2. TARGET CUSTOMER
Demographics:
18-25 - Female - Single - $30,000-$70,000 - Student - Plans to receive
a Bachelor’s Degree
Psychographics/Lifestyle:
Yoga - Tanning - Surfing - Music Fesitvals - Blogging
- Clubbing - Dating - Vacationing - Crafting - Baking
Fashion Habits:
Sizes: XS-L
Price:$6.00-$58.00
Fit: Mixture of both loose and tight fitting clothing
to flatter your body shape.
The high quality garments are only sold on saboskirt.com.
Product Mix: Dresses - Rompers - Tops - Bottoms - Accessories - Swimwear - Outerwear - Knitwear
Colors: Hot Pink - Turquoise - White - Periwinkle - Peach - Baby Blue - Purple - Tangerine - Apple Red - Neon’s
Fabrication & Fiber Content: Poplin - Georgette - Faille - Knit Fabrics - Lace - Jersey - Polyester - Cotton - Rayon - Viscose - Spandex
Countries of Orgin: USA & China
Trims & Construction Details: Lace - Elastic Waistbands - Waist Ties - Buttons & Zippers - Keyholes - A-line Skirts - Crop Tops - Plunge Necklines - Cropped Tops
Cross-over Panels - Sweetheart Neckline
Key Items: Mini Dresses - Crop Tops - Rompers - Drape Shorts - Knitwear
All items can be found on saboskirt.com in different colors and patterns. The rompers and crop tops
caught my eye while browsing the website because they were so unique and had interesting styling details.
BRAND MESSAGE, MISSION STATEMENT & PHILOSOPHY
“SABO SKIRT aims to offer a wide selection of the most desirable and coveted designer
clothing and accessories available online. Our dignity lies in the hand-selected range of
affordable fashionable clothing, which adapts to each season to cure your trend setting
addiction. Each garment is drenched in detail, allowing you to express your exceptionality
in the trendiest way possible. SABO SKIRT also aspires to be environmentally conscious
throughout its processes and products.”
Sabo Skirt is renowned for its product styling and on trend pieces. The retailer has a strong
presence on social media avenues, including Instagram, Blogger, Facebook and Twitter
and is enjoying the challenge of sustaining expeditious growth. Sabo Skirt is defined by
trendy, yet unique and bold styles that cannot be found anywhere else. The designs are
feminine and are never boring. Each garment has a bright pop of color, design, or pattern
that sticks out from all other brands.
14. Majestic Playsuit
Style #: MJ5805
Playsuit with a cross-over front
& spaghetti straps with a tie
back. Elasticated waistband.
Majestic
Pineapple
Lilac
Neon
Palms
Majestic
Pineapples
Radiant
Florals
Light Rain
& Seafoam
Ombré
Coconut White
& Orange
Sherbet Ombré
Palm Madness
& Orange
Sherbet
Light Rain &
Orange Sherbet
Palm Madness
& Neon
Palms
Neon Palms &
Coconut White
Orange
Sherbet
Light
Rain
Blue
Sky
Sky Blue
Radiant
Florals
Neon
Sunshine
Passion
Fruit
Lilac
Crepe de Chine
100% Polyester
$68.00
Nobu Dress
Style #: NB5432
Bodycon dress with panel line
contrast, a triangular
hemline & a hidden zipper.
Interlock
98% Polyester 2% Spandex
$58.00
Cut-out Link Top
Style #: LT1247
Crop top with cross-over
panels & side cut outs. Thin
straps & back buttons.
Crepe de Chine
100% Polyester
$38.00
Wing Drape Shorts
Style #: WD8743
Shorts with overlayers & a
drawstrap. Mini length
with an elastic waistband.
Crepe de Chine
100% Polyester
$48.00
Bustier Dress
Style #: BD10492
Strapless dress with a sweet-
heart neckline & wrap skirt.
Elastic waist & back zipper.
Faille
100% Rayon
$58.00
Tropic Pantsuit
Style #:TP9987
Straight-leg pantsuit at midi-
length, a strapless boned
bodice & a hidden zipper.
Sateen
97% Cotton 3% Spandex
$68.00
Slouch Pant
Style #:SP5411
Relaxed fit capri with a high-
rise elastic waistband, a
drawstring & front pockets.
Crepe de Chine
100% Polyester
$52.00
Mini Garden Playsuit
Style #:GP4012
Playsuit with a cross-over front,
spaghetti straps, adjustable
back buttons & an elastic waist.
Crepe de Chine
100% Polyester
$52.00
Tropic Crop
Style #:TC9112
Crop top with a scallop hem,
contrast stripes, & a hidden
back zipper.
Faille
100%Rayon
$32.00
Fitted Mini
Style #:BD10492
High-waisted bodycon skirt
with a curved hemline &
a hidden back zipper.
Sateen
97% Cotton 3% Spandex
$45.00
Comfy Cozy Sweater
Style #:CC5432
Long sleeved sweater jacket
with ombré panels in contrast
crepe de chine fabric.
Crepe de Chine
100% Polyester
Slub Jersey
100% Rayon
$52.00
Lounge Top
Style #: LT7630
Long sleeved crop top with
a scoop neckline & low back.
Interlock
98% Polyester 2% Spandex
$28.00
Vitamin Sea
Spring 2014 Line Sheet
Passion Fruit
& Coconut
White
Radiant Florals
& Neon
Sunshine
Palm Madness
& Coconut
White
Neon Palms
Palm Madness
& Coconut
White
Radiant Florals
& Orange
Sherbet
Blue Sky
& Coconut
White
15. Vitamin Sea
Spring 2014
Works Cited
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N.p., n.d.Web. 02 Mar. 2014.
"Endless Summer." Pinterest. Pin Board, n.d.Web. 02 Mar. 2014.
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Fabric.com." Fabric.com. Fabric Inc., n.d.Web. 02 Mar. 2014.
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Pavi Yarns UK Online Wool Shop. Pavi Yarns Limited, n.d.Web. 02 Mar. 2014.
"SABO SKIRT." SABO SKIRT. N.p., n.d.Web. 02 Mar. 2014.
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