These slides were presented at the 2018 MarketingBitz Bootcamp in Chicago, May 3, 2018.

1. 7 Social Media
for Small Business
Strategies

2. Samuel Thimothy
Co-founder
Clickx.io
Tina Le
Marketing Manager
OneIMS.com

3. @clickxio @sthimothy
We build sales and marketing
funnels that drive growth.

4. @clickxio @sthimothy
Marketing is complex.
Clickxmakes it simple!

5. Why use social media for
my business?

6. Listening
Engaging
Influencing
Contributing

7. Where do I start?

8. Know Your AudienceIt’snot about you; it’sall about them.
1.

9. Background
Job, Education, Career
Path, Experience, Family
Demographics
Gender, Age, Income,
Location
Challenges
Primary and secondary
pain points
Hobbies and
Interests
Blogs, pastimes,
entertainment
Identifiers
Demeanor,
communication
preferences
Common
Objections
Why wouldn’t they buy
your product/service?
Buyer Persona

10. @clickx.io @sthimothy
The picture can't be displayed.

11. Focuson the most relevant
social media platforms.
Pro Tip:

12. Understand Buyer’sJourneyRemember, it’sa process!
2.

14. Awareness
Stage
Consideration
Stage
Decision
Stage

15. Awareness
Stage

16. Consideration
Stage

17. Decision
Stage

18. Buyer’s
Journey
Blogs, Social
Vendor Comparison
RFQ, Case Studies
Webinars, Videos
Guides, eBooks
Testimonials

19. Create a seamless experience.
Pro Tip:

20. Incorporate Call-to-Actions
People need to beTOLDwhat to do.
3.

22. Ask to like, share, comment, and
subscribe.
Pro Tip:

23. Utilize ChatbotsWeneed answersand weneed them now.
4 .

25. Meet them where they are.
Pro Tip:

26. Leverage VideosPicturesarenot enough anymore.
5.

27. Video
Topics
▸ How to/tutorials
▸ Testimonials
▸ Educational/explainer
▸ Brand awareness
▹ Story, team, mission
▸ Behind-the-scenes/process

29. Practice Social listeningBeawareof what othersare saying about you.
6.

31. Do some digging: search your
brand and follow hashtags.
Pro Tip:

33. Track everythingMeasureyour ROI beyond likes and comments.
7.

34. “ What you don’t
measure, you
can’t optimize.”
- Peter Drucker

36. What about paid?

37. Using Social
Media
Advertising
▸ Custom Audience Targeting
▸ Lookalike Audience
▸ Retargeting

38. ● Headlines
● Descriptions
● La nding Pa ge Copy
● Bra nding
● Dyna mic Da ta
● Displa y URLs
● Offer
● CTA

41. Key
Takeaways
1. Know your audience
2. Chooseyour platform(s)
3. Createa seamlessexperience
4. Track everything
5. Test again and again, and again!

42. Bepresent.
Beconsistent.
Beauthentic.

43. MeasureYour Results
www.clickx.io/request-a-demo

44. 44
Grader
www.oneims.com/grader

45. Q+A
Session

46. Thank You!
oneims.com | @oneims| 888-ONE-IMS1