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1. ReflectiveDiaryWeek1Day 3
To start the weekwe have beenlookingatanalyticsandstatsthat relate toour projectof audience
research.We’ve lookedatwebsiteslike SimilarWeb,Statista,Hootsuite,OmnicoreAgency,Business
of Apps,SproutSocial, MarcommNews,TheGuardian,INC,TheStudentRoomandMarketingSchools,
these websitesprovidedthe informationwe usedinourPowerPointandhave influencedhow we
goingto create and produce our conceptforour project.We startedby lookingatthe stats of the 3
majorsocial mediaplatformthatour demographicusesmost,Instagram, TiktokandTwitter.We
usedmainlySimilarWebasithadthe mostuseful informationonit.We talkedaboutitsglobal
status,howmany visitsitshadetc.We alsodida slide onthe general audience interestsoverthe 6
mostrecognisable social mediaplatformstoourdemographic,theseincludedthe 3we’dresearch
separately,Reddit,DiscordandFacebook.We tookthe all the topicslistedbySimilarWebandadded
to themontothe slide,sowe hada record of what theywere.Todaywe have finishedoff the
researchintothe 3 platformsandstarteda slide onthe demographic’sinterests,we lookedover
multiple websitesforthe information,there wasn’talotaboutthe topic unfortunatelybutwhatwe
couldfindwill be reallyuseful towardsourproject.Also,todaywe didsome researchof adsdirected
at 16–24-year-oldswe each didone and wrote inabout whateach ad hason it and itsstrengthsas
an ad. I didone abouta Kickstarterscheme forpeopleonuniversal creditinCardiff.Iwrote about
the designandhowthat influencedpeople tolookatit,I alsowrote about how the ad works.
Nextwe starteddoingresearchintoaudience profiles,we beganbylookingatexamplesongoogle
images.We didthisinorder to getan ideaof what otherpeople haddone andto getinspirationfor
our ownaudience profile.We foundaround7
examples ongoogle thateachhaddifferent
designsandaddedthemtoour PowerPoint.We
thengot the ideato create a surveyto see what
stylesourdemographiclike,todothiswe
gatheredimages off the internetthatfitthe
categoriesminimalism, maximalism,cartoon,girly,
boyish,nature and basic.We endedupnot doing
the surveythoughas we would’ve neededtopay
to add the imagestothe survey,we triedgoogle
formsas well butitdidn’tworkwhenaddingthe
images.Because of thiswentoff whatwasmost
‘inthe media’andthat was minimalism, we will be basingourprojectonthisstyle.Afterdoingall
thisresearchwe startedthe profile.We beganbylookingintoacolourscheme,Ilookedupour
demographicandwhatcolourstheyusuallylike andthese werethe results:
We feltthatthe dark blue,the lightblue,the brightred,blackandwhite were the mostcohesive and
workedtogetherbest.We openedphotoshopandbeganbyaddingstripesinthe topcornerbecause
we thoughtthat wouldlookgood,we wentondafontto searchup a suitable font,we founda
futuristicone butlookingbackIthinkwe’ll change ittomake to more minimalistfonttofitthe style.
We thennarroweddownwhatwe thoughtouraudience wouldbe mostinterestedinfromthe
informationwe gatheredduringour research,we wrote downwhatwasmostimportantin3
differentcategories,demographics,psychographics,challenges&goals.Overall IthinkI that today
has beenquite productive,we gotalot done andfeel we are preparedenoughtomove on,we
mightneedtogo back and adjusta fewthingsbutotherthan that I am contentwithourwork. The
onlyimprovementsIcanthinkof isto make are the fonton the profile matchthe style more.