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Research-To-Impact Canvas - one page planning tool for research, KT and Commercialization

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The Research to Impact Canvas is an innovative adaptation of the Business Model Canvas, for use by researchers and KT professionals. While the BMC is used as a one-page quick and easily modifiable business plan (before writing the longer 30-40 page business plan) this Research to Impact Canvas provides a one page planning tool for sketching out the integrated research, KT and commercialization activities while budgeting for each activity. Partners, target audiences, and other considerations that are all part of a full KT or Commercialization plan can be planned alongside the research activities. In this way, this tool encourages the user to think about the usefulness (value proposition to the end user, because of the needs they are addressing with the work) of their research, in conjunction with (NOT isolated or separate from) their KT and/or Commercialization plan. This is how we can operationalize the Co-Produced Pathway to Impact, which requires co-production with non-academic stakeholders which could be partners or end-users. The capitalized letters in this tool indicate the stages of the CPPI framework that correspond with it - RESEARCH, DISSEMINATION, UPTAKE, IMPLEMENTATION and IMPACT. In this version of the tool, the spaces are empty and can be typed into directly, or it can be printed on 11x17 paper and posted on the wall for collaborative planning with project team members using post-it notes, or it can be printed on 8.5x11 paper if reduced to 66%.

We have also created an instructional video that will explain and demonstrate how to use it: https://youtu.be/Cz0l1viEFmc

In the video, I mention that you need to write a “Value Proposition” statement for each type of end-user you identify, and that there are different templates online. For convenience, I am providing you with two templates for crafting a value proposition statement:

Template #1:
End User: __________________________ (who is your end-user/target audience)
Problem: _________________________________ (what problem/need you’re solving for the end-user)
Solution:__________________________________ (what is your solution for the problem/need)
Template #2:
For______________________________________________(target audience/end-user)
who______________________________________________(state the problem/need(s))
is a ______________________________________________(your project’s title/name)
that ______________________________________________(benefit statement, explain how your work will provide a solution for these end-user’s needs).

Published in: Government & Nonprofit
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Research-To-Impact Canvas - one page planning tool for research, KT and Commercialization

  1. 1. ResearchtoImpactCanvas- (empty) editable version (adaption of the Business Model Canvas by A.Poetz & D.Phipps) for use by research project teams to quickly sketch out a complete KT or commercialization plan Project Title: Funding Start Date: Funding End Date: What is the stakeholder need you will be addressing: IMPACT desired (what changes you are hoping to achieve/contribute toward achieving): 1. Stakeholder(s) (Target Audiences, Customers or End Users) 2. Stakeholder Engagement (CO-PRODUCTION) 3. Benefit of the RESEARCH for Stakeholders 6. Key Project & KTEE Activities 8. Key policy/practice or industry partner(s) 4. DISSEMINATION & Communication 7. Key Resources Needed to Deliver the Benefits for Stakeholders (in #3) 5. What are the UPTAKE and IMPLEMENTATION benefits for stakeholders? 9. Budget for doing the project & KTEE activities Notes about use of this Research to Impact Canvas: This tool is intended to be used for each individual research project. Within each research project will be multiple stakeholders for which the project delivers multiple benefits. Each benefit can be matched to each stakeholder segment, using either colour coding or numbering. The research to impact canvas is intended to be a 1-page quick snapshot of your plan. Bullet points only, no full sentences. Suggest printing this on 11x17” paper (or @66% on 8.5x11”), and using post-it notes to answer the questions to limit how much you can write, helping to keep each entry brief. For more information about business model canvas: http://bit.ly/BusModCanvas Short-term changes take less than 12 months to achieve Medium-term changes take between 1-5 years to achieve Long-term changes take more than 5 years to achieve KTEE Knowledge and Technology Exchange and Exploitation – both commercialization (technology and economic) and Knowledge Translation (e.g. social such as policy and practice changes) with thanks to: Michael Johnny, Krista Jensen, Simon Landry of York University's KMb Unit

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