XL
Fabric
and
trims:
-‐
100%
CoGon
Colors:
-‐
Bashful
Red
-‐
ScoG
Mint
-‐
Sandy
Dee
Prints:
-‐
Weekend
Camo
Retail
Price:
$105.00
9. Upfront
Skirt
#0004663
Sizes:
XS-‐XL
Fabric
and
trims:
-‐
Shell:
5%
Nylon,
30%
tulle,
65%
Rayon
Sateen
-‐
Lining
=
100%
Rayon
Sateen
Prints:
-‐Petal
Mesh
Retail
Price:
$125.00
10. Legz
Lounge
Pant
#0004664
Sizes:
XS-‐XL
Fabric
and
trims:
-‐
Body
=
100%
Linen
-‐
Waistband
=
100%
CoGon,
Colors:
-‐
ScoG
Mint
-‐
ClemenJne
Retail
Price:$80.00
11. Twofer
Crewneck
#0004665
Sizes:
XS-‐XL
Fabric
and
trims:
Trin
–
100%
Acrylic
Faux
Fur
Body-‐
100%
CoGon
Fleece
Colors:
-‐
ClemenJne
-‐
Persian
Blue
-‐
ScoG
Mint
Retail
Price:
$55.00
12. Tingle
Bear
Crewneck
#0004666
Sizes:
XS-‐XL
Fabric
and
trims:
-‐
Trim=
100%
Acrylic
Faux
Fur
-‐
Body
=
100%
CoGon
Fleece
Colors:
-‐
Sandy
Dee
-‐
Brilliance
Blue
Prints:
Retail
Price:
$105.00
13. Death
Star
Raglan
#0004667
Sizes:
XS-‐XL
Fabric
and
trims:
-‐
Shell
=
100%
CoGon
-‐
Overlay:
100%
Polyester
-‐
GeorgeGe
Colors:
-‐
Bashful
Red
-‐
Brilliance
Blue
Retail
Price:
$40.00
14. Grant
St.
Jacket
#0004668
Sizes:
XS-‐XL
Fabric
and
trims:
-‐
100%
Lambskin
Leather
Colors:
-‐ Black
-‐ Bashful
Red
-‐ ClemenJne
Retail
Price:
$325.00
15. Scuba
Sandal
#0004669
Sizes:
5.5
–
12
W
Fabric
and
trims:
-‐ Sole/heel:
100%
Wood
-‐ Body:
100%
Neoprene
-‐ Straps:
80%
Leather,
20%
Spandex
-‐ Buckle:
PlasJc
OR
Brass*
Colors:
-‐ Brilliance
Blue
-‐ ClemenJne
-‐ Black
Retail
Price:
$225.00
16. Daisy
Bucket
Bag
#00046610
Sizes:
ONESIZE
Fabric
and
trims:
-‐ 100%
Leather
-‐ Hardware:
100:
Gold
plated
steel
Colors:
-‐ Black
-‐ Sandy
Dee
-‐ ScoG
Mint
Retail
Price:
$175.00
17. Launch and Advertising
-‐Pre
launch
adverJsing
in
all
retail
locaJons
-‐AdverJsing
on
various
social
networking
as
TwiGer,
Facebook,
Tumblr
&
Instagram
-‐video
ads
for
the
collaboraJon
on
sites
such
at
YouTube
-‐Launch
parJes
hosted
at
largest
inner
metropolitan
locaJons
globally
(New
york,
LA,
London,
Paris,
Berlin,
Hongkong
etc.)
19. Conclusion
The collaboration of Urban Outfitters and Jeremy
Scott would prove to be a successful one due to the
facts that they both have a common youthful
target market. Jeremy Scott would bring in a more
modern playful edge to the boho-chicness to Urban
Outfitters. This collaboration would introduce the
current customers of both Urban Outfitters and
Jeremy Scott to each other. This would expose both
customers to new clothing ideas.
20. Reference
Sources
for
flats:
Flats
Library.
(n.d.).
Retrieved
April
26,
2015,
from
hGp://www.wgsn.com
Sweatshirt
fabric:
Sweatshirt
Fleece
Heather
Grey.
(n.d.).
Retrieved
April
26,
2015,
from
hGps://www.fabric.com/buy/0318644/sweatshirt-‐fleece-‐
heather-‐grey
Image
Sources:
(n.d.).
Retrieved
April
26,
2015,
from
hGp://stwww.skateboardermag.com/files/2013/02/
sc01_11_Jeremy_scoG_mx001s_PressRGB-‐LR.jpg
(n.d.).
Retrieved
April
26,
2015,
from
hGp://stwww.skateboardermag.com/files/2013/02/
sc01_11_Jeremy_scoG_mx001s_PressRGB-‐LR.jpg
(n.d.).
Retrieved
April
26,
2015,
from
hGp://fashionbomb.thefashionbomb.netdna-‐cdn.com/wp-‐content/uploads/2012/08/
jeremy-‐scoG-‐nicki-‐minaj-‐adidas-‐originals-‐all-‐originals-‐represent-‐campaign-‐1.jpg
(n.d.).
Retrieved
April
26,
2015,
from
hGp://www.highsnobiety.com/files/2013/01/Jeremy-‐ScoG-‐x-‐adidas-‐Originals-‐Spring-‐2013-‐
American-‐Indian-‐CollecJon-‐Editorial-‐04.jpg
(n.d.).
Retrieved
April
26,
2015,
from
hGps://encrypted-‐tbn0.gstaJc.com/images?q=tbn:ANd9GcSY87Y7asQCsDHRKO5c-‐
qMOFqd_R2dG-‐Mzk-‐_cfuV6_OnNzS32xg
(n.d.).
Retrieved
April
27,
2015,
from
hGps://encrypted-‐tbn2.gstaJc.com/images?
q=tbn:ANd9GcRjiP1NdMJp7XgG9FWMsSq6N_UKWM3ZpyUcK-‐zn9N6fRGtDMYuJA
(n.d.).
Retrieved
April
27,
2015,
from
hGps://i-‐d-‐images.vice.com/images/2015/02/19/jeremy-‐scoG-‐does-‐dollywood-‐for-‐
autumnwinter-‐15-‐body-‐image-‐1424306126.jpg
(n.d.).
Retrieved
April
27,
2015,
from
hGp://www.nicekicks.com/files/2013/07/adidas_Originals_Jeremy_ScoG_FW13_close-‐
up_029.jpg
(n.d.).
Retrieved
April
27,
2015,
from
hGp://www.thedailystreet.co.uk/wp-‐content/themes/thedailystreet/images/2012/05/
Urban-‐OuuiGers-‐Summer-‐Catalogue-‐2012-‐04.jpg
(n.d.).
Retrieved
April
27,
2015,
from
hGp://scstylecaster.files.wordpress.com/
2014/09/miley-‐jeremy-‐scoG-‐nyfw.jpg?w=594&h=398
hGp://1id8hk189que3ci9s7vcok07.wpengine.netdna-‐cdn.com/wp-‐content/uploads/2010/08/urban-‐ouuiGers-‐fall-‐
winter-‐2010-‐1.jpg
