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5th HUM AWARDS
DIGITAL MEDIA
PROPOSAL
ABOUT HUM AWARDS SUCCESS STORY
5th HUM AWARDS
DIGITAL MEDIA
ACTIVITIES
MILEAGE TARIFF
PRESENTATION CONTENT
ABOUT HUM AWARDS
The glittering awards ceremony is held every year to acknowledge
and honor the contributions of actors, singers, play writers, directors
and producers associated with the Network’s plays/productions along
with awards in the categories of music and fashion, dubbed a roaring
success by the viewers and media critics alike from its very first show.
This show also includes special segments to honor all those who
have played a vital role in shaping the entertainment landscape of
Pakistan. The awards ceremony will feature a combination of viewer’s
choice awards and categories selected by a panel of judges,
comprising some of the finest names from the Pakistani entertainment
industry.
HUM AWARDS 2016
EVENT : 5th HUM Awards 2017
EVENT DATES : TBA
SEATING CAPACITY : --
VENUE : TBH
Online Voting REHEARSALS Digital Lounge
Live Coverage Photo Frame
Promotion on
Social Media
HUM AWARDS ON DIGITAL
ONLINE VOTING
• Will conduct voting as viewer’s choice
for Hum Awards.
• User can vote on Hum TV website
page.
• Voting will be started 15 days before
Hum Awards.
• Promote on Hum Network Fanpages,
Twitter, YouTube and Dailymotion.
RESHEARSALS
• Short interviews of actors and
actresses will be taken during
rehearsals and upload on HDN
fanapges with branding.
• Upload the rehearsals pictures with
sponsor logo on hum tv website
and Hum network facebook pages.
DIGITAL LOUNGE
• Streaming Live interviews through
phone which will be connected with
facebook fanpage.
• Live updates from red carpet.
• All bloggers and website media are
available to cover this event.
• Updating live event on Hum
Digital Network social media
platforms.
• Pictures and clips of live
event will be update of Hum
Digital web properties.
EVENT COVERAGE
PHOTO FRAME
On digital lounge, we took
pictures of celebrities. After or
b/w the event we give them a
hardcopy of photo with
branding photo frame.
SOCIAL MEDIA
PROMOTION
• Pre-Hype: Post image or clip 1 per day on
Hum Network fanapages from previous
Awards.
• On Event: More than 400 pictures will be
updated on social media platforms.
• Post-Event: 1-2 post / day will be update of
4th Hum Awards in which pictures and clips
are included.
5th HUM AWARDS
MILAGE ON DIGITAL
MILAGE IN DIGITAL FOR HUM
AWARDS
Placement Features Likes / PTA / Avg. Eng Rate Avg. Milage
Websites
www.hum.tv 1,000,000 Per mnth
www.masala.tv 2,000,000 Per mnth
Hum Digital
Fanpages
Humtv fanpage 5M / 10M / 3% 20,000 reach
Per post
Masalatv fanpage 4M / 15M / 6% 20,000 reach
Style360tv fanpage 2.3M / 500K / 4% 20,000 reach
HumAwards
fanpage
160K / 35K / 2% 20,000 reach
Hum Digital
Video Platforms
Ytube/Humtv 380,000 subscribers
Views
per video
Dmotion/Humtv 1,500,000 Followers
5th HUM AWARDS
TARIFF
PACKAGE - SILVER
COST: 400,000
Exclusive of all taxes & agency commission
Platform Placement Features Mileage Eyeballs
Facebook
Humtv Online voting,
Promos,
rehearsals,
Endorsements,
Redcarpet and live
updates
Approx 700
Posts
7M
Masalatv
Style360
Hum Awards
Dailymotion & Youtube Humtv Videos 100+ Videos 2M
Duration:
30 days
PACKAGE - GOLD
COST: 800,000
Exclusive of all taxes & agency commission
Platform Placement Features Mileage Eyeballs
Websites
Hum.tv Web Banners 1,000,000
Masala.tv Web Banners 1,500,000
Facebook
Humtv Online voting,
Promos,
rehearsals,
Endorsements,
Redcarpet and live
updates
Approx 700
Posts
7M
Masalatv
Style360
Hum Awards
Dailymotion & Youtube Humtv Videos 100+ Videos 2M
Duration:
30 days
PACKAGE - PLATINIUM Duration:
30 days
COST: 1,200,000
Exclusive of all taxes & agency commission
Platform Placement Features Mileage Eyeballs
Websites
Hum.tv Web Banners 1,000,000
Masala.tv Web Banners 1,500,000
Facebook
Humtv Online voting,
Promos,
rehearsals,
Endorsements,
Redcarpet and live
updates
Approx 700
Posts
7M
Masalatv
Style360
Hum Awards
Dailymotion & Youtube Humtv Videos 100+ Videos 2M
Digital Corner Red Carpet
Live Streaming 500K+ 2,500+
Backdrop 100K+
Photoframe 2,500+
THANKS

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Hum Awards 2017

  • 1. 5th HUM AWARDS DIGITAL MEDIA PROPOSAL
  • 2. ABOUT HUM AWARDS SUCCESS STORY 5th HUM AWARDS DIGITAL MEDIA ACTIVITIES MILEAGE TARIFF PRESENTATION CONTENT
  • 3. ABOUT HUM AWARDS The glittering awards ceremony is held every year to acknowledge and honor the contributions of actors, singers, play writers, directors and producers associated with the Network’s plays/productions along with awards in the categories of music and fashion, dubbed a roaring success by the viewers and media critics alike from its very first show. This show also includes special segments to honor all those who have played a vital role in shaping the entertainment landscape of Pakistan. The awards ceremony will feature a combination of viewer’s choice awards and categories selected by a panel of judges, comprising some of the finest names from the Pakistani entertainment industry.
  • 4. HUM AWARDS 2016 EVENT : 5th HUM Awards 2017 EVENT DATES : TBA SEATING CAPACITY : -- VENUE : TBH
  • 5. Online Voting REHEARSALS Digital Lounge Live Coverage Photo Frame Promotion on Social Media HUM AWARDS ON DIGITAL
  • 6. ONLINE VOTING • Will conduct voting as viewer’s choice for Hum Awards. • User can vote on Hum TV website page. • Voting will be started 15 days before Hum Awards. • Promote on Hum Network Fanpages, Twitter, YouTube and Dailymotion.
  • 7. RESHEARSALS • Short interviews of actors and actresses will be taken during rehearsals and upload on HDN fanapges with branding. • Upload the rehearsals pictures with sponsor logo on hum tv website and Hum network facebook pages.
  • 8. DIGITAL LOUNGE • Streaming Live interviews through phone which will be connected with facebook fanpage. • Live updates from red carpet. • All bloggers and website media are available to cover this event.
  • 9. • Updating live event on Hum Digital Network social media platforms. • Pictures and clips of live event will be update of Hum Digital web properties. EVENT COVERAGE
  • 10. PHOTO FRAME On digital lounge, we took pictures of celebrities. After or b/w the event we give them a hardcopy of photo with branding photo frame.
  • 11. SOCIAL MEDIA PROMOTION • Pre-Hype: Post image or clip 1 per day on Hum Network fanapages from previous Awards. • On Event: More than 400 pictures will be updated on social media platforms. • Post-Event: 1-2 post / day will be update of 4th Hum Awards in which pictures and clips are included.
  • 12. 5th HUM AWARDS MILAGE ON DIGITAL
  • 13. MILAGE IN DIGITAL FOR HUM AWARDS Placement Features Likes / PTA / Avg. Eng Rate Avg. Milage Websites www.hum.tv 1,000,000 Per mnth www.masala.tv 2,000,000 Per mnth Hum Digital Fanpages Humtv fanpage 5M / 10M / 3% 20,000 reach Per post Masalatv fanpage 4M / 15M / 6% 20,000 reach Style360tv fanpage 2.3M / 500K / 4% 20,000 reach HumAwards fanpage 160K / 35K / 2% 20,000 reach Hum Digital Video Platforms Ytube/Humtv 380,000 subscribers Views per video Dmotion/Humtv 1,500,000 Followers
  • 15. PACKAGE - SILVER COST: 400,000 Exclusive of all taxes & agency commission Platform Placement Features Mileage Eyeballs Facebook Humtv Online voting, Promos, rehearsals, Endorsements, Redcarpet and live updates Approx 700 Posts 7M Masalatv Style360 Hum Awards Dailymotion & Youtube Humtv Videos 100+ Videos 2M Duration: 30 days
  • 16. PACKAGE - GOLD COST: 800,000 Exclusive of all taxes & agency commission Platform Placement Features Mileage Eyeballs Websites Hum.tv Web Banners 1,000,000 Masala.tv Web Banners 1,500,000 Facebook Humtv Online voting, Promos, rehearsals, Endorsements, Redcarpet and live updates Approx 700 Posts 7M Masalatv Style360 Hum Awards Dailymotion & Youtube Humtv Videos 100+ Videos 2M Duration: 30 days
  • 17. PACKAGE - PLATINIUM Duration: 30 days COST: 1,200,000 Exclusive of all taxes & agency commission Platform Placement Features Mileage Eyeballs Websites Hum.tv Web Banners 1,000,000 Masala.tv Web Banners 1,500,000 Facebook Humtv Online voting, Promos, rehearsals, Endorsements, Redcarpet and live updates Approx 700 Posts 7M Masalatv Style360 Hum Awards Dailymotion & Youtube Humtv Videos 100+ Videos 2M Digital Corner Red Carpet Live Streaming 500K+ 2,500+ Backdrop 100K+ Photoframe 2,500+