2. ABOUT OHM
What is OHM? It’s the name of a symbol meaning “eternal.” The first directors decided on the name 12
years ago, and we have carried on the tradition by continuing the name each year. OHM is a unique high
energy fashion-dance event featuring some of the most spectacular original student designs from across
Ontario and highly choreographed dance sequences. With designs and styling from at least ten different
up and coming fashion designers, and choreography by a team of over 70 dancers, OHM provides a
stage for young people in the London and University community to showcase their talents.!
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For the past 12 years, OHM has showcased the talents of young designers, models, dancers, and stylists
while raising funds for the Canadian Cancer Society. Throughout the school year, our team will coordinate
local fundraising events before our show in March 2014. Through our organization of these events, on
and off of Western’s campus, we hope to raise awareness and obtain donations for this tremendously
important cause.!
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Given that OHM is a student-run, non-profit charitable organization, the committee relies on the corporate
and private donations to help raise awareness and funds for our cause while also putting on an amazing
show.!
3. THE THEME
Every year OHM Charity Fashion Show's exec team is responsible for choosing an appropriate theme
that encompasses some of the hottest and most current trends in the fashion world. After scouring
through magazines, fashion blogs and looking to our own peers, we drew inspiration from one of the
most sartorial trends: a hybrid punk/grunge chic look. The abundance of leather, studs, and heavy metal
is hard to ignore as it takes centre stage on haute couture runways--like Sain Laurent and Rodarte--as
well as on campus among our fellow students.!
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Our theme name "From Chaos to Couture" was actually adopted from the Met Gala, one of the most
extravagant, high-fashion events of the year. Each year the star-studded event selects a theme that is to
inspire the high-fashion outfit choices of its celebrity attendees. Their most recent theme, Punk: Chaos to
Couture, was chosen to celebrate the way in which top couturiers have been influenced by the punk
aesthetic. What we loved about their theme is that it reflected on how a style can go from being
considered too edgy and outspoken to becoming one of the most sought after trends.!
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What inspired us to go with this theme was not only its prominent impact in the fashion world, but also its
focus on self-expression. The punk/grunge look is all about taking risks and expressing yourself through
your fashion choices. With the abundance of do-it-yourself projects, people are encouraged to add their
own flare to staple fashion pieces. From shredding your own jeans to studding your grandfather's
sweater, the punk/grunge aesthetic is highlighting the impact of customization and deconstruction on
fashion-forward looks.!
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4. WHO WE SUPPORT
As we embark on our twelfth venture, OHM Charity Fashion
Show continues to proudly support the Canadian Cancer Society.!
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Officially formed in 1938, the Canadian Cancer Society puts
donations towards funding research on all types of cancer,
providing the comprehensive information on cancer, risk
reduction for the public, and offers support for those living with
cancer.!
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The Canadian Cancer Society is a private non-profit organization
whose purpose is to enrich the lives of those living with cancer
and ultimately to eliminate cancer entirely. !
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They work to fight all cancers; breast cancer, ovarian cancer, prostate cancer, lung cancer, leukemia,
colorectal and more. All members on the OHM Charity Fashion Show committee firmly believe that no
donated dollar to the Canadian Cancer Society is wasted, and are looking forward to helping this
incredible cause. !
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All net proceeds derived from ticket sales and sponsors will be donated to the Canadian Cancer
Society.!
!
5. SPONSORSHIP OPPORTUNITIES
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To help us achieve our goals we invite you to take part in OHM Charity Fashion Show 2014 as an event
sponsor. Your contribution to fulfilling OHM’s vision in our drive towards finding a cure for cancer is greatly
valued. !
Our target goal this year is $10, 000. !
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If you prefer to be a custom sponsor, we gladly accept any promotional items for our silent auction, and
we can work together to create a sponsorship package to meet your marketing needs.!
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What’s in it for you?!
• Recognition in the OHM Fashion Show 2014 Program !
• Company name displayed on the show’s website !
Donations of $250 or more will receive complimentary tickets!
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Corporate Sponsorship of OHM will provide the opportunity to: !
• Gain access to the 17-25 year old demographic!
• Market and promote your products and services!
• Develop customer loyalty and establish brand awareness !
• Help support the efforts of the Canadian Cancer Society !
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7. I’M IN! HOW CAN I HELP?
OHM is very excited to collect donations, and we have developed two platforms for you to give. For your
convenience, we have developed a PayPal, where donating is as easy as a click of a button. To access
PayPal please visit www.ohmfashionshow.ca and click “Donate” on the right side of the screen. Here you
can use your VISA, MasterCard or American Express.!
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Alternatively, all cheques can be made out to “OHM Charity Fashion Show” and mailed to:!
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OHM Charity Fashion Show!
Attn: Jakie Young!
675 Richmond!
Apt 1202!
London, Ontario!
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Every Gift is tax deductible and will be honored with an official tax receipt for the 2014 fiscal year issued
by the Canadian Cancer Society. Please include a return address on mailed cheques so as to issue these
receipts.!
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*Donors will only get a tax receipt if they do NOT have any additional marketing or advertising for their company. Receiving
services from OHM (i.e. advertising flyers around campus, banner at the venue the day of the show) qualifies as a sponsor
and may only be eligible for a thank you letter or a letter of acknowledgement from the Canadian Cancer Society.!
8. THANK YOU
The OHM Executive Committee thanks you in advance for your generous contributions.!
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All sponsorship inquiries should be directed to:!
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Jakie Young!
sponsorship@ohmfashionshow.ca!
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Website: www.ohmfashionshow.ca!
Facebook: www.facebook.com/OHMFashionshow!
Twitter: @ohmfashionshow!
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Charitable Registration Number: 118829803RR006!
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