Gmail is a headache for people who make and send email.
Until September 2016, Gmail required the use of inlined CSS and didn’t support responsive email. A major update to the Gmail rendering engine rolled out support for embedded styles and media queries. Months after the update, rendering fragmentation still remains and is cause for confusion in the email community.
16. litmus ®
#LitmusLive
ANDROID4.4 ANDROID5.1 ANDROID6.0
DEFAULTANDROIDEMAILAPPS
Android 5.1+ switched to Gmail app as the default email app.
The stock vanilla email app on Android OS does not currently
exist in the wild, though remains publicly available for
developers to use and build off of. The stock vanilla email app
on Android OS on 5.1+ does not support embedded CSS.
Stock vanilla email app of
Android OS (supports
embedded CSS)
30. litmus ®
#LitmusLive
HOWTOIDENTIFYYOURPOP/IMAPAUDIENCE
1. Use email analytics
2. Choose representative sample of campaigns to
analyze based on your audience size
3. Select all opens from Gmail clients
4. Calculate number of non-Gmail addresses used to
ballpark total and percentage of POP/IMAP audience