2. It provides mobile voice and internet services through its nationwide telecommunications network across
India. It is the largest wireline telecommunications network company in India with more than 60% market
share and fourth largest wireless telecommunications Operator.
The red ocean competition in Telecom industry drives the decision of redesigning the telecom Website
and App for BSNL.
BSNL has approx 116.2 million subscribers and 842,060 organic visitors per month which is very low
comparing to other competitors,BSNL website only 1,03,620 total app downloads, BSNL website have
a High Bounce Rate.Responsive Website probelms is leading issues detected in BSNL website.
About BSNL?
Why BSNL?
ORGANIC MONTHLY TRAFFIC
4,902,411
Jio.com
ORGANIC MONTHLY TRAFFIC
5,710,078
Aitel.in
ORGANIC MONTHLY TRAFFIC
842,060
bsnl.co.in
ORGANIC MONTHLY TRAFFIC
842,060
bsnl.co.in
Mobile View Page 05
bsnl.co.in
BSNL Website
Bounce Rate 40.7%
Read More Page 03
Objectives
1.To redesign the website for better
Usability and Delight.
2.Improve the website Performance in
Mobile View.
3.Interactions with the website should be
designed such that the time span of the
users’ actions are shorter, yet focused.
6. 1.Navigation Dropdown Menu:A) Menu have too much hight user can not view the buttom part of Wifi. Menu its not comply accordingly role of #1: Visibility of system status :
The system should always keep users informed about what is going on, through appropriate feedback within reasonable time.
B) fonts color and BG color is off the brand colors , its not comply accordingly role of #4: Consistency and standards
2.Header and Navigation Menu :
A)Header section is looking overloaded with information, Besause It is not divided into parts,
B) Gestalt Principles of Grouping Proximity is missing
Heuristic Evaluation Of BSNL Website.
1
2
3
Navigation Dropdown Menu
Header and Navigation Menu
Home Page Slider: A) There are Accessibility and Readability issues with font size in every slide.
B)Every slide had differnt color theme C) Many CTA button styles are use, PFA 3.1 and 3.2 Images its not comply accordingly role of
#8: Aesthetic and minimalist: design
Dialogues should not contain information which is irrelevant or rarely needed. Every extra unit of information in a dialogue competes
with the relevant units of information and diminishes their relative visibility.
3.1 3.2
4
4
5
4.1
4.2
Quick Links Sections : A)No visual cues that this text are links. B) 4.1 No visual cues for dropdown links ,its not comply accordingly role of
#1: Visibility of system status
The system should always keep users informed about what is going on, through appropriate feedback within reasonable time.
Quick Links Sections :C) 4.2 dropdown links ,system language is use which is not comply accordingly role of
#2: Match between system and the real world
The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms.
Follow real-world conventions, making information appear in a natural and logical order.
Latest Offers :Latest offer design patters is like “latest news post” its not giving user the look and feel of Plans offer as mix with many categories.
5 Latest updates :Left side images and right side text make no sense, there no connections and missing the proximity which refers to how close elements are to one another.
The strongest proximity relationships are those between overlapping subjects, Fitts’s Law :Touch targets should be placed in areas of an interface that allows them to be easily acquired.
5 Latest updates :Missing the Proximity which refers to how close elements are to one another. The strongest proximity relationships are
those between overlapping subjects, Fitts’s Law :Touch targets should be placed in areas of an interface that allows them to be easily acquired.
