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1. Thisweekwe have beenlookingatanalyticsandstats thatrelate to our projectof audience
research.We’ve lookedatwebsiteslike SimilarWeb,Statista,Hootsuite,OmnicoreAgency,Business
of Apps,SproutSocial,MarcommNews,TheGuardian,INC, TheStudentRoomandMarketingSchools,
these websitesprovidedthe informationwe usedinourPowerPointandhave influencedhow we
goingto create and produce our conceptforour project.We startedby lookingatthe stats of the 3
majorsocial mediaplatformthatour demographicusesmost,Instagram, TiktokandTwitter.We
usedmainlySimilarWebasithadthe mostuseful informationonit.We talkedaboutitsglobal
status,howmany visitsitshadetc.We alsodida slide onthe general audience interestsoverthe 6
mostrecognisable social mediaplatformstoourdemographic,theseincludedthe 3we’dresearch
separately,Reddit,DiscordandFacebook.We tookthe all the topicslistedbySimilarWebandadded
to themontothe slide,sowe hada record of what theywere.Todaywe have finishedoff the
researchintothe 3 platformsandstarteda slide onthe demographic’sinterests,we lookedover
multiple websitesforthe information,there wasn’talotaboutthe topic unfortunatelybutwhatwe
couldfindwill be reallyuseful towardsourproject.Also,todaywe didsome researchof adsdirected
at 16–24-year-oldswe each didone and wrote inabout whateach ad hason it and itsstrengthsas
an ad. I didone abouta Kickstarterscheme forpeopleonuniversal creditinCardiff.Iwrote about
the designandhowthat influencedpeople tolookatit,I alsowrote about how the ad works.
Thisweekwe startedbyresearchingexistingproductsaswe
thoughtit wouldhelpuswhenestablishingouridea.We
decidedtolookat productsthe demographicwouldbe most
interestedorare mostinterestedin,we didresearchon
Spider-Man,Love IslandandSquidGame.We feltthese
matchedout demographicbestbecause
theyhave beenmostinfluentialonourdemographicforexample the popularity
of squidgame made lotsof people goouton Halloweenasthe charactersfrom
it andmost of the people goingoutandpartyingonHalloweenare ourage.
Love Islandisalsoa goodexample because ittargetswomenourage,usually
people over30 don’tfinddatingshowsinteresting.
The last thingwe researched,spidermanisa
statementcharacterforour generationandour
demographicashe’sinthe age range of our
demographicandhe’sa reallynormal personwhohasnormal problems,
he juggles hissuperherolife withhisnormal one andtryingtokeephis
identityhidden,he hasthe same problemsaseveryone else,he justa
relatable characterandthat’swhat makeshimso popularwithourdemographic.
Afterdoingthiswe movedontothe more visual side of the task,we startedwithcolourscheme
experiments,takingthe coloursfromourresearchpage and organisingthemintowhatlookedbest
and workedwell together,we wantedacolourscheme thatwas minimalistbutalsostoodoutand
caught people’seyes.Inthe endwe chose the
blackand red as ourcolour scheme,thisis
because itlookededgyandstoodoutmost.It
alsolookedthe bestoutof the optionsand
matchedour ideawell. We thenwrote upa
descriptionof whatwe didandhow we didit.
We thenwentontolooking atfontsforour title,
we lookedata website calleddafontandpicked
out a couple thatmatchedout style,some of

2. those includedMarketDecoandQuacker.In the endwe didn’tuse any of the fontswe’dfoundas
theydidn’tmatchthe colour scheme orlogowe made,we insteadoptedfora fontcalledSuper
Retrowhichwas boldandall caps, we thoughtit fitour ideabestandmatchedour colourscheme
well.
The last thingwe didwas create a logo,we startedby lookinguplogos forinspirationandhappened
across pairof handswhichwe thoughtwouldworkwell asourbrand isabout reachingoutto others,
I thenhad the ideato adda globe withagrid above the handsto implementthe ideaof aliteral grid.
I thentraced overthe image onmy iPad and putit on a photoshopdocument,we thenaddeda
circle overthe handsin orderto create the globe
withthe gridon it. Atthispointwe had realisedthe
handsdidn’tlookrightand we got ridof them, the
globe byitself lookedalot betterandmatchedout
minimalisticstyle.We thenmade agrid onthe
globe,addedthe coloursfromourcolourscheme,
wrote the title outinthe fontwe’dchosen,added
a glowingeffecttothe redsas we thoughtitwould
make it standout more and finally tooka
screenshotof itand addeditto our PowerPoint,
thisisthe result.