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Making design decisions stick

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Design is no longer just the remit of designers. Everything from server infrastructure, to API design, to button interactions, to the colours in the branding can effect the user experience of the things we design and build. But when everyone on the project is making design decisions all the time, how can we ensure that they they’re the right decisions, and that when those decisions are made, everyone else is onboard?

Lily will be talking about the qualities we need make design decisions successful, and what can happen when we struggle to motivate the people we work with to buy-in to the same approach.

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Making design decisions stick

  1. 1. Making design decisions stick Service design & user experience @lily_dart lilydart.com Building stronger teams for better outcomes.
  2. 2. Service design & user experience @lily_dart Making design decisions stick We’re all striving for great user experience
  3. 3. Service design & user experience @lily_dart Making design decisions stick ExperienceUser Designer
  4. 4. Service design & user experience @lily_dart Making design decisions stick ExperienceUser Designer
  5. 5. Service design & user experience @lily_dart Making design decisions stick Experience
  6. 6. Service design & user experience @lily_dart Making design decisions stick Experience front-end developers
  7. 7. Service design & user experience @lily_dart Making design decisions stick Experience back-end developers front-end developers
  8. 8. Service design & user experience @lily_dart Making design decisions stick Experience back-end developers product managers front-end developers
  9. 9. Service design & user experience @lily_dart Making design decisions stick Experience back-end developers product managers front-end developers QA’s
  10. 10. Service design & user experience @lily_dart Making design decisions stick Experience back-end developers sysadmins product managers front-end developers QA’s
  11. 11. Service design & user experience @lily_dart Making design decisions stick Experience back-end developers sysadmins product managers front-end developers user researchers QA’s
  12. 12. Service design & user experience @lily_dart Making design decisions stick Experience back-end developers sysadmins product managers front-end developers user researchers QA’s dev-ops
  13. 13. Service design & user experience @lily_dart Making design decisions stick Experience back-end developers sysadmins product managers front-end developers user researchers QA’s dev-ops brand designers
  14. 14. Service design & user experience @lily_dart Making design decisions stick Experience back-end developers sysadmins product managers front-end developers user researchers QA’s dev-ops brand designers copywriters
  15. 15. Service design & user experience @lily_dart Making design decisions stick Experience back-end developers sysadmins product managers front-end developers user researchers QA’s dev-ops brand designers marketing copywriters
  16. 16. Service design & user experience @lily_dart Making design decisions stick Experience back-end developers sysadmins product managers front-end developers user researchers QA’s dev-ops brand designers marketing copywriters clients
  17. 17. Service design & user experience @lily_dart Making design decisions stick Experience back-end developers sysadmins product managers front-end developers user researchers QA’s dev-ops brand designers marketing copywriters clients customer services
  18. 18. Service design & user experience @lily_dart Making design decisions stick Experience back-end developerscustomer services brand designers sysadmins product managers front-end developers clients copywriters user researchers QA’smarketing dev-ops
  19. 19. Service design & user experience @lily_dart Making design decisions stick User experience is a team sport
  20. 20. Service design & user experience @lily_dart Making design decisions stick Successful design doesn’t happen in isolation
  21. 21. Service design & user experience @lily_dart Making design decisions stick
  22. 22. Service design & user experience @lily_dart Making design decisions stick front-end interactions
  23. 23. Service design & user experience @lily_dart Making design decisions stick front-end interactions user journeys
  24. 24. Service design & user experience @lily_dart Making design decisions stick front-end interactions user journeys UI design
  25. 25. Service design & user experience @lily_dart Making design decisions stick application architecture front-end interactions user journeys UI design
  26. 26. Service design & user experience @lily_dart Making design decisions stick coding standards application architecture front-end interactions user journeys UI design
  27. 27. Service design & user experience @lily_dart Making design decisions stick coding standards application architecture front-end interactions user journeys test coverage UI design
  28. 28. Service design & user experience @lily_dart Making design decisions stick coding standards accessibility standards application architecture front-end interactions user journeys test coverage UI design
  29. 29. Service design & user experience @lily_dart Making design decisions stick coding standards git workflow accessibility standards application architecture front-end interactions user journeys test coverage UI design
  30. 30. Service design & user experience @lily_dart Making design decisions stick coding standards git workflow accessibility standards application architecture front-end interactions user journeys test coverage UI design naming conventions
  31. 31. Service design & user experience @lily_dart Making design decisions stick coding standards git workflow accessibility standards application architecture front-end interactions user journeys test coverage UI design naming conventions
  32. 32. Service design & user experience @lily_dart Making design decisions stick Clear vision
  33. 33. Service design & user experience @lily_dart Making design decisions stick Clear vision Good leadership
  34. 34. Service design & user experience @lily_dart Making design decisions stick Too many people view management as leadership. It's not. Leadership comes from influence, and influence can come from anyone at any level and in any role.” Kurt Uhlir “
  35. 35. Service design & user experience @lily_dart Making design decisions stick Too many people view management as leadership. It's not. Leadership comes from influence, and influence can come from anyone at any level and in any role.” Kurt Uhlir “
  36. 36. Service design & user experience @lily_dart Making design decisions stick Empathy What's the most important skill of decision-making? Knowing what drives people to make decisions. Getting groups of people excited about an idea requires understanding what motivates them. ” Bryan Zmijewski “
  37. 37. Service design & user experience @lily_dart Making design decisions stick A good leader is empathetic
  38. 38. Service design & user experience @lily_dart Making design decisions stick They understand our individual needs> A good leader is empathetic
  39. 39. Service design & user experience @lily_dart Making design decisions stick They understand our individual needs They listen to our expertise > > A good leader is empathetic
  40. 40. Service design & user experience @lily_dart Making design decisions stick They understand our individual needs They listen to our expertise They listen to, and prioritise, our concerns > > > A good leader is empathetic
  41. 41. Service design & user experience @lily_dart Making design decisions stick Lack of commitment When there is no empathy, you get: to decisions
  42. 42. Service design & user experience @lily_dart Making design decisions stick “I decided not to it that way” Lack of commitment to decisions When there is no empathy, you get:
  43. 43. Service design & user experience @lily_dart Making design decisions stick “I decided not to it that way” Lack of commitment to decisions “The developer didn’t follow my design” When there is no empathy, you get:
  44. 44. Service design & user experience @lily_dart Making design decisions stick “I told the designer we couldn’t do that” “I decided not to it that way” Lack of commitment to decisions “The developer didn’t follow my design” When there is no empathy, you get:
  45. 45. Service design & user experience @lily_dart Making design decisions stick “I thought someone else was doing that?” “I decided not to it that way” Lack of commitment to decisions “The developer didn’t follow my design” “I told the designer we couldn’t do that” When there is no empathy, you get:
  46. 46. Service design & user experience @lily_dart Making design decisions stick Use empathy to connect with colleagues
  47. 47. Service design & user experience @lily_dart Making design decisions stick Understand what motivates them> Use empathy to connect with colleagues
  48. 48. Service design & user experience @lily_dart Making design decisions stick Understand what motivates them Take time to understand their concerns > > Use empathy to connect with colleagues
  49. 49. Service design & user experience @lily_dart Making design decisions stick Understand what motivates them Take time to understand their concerns Consider colleagues needs as you would users needs > > > Use empathy to connect with colleagues
  50. 50. Service design & user experience @lily_dart Making design decisions stick Direction and focus A genuine leader is not a searcher for consensus but a molder of consensus.” Martin Luther King, Jr. “
  51. 51. Service design & user experience @lily_dart Making design decisions stick A good leader sets direction and focus
  52. 52. Service design & user experience @lily_dart Making design decisions stick They communicate goals, not details> A good leader sets direction and focus
  53. 53. Service design & user experience @lily_dart Making design decisions stick They communicate goals, not details They explain why those goals are important > > A good leader sets direction and focus
  54. 54. Service design & user experience @lily_dart Making design decisions stick They communicate goals, not details They explain why those goals are important Open to change when change is necessary > > > A good leader sets direction and focus
  55. 55. Service design & user experience @lily_dart Making design decisions stick When it there is no direction and focus, you get: Conflict
  56. 56. Service design & user experience @lily_dart Making design decisions stick “I know what my own customers want” When it there is no direction and focus, you get: Conflict
  57. 57. Service design & user experience @lily_dart Making design decisions stick “I know what my own customers want” “This is best practice” When it there is no direction and focus, you get: Conflict
  58. 58. Service design & user experience @lily_dart Making design decisions stick “I know what my own customers want” “This is best practice” When it there is no direction and focus, you get: “Because I’ve been doing this for 10 years” Conflict
  59. 59. Service design & user experience @lily_dart Making design decisions stick “I know what my own customers want” “Won’t work because of the flux capacitor” “This is best practice” When it there is no direction and focus, you get: Conflict “Because I’ve been doing this for 10 years”
  60. 60. Service design & user experience @lily_dart Making design decisions stick Set goals for your work
  61. 61. Service design & user experience @lily_dart Making design decisions stick > Set goals for your work Don’t wait for someone else to define those goals
  62. 62. Service design & user experience @lily_dart Making design decisions stick > > Define metrics to measure your success Set goals for your work Don’t wait for someone else to define those goals
  63. 63. Service design & user experience @lily_dart Making design decisions stick If something isn’t working, change it > > > Don’t wait for someone else to define those goals Set goals for your work Define metrics to measure your success
  64. 64. Service design & user experience @lily_dart Making design decisions stick Collaboration Individual commitment to a group effort - that is what makes a team work.” Vince Lombardi “
  65. 65. Service design & user experience @lily_dart Making design decisions stick A good leader facilitates collaboration
  66. 66. Service design & user experience @lily_dart Making design decisions stick They make space for new ideas to be considered> A good leader facilitates collaboration
  67. 67. Service design & user experience @lily_dart Making design decisions stick They make space for new ideas to be considered They empower teams to make their own decisions > > A good leader facilitates collaboration
  68. 68. Service design & user experience @lily_dart Making design decisions stick They make space for new ideas to be considered They empower teams to make their own decisions They don’t claim personal credit for successes > > > A good leader facilitates collaboration
  69. 69. Service design & user experience @lily_dart Making design decisions stick Blame When there is no collaboration, you get:
  70. 70. Service design & user experience @lily_dart Making design decisions stick “The feature description was unclear” Blame When there is no collaboration, you get:
  71. 71. Service design & user experience @lily_dart Making design decisions stick “The feature description was unclear” “That bug is her fault” Blame When there is no collaboration, you get:
  72. 72. Service design & user experience @lily_dart Making design decisions stick “The feature description was unclear” “That bug is her fault” Blame When there is no collaboration, you get: “The back-end is slow, not the javascript”
  73. 73. Service design & user experience @lily_dart Making design decisions stick “The back-end is slow, not the javascript”“The feature description was unclear” “That bug is her fault” “The QA should have checked that” Blame When there is no collaboration, you get:
  74. 74. Service design & user experience @lily_dart Making design decisions stick Facilitate collaboration
  75. 75. Service design & user experience @lily_dart Making design decisions stick > Be open to feedback and new ideas Facilitate collaboration
  76. 76. Service design & user experience @lily_dart Making design decisions stick > > Be open to feedback and new ideas Facilitate collaboration Focus your communication on what is relevant to them
  77. 77. Service design & user experience @lily_dart Making design decisions stick > > > Be open to feedback and new ideas Focus your communication on what is relevant to them Admit your mistakes, and credit others successes Facilitate collaboration
  78. 78. Service design & user experience @lily_dart Making design decisions stick Be empathetic When something doesn’t go as planned, take the time to understand why. Use that knowledge to avoid lack of commitment to design decisions.
  79. 79. Service design & user experience @lily_dart Making design decisions stick Set direction and focus Set goals to clarify that direction, and measure them. Avoid the conflict that comes from incompatible individual opinions.
  80. 80. Service design & user experience @lily_dart Making design decisions stick Facilitate collaboration Don’t be the “rockstar”; commit yourself to the success of the team. Avoid the blame culture that stops others making the same commitment.
  81. 81. Service design & user experience @lily_dart Making design decisions stick Making design decisions stick
  82. 82. Service design & user experience @lily_dart Making design decisions stick Making design decisions stick isn’t about writing better documentation
  83. 83. Service design & user experience @lily_dart Making design decisions stick It’s about building stronger teams and being better colleagues
  84. 84. Any questions? Thank you Service design & user experience @lily_dart lilydart.com

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