Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

5 things we learned from GOV.UK

4,485 views

Published on

A lightening talk on 5 of the most valuable lessons we can learn from the evolution of the GOV.UK service

Originally presented at 300 Seconds in 2013

Published in: Design
  • I would never forgive myself it i didn't give you one last opportunity to try the incredible Halki Diabetes Remedy for yourself! ●●● https://bit.ly/2n5cFHd
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Typical Example Of A Winning Week! [£746 Profit On DAY 1], ◆◆◆ http://t.cn/A6vAxKsh
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • See how I make over $7,293 a month from home doing REAL online jobs! ■■■ http://t.cn/AisJWCv6
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating for everyone is here: ❶❶❶ http://bit.ly/39pMlLF ❶❶❶
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Follow the link, new dating source: ❶❶❶ http://bit.ly/39pMlLF ❶❶❶
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

5 things we learned from GOV.UK

  1. 1. design lessons from gov.uk5
  2. 2. gov.uk design lessons from5Single domain to house all government information and services
  3. 3. gov.uk design lessons from5Single domain to house all government information and services Recently won Design of the Year award
  4. 4. gov.uk design lessons from5Single domain to house all government information and services Recently won Design of the Year award Taking an agile, iterative approach to designing services
  5. 5. start with useful 1
  6. 6. Font size comparision between gov.uk and bbc.co.uk/news 1 Font size and legibility are often secondary design concerns for minority groups such as disabled users.
  7. 7. Gov.uk uses white space to allow users to focus on text 1 Increasing legibility can improve the experience for all user groups
  8. 8. small touches make a big dif 2 ference
  9. 9. Normal, hover and on-click button states for gov.uk Seemingly minor interactions like button behaviour can have a real impact on user understanding 2
  10. 10. Gov.uk typeface; a variant on Transport which was developed for UK road signs Careful selection of typeface aid clarity as well as subtly highlighting brand or messaging 2
  11. 11. design can help or hinder3
  12. 12. Two versions of the search box from earlier iterations of gov.uk Aesthetically pleasing doesn’t mean usable 3
  13. 13. An earlier iteration of the Gov.uk page footer Overuse of elements intended to create clarity can be confusing for users 3
  14. 14. access and availability4
  15. 15. Gov.uk uses responsive design to accomodate a range of devices With an increasing amount of mobile or tablet users, it’s now more important than ever to think about how, when and why we access online services 4
  16. 16. The layout shifts between tablet and mobile to best utilise available space Simplify pages, don’t remove information 4
  17. 17. release first, refine later5
  18. 18. An alpha release of the Gov.uk homepage An imperfect but useful site is worth a hundred perfect sites never used 5
  19. 19. The current Gov.uk homepage The best and most informed decisions you make, design or otherwise, will come from user input 5
  20. 20. @lily_dart lily@dxw.com thank you

×