Understanding Your Consumers: Building Better campaigns
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The document discusses building better marketing campaigns through understanding consumers. It highlights that consumers prefer receiving personalized, relevant information from brands they like. The webinar aims to help marketers build better campaigns by showing how to listen to what consumers say and do, and use consumer data and insights to create truly relevant content that consumers will engage with. The presentation provides tips on personalizing campaigns based on customer profile data, preferences and behaviors to improve engagement and sales.
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Understanding Your Consumers: Building Better campaigns
- 1. Patrick Sim & Jermyn Toh Experian Marketing Services Southeast Asia Webinar Understanding Your Consumers Building Better Campaigns
- 2. ©2016 Experian Limited. All rights reserved. Experian and the marks used herein are trademarks or registered trademarks of Experian Limited. Other products and company names mentioned may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without prior written permission of Experian Limited. Experian Public.
- 3. Why did we conduct this research?
- 4. Part 1 Part 2 Part 3 How do you like to receive information from your favourite brands or companies?
- 5. Highlights from Digital Consumer View (Asia) 2015 for today’s webinar
- 11. What is the significance to marketers?
- 12. Build everything around being relevant to your customers DATA What we know about them Profile Data Preference Address WhatTheyTellUs LISTENING
- 13. 481% higher transaction rates than promotional emails 342% higher revenue per email than promotional emails 179% higher unique click rates than promotional emails The Birthday Opportunity
- 14. Build everything around being relevant to your customers DATA What we know about them Profile Data Preference Address WhatTheyTellUs Content Clicked Content Shared Purchases WhatTheyShowUs LISTENING
- 15. Show that you are listening Make the receiver feel that you understand them personally
- 18. How to build better campaigns? Make it truly relevant or we risk training our customers to stop paying attention
- 19. HOW DO WE HELP BUILD BETTER CAMPAIGNS?
- 20. ©2016 Experian Limited. All rights reserved. Experian and the marks used herein are trademarks or registered trademarks of Experian Limited. Other products and company names mentioned may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without prior written permission of Experian Limited. Experian Public.
- 21. ©2016 Experian Limited. All rights reserved. Experian and the marks used herein are trademarks or registered trademarks of Experian Limited. Other products and company names mentioned may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without prior written permission of Experian Limited. Experian Public. DISPOSABLE EMAILS SPAM TRAP UNDELIVERABLE ILLEGITIMATE
- 24. WHO ARE THEY?
- 25. Raw Data Cleaned Data Enhanced Data
- 26. ANY QUESTIONS?
- 27. Get in touch with us! enquiry@experian.com Would you like to know key points in your customer contact that represented a greater conversion opportunity? Would you like to find out how to track what your customers are telling you through their behaviour and use that in your communications with them? Would you like to find out if you can personalise existing campaigns with the customer data you already have?