Final project from my computer aided product development course.

1. Macy’s I N C
Fall 2010
Jessica Corey

2. Target Customer
• Age 30-45 years old
• Mother
• Has a job/career
• Independent
• Likes to wear current trends

3. INC International Concepts is Macy’s private label
brand. It is fresh, off-the-runway affordable sportswear
for women. The merchandise adds flavor and edginess to
a woman’s wardrobe. Products range from women’s and
men’s apparel and women’s shoes.
INC is sold through Macy’s Department stores as well as
macys.com
• Number of retail stores in US: 760
• Including Guam and Puerto Rico

4. Top Competitors
• Dillard’s
• JCPenney
• Saks Fifth Avenue
• Ann Taylor

5. What’s On the Floor Now
FitandFlarePant
HoundstoothCoat
PrintedShirtdress
LongSleevePrintedV-Neck
PencilSkirt
SleevelessRomper

6. Ice Age Fall 2010

7. Colour Palette
Prehistoric Pink Ice Blue Camel Black Bear
Mint Mammoth Glacial Grey Winter White
Ice Age Fall 2010

8. Style: 1010
Description:
Herringbone Zippered Jacket
Fabrication:
Herringbone
Fabric content: 50% Polyester/
48% Acrylic/2% Spandex
Lining: 100% Polyester
Available colors:
Black Bear, Mammoth
Retail price: $118.00
Ice Age Fall 2010
Inspiration Proenza Schouler

9. Style: 1020
Description: Long Sleeve Printed Top
Fabrication: Stretch Cotton
Fabric content: 99% Cotton/1% Spandex
Available colors: Mint/Ice Blue, Camel/Mammoth
Retail price : $39.00
Ice Age Fall 2010
Inspiration Mila Schon

10. Style: 1030
Description: Herringbone Classic Pant
Fabrication: Herringbone
Fabric content:
60% Polyester/38% Acrylic/2% Spandex
Available colors: Black Bear, Mammoth
Retail price: $69.00
Ice Age Fall 2010
Inspiration Michael Kors

11. Style: 1040
Description:
Long Sleeve Top w/Bow
Fabrication: Jersey Knit
Fabric content:
99% Cotton/ 1% Spandex
Available colors:
Prehistoric Pink/Glacial Grey, Camel/Ice
Blue, Mint/Black Bear
Retail price: $39.00
Inspiration Balmain

12. Ice Age Fall 2010
Style : 1050
Description:
Mock Wrap Tulip Skirt
Fabrication:
Flannel, Herringbone
Fabric content:
Flannel: 40% Wool/55% Polyester
Herringbone: 60% Polyester/
38% Rayon/2% Spandex
Available colors: Black Bear,
Glacial Grey, Camel, Mammoth
Retail price: $59.00
Inspiration Yves Saint Laurent

13. Style: 1060
Description:
Asymmetrical A-line Bow Dress
Fabrication: Poly Crepe
Fabric content: 100% Polyester
Available colors: Black Bear/
Winter White, Ice Blue/Glacial Grey
Retail price: $99.00
Ice Age Fall 2010
Inspiration Ralph Rucci

14. Style: 1070
Description:
Ruffled Sleeveless Blouse
Fabrication:
Stretch Poplin
Fabric content:
95% Cotton/5% Spandex
Available colors: Glacial Grey,
Winter White, Prehistoric Pink
Retail price: $39.00
Ice Age Fall 2010
Inspiration BCBG Max Azria

15. Style : 1080
Description :
Belted V-neck Dress
Fabrication:
Herringbone
Fabric content:
60% Polyester/38% Acrylic/2% Spandex
Lining: 100% Polyester
Available colors:
Black Bear, Mammoth
Retail price : $99.00
Ice Age Fall 2010
Inspiration Michael Kors

16. Style : 1090
Description :
Classic Button Cardigan
Fabrication:
Jersey Knit
Fabric content:
99% Cotton/1% Spandex
Available colors:
Ice Blue, Black Bear
Retail price : $49.00
Ice Age Fall 2010
Inspiration Christopher
Kane

17. Style: 10100
Description:
Classic Wide Leg Trouser
Fabrication: Poly Crepe
Fabric content: 100% Polyester
Available colors: Glacial Grey,
Black Bear, Camel
Retail price: $69.00
Ice Age Fall 2010
Inspiration Stella McCartney

18. Ticket and Labeling Guide
Main Label:
Black with White Stitching
Sewn at Neck Seam at center
back neck
Price Ticket:
Includes Price and SKU
Ticket is attached to the
care label by a sweftac
Care Instructions:
Fabrication and size on
front side
Care label is on reverse
side, sewn at bottom
edge on main label at
center back neck
Ice Age Fall 2010

19. Ticket and Labeling Guide
Main Label:
Black with White Stitching
Sewn at Neck Seam at center
back neck
Price Ticket: Includes Price and SKU
Ticket is attached to the left side seam on
the left sleeve by a sweftac
Care Instructions:
Fabrication and
size on front side
Care label is on
reverse side, sewn
at bottom edge on
main label at center
back neck
Ice Age Fall 2010

20. Ticket and Labeling Guide
Main Label:
Black with White Stitching
Placed just below waistband at
center back
Care Instructions:
Fabrication and size on front side
Care label is on reverse side,
sewn at bottom edge on main
label at center neck
Price Ticket: Includes Price and SKU
Ticket is attached to the inside seam above
left pocket by a sweftac
Ice Age Fall 2010

21. Ice Age Fall 2010

22. Color Combo 1:
Mint
Ice Blue
Color Combo 2:
Camel
Mammoth
Print Pitch Sheet
Ice Age Fall 2010

23. Overview
In store date: August 12, 2010
Number of Stores (U.S.): 760
Number of Silhouettes: 10 total
Tops 5
Bottoms 3
Dresses 2
Total quantity to be ordered: 1,206,880 pieces
Total retail value: $86,156,640
Ice Age Fall 2010