Gbob Challenge 2009 Presentation

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Gbob Challenge 2009 Presentation

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Gbob Challenge 2009 Presentation

  1. 1. GBOB CHALLENGE 2009 PLAY FOR REAL !
  2. 2. Agenda 15.10.09 GBOB INTERNATIONAL LIMITED <ul><li>GBOB Challenge </li></ul><ul><li>GBOB Challenge in your country </li></ul><ul><li>The values and profile of GBOB Challenge </li></ul><ul><li>Target group, potential catchment areas and media plans </li></ul><ul><li>Street marketing </li></ul><ul><li>The possibilities of sponsorship </li></ul><ul><li>Activities and investment </li></ul><ul><li>Summary </li></ul>
  3. 3. What is the GBOB Challenge? 15.10.09 GBOB INTERNATIONAL LIMITED <ul><li>GBOB Challenge is the world’s biggest live music competition for bands playing any style of music! </li></ul><ul><li>GBOB Challenge is the ultimate contest for “real” bands that play their own music and want to break through internationally! </li></ul><ul><li>In a world where TV talent shows have been ruling popular music the GBOB Challenge gives music back to the musicians! </li></ul>
  4. 4. 15.10.09 GBOB INTERNATIONAL LIMITED 2004 • 16 countries <ul><li>GBOB was launched in 2004, with minimal media and careful testing of national directors, the concept and the outcome </li></ul><ul><li>The result was breathtaking: 16 countries participated and over 3,000 musicians took part in the competition </li></ul><ul><li>Positive experience enjoyed by a live concert audience of over 50,000 </li></ul>
  5. 5. 2009 • 40+ countries 15.10.09 GBOB INTERNATIONAL LIMITED <ul><li>More than 40 countries, representing all continents, will take part in the GBOB Challenge 2009 </li></ul><ul><li>The estimated number of participating musicians is set to be at least 15,000, with live audiences at 400+ concerts set to exceed 2 million </li></ul><ul><li>The GBOB Challenge is truly becoming a global event – attracting millions of interested individuals! </li></ul>
  6. 6. 15.10.09 GBOB INTERNATIONAL LIMITED GBOB – Organization of events <ul><li>The GBOB Challenge is a three-step live music competition: </li></ul><ul><ul><li>1. Local Qualifying Heats (and, if necessary, Regional Finals) </li></ul></ul><ul><ul><li>2. National Finals </li></ul></ul><ul><ul><li>3. World Final </li></ul></ul><ul><li>GBOB International organizes the World Final. National Directors in each country organize the national and local events </li></ul><ul><li>The World Final will be in London, England In December 2009 </li></ul>
  7. 7. 15.10.09 GBOB INTERNATIONAL LIMITED GBOB - your country too? <ul><li>Global Battle Of The Bands is the best way to promote your country in Europe and all over the world. Your culture will be promote to millions of people with minimum costs and maximum results. </li></ul><ul><li>From Europe to South Africa, from U.S. to Australia or from Feroe Island to China you can become a part of the biggest world live music event. Promote your own culture today! </li></ul>
  8. 8. 15.10.09 GBOB INTERNATIONAL LIMITED The values and profile of GBOB Challenge <ul><li>Functional values </li></ul><ul><li>GBOB Challenge gives its audience an International , Real and Democratic Live experience </li></ul><ul><li>Emotional values </li></ul><ul><li>GBOB Challenge as an event and as an organization is regarded as Leading , Stimulating , Daring and Youthful </li></ul><ul><li>Profile/identity </li></ul><ul><li>The functional and emotional values give the GBOB Challenge an identity, which in short terms could be described as Stimulating , Unique , Innovative and Fair </li></ul>
  9. 9. 15.10.09 GBOB INTERNATIONAL LIMITED The target group <ul><li>Music lovers </li></ul><ul><li>“ young” people of all ages and nationalities, with willingness to buy </li></ul><ul><li>Active users of the internet </li></ul><ul><li>Interested in “underground” and alternative trends </li></ul><ul><li>Individualists </li></ul>
  10. 10. 15.10.09 GBOB INTERNATIONAL LIMITED Potential catchment area INVITED GUESTS, SPONSORS AND INDUSTRY PROFESSIONALS LIVE MUSIC LOVERS MUSICIANS + FANS FRIENDS AND FAMILY Using GBOB and music as INTERNATIONAL MEDIA AND INTERNET USERS own mass communication: ? POTENTIALLY EVERYONE AGED 15 – 35 YEARS ?
  11. 11. 15.10.09 GBOB INTERNATIONAL LIMITED Media Plans <ul><li>Magazines/newspapers </li></ul><ul><li>TV </li></ul><ul><li>Radio </li></ul><ul><li>Internet </li></ul>
  12. 12. 15.10.09 GBOB INTERNATIONAL LIMITED Website exposure <ul><li>National sponsors have exposure on GBOB.com [your country] front page </li></ul><ul><li>Plus: </li></ul><ul><li>Guaranteed exclusivity </li></ul><ul><li>Link to own website </li></ul>
  13. 13. 15.10.09 GBOB INTERNATIONAL LIMITED Street exposure – flyers/posters Posters Flyers
  14. 14. 15.10.09 GBOB INTERNATIONAL LIMITED Street exposure – band flyers Band flyers: (printed from the website and distributed by the bands themselves)
  15. 15. 15.10.09 GBOB INTERNATIONAL LIMITED Live exposure at all national events INTERNATIONAL SPONSORS NATIONAL SPONSORS Stage exposure on side wings Plus: banner exposure etc. elsewhere at venues
  16. 16. 15.10.09 GBOB INTERNATIONAL LIMITED The possibilities <ul><li>Meet your consumer at an event they’ll love </li></ul><ul><ul><li>Creative activities that involve and fascinate the consumer </li></ul></ul><ul><ul><li>Make the GBOB Challenge experience even better </li></ul></ul><ul><ul><li>This will enable interaction and dialog with the consumer </li></ul></ul><ul><li>Join a winning concept in its developing phase </li></ul><ul><ul><li>Help to influence the concept </li></ul></ul><ul><ul><li>Communicate your interest in young consumers’ life and culture </li></ul></ul>
  17. 17. 15.10.09 GBOB INTERNATIONAL LIMITED Commercial structure 2009-2012 International sponsors will share all available exposure space 50/50 with national sponsors in national campaigns
  18. 18. 15.10.09 GBOB INTERNATIONAL LIMITED Commercial rights <ul><li>Brand exclusiveness </li></ul><ul><li>Integration in national media plans </li></ul><ul><li>Physical presence (by agreement) at the venues of the finals and local events (sponsorship commercial display; sales activities inside and outside at the venues) </li></ul><ul><li>Right to use the graphical profile of GBOB Challenge in their own communications (apart from co-branding) </li></ul><ul><li>Link to their web site from GBOB.com </li></ul>
  19. 19. 15.10.09 GBOB INTERNATIONAL LIMITED Commercial rights <ul><li>VIP/Hospitality programmes </li></ul><ul><li>Free tickets to GBOB Challenge events to be used for sponsor’s promotional activities </li></ul><ul><li>Exposure at at all GBOB Challenge events nationally </li></ul><ul><li>Access to database developed by GBOB subject to legal constraints and feasibility </li></ul>
  20. 20. 15.10.09 GBOB INTERNATIONAL LIMITED Activities <ul><li>Launch event [TBA] </li></ul><ul><ul><li>Sponsor presence/backdrop, hospitality etc </li></ul></ul><ul><li>National Final [TBA] </li></ul><ul><ul><li>Sponsor banners at venue, hospitality, free tickets etc </li></ul></ul><ul><li>World Final [London, U.K., December] </li></ul><ul><ul><li>Hospitality, free tickets etc </li></ul></ul>
  21. 21. 15.10.09 GBOB INTERNATIONAL LIMITED Investment <ul><li>National sponsors 2009-2012: [min. TBA by country] - per year </li></ul><ul><li>This amount will be appraised after the contract period is over </li></ul><ul><li>Creative process: separate budget </li></ul>
  22. 22. 15.10.09 GBOB INTERNATIONAL LIMITED Summar y <ul><li>A worldwide competition that is also local! </li></ul><ul><li>Exposure at national and street/grassroots level! </li></ul><ul><li>Six years old and already well known, respected and successful! </li></ul><ul><li>Perfect timing for such a concept! </li></ul><ul><li>Meet your consumer at an event they will love </li></ul><ul><li>GBOB enables an interaction and dialog with your consumer </li></ul><ul><li>Unique chance to join a winning project in its formative years! </li></ul>

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