This document provides tips for boosting an e-commerce site with power pack content marketing strategies. It recommends focusing content on telling customers' stories, using blogs to encourage buying instead of just selling, and including rich photographs and engaging videos as visual learners respond well to those media. It also stresses the importance of including calls to action to close deals and measuring engagement metrics to refine future content. The overall goal is to engage customers and convert visitors into buyers through content that educates and connects with the audience.

1. Boost An
E-Commerce Site
With Power Pack
Content Marketing
Strategy

2. Content is King
Truly, a well-optimised content
can do splendid work. It can
boost any business. Great
content is not only a visual treat
but also a useful tool to increase
your traffic, sales and revenue.
.
Good content can engage your
audience with you. A connection
you make is essential for the
success of any e-commerce
business. Let me put a stat over
here.
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“A fully connected customer is 50% more
valuable than of a highly satisfied customer.”

3. Remember the conversion of your
visitor into customer proceeds
through basic steps as follows:
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Awareness1
Consideration2
Decision3

4. 5 Basic
Changes You Must Do In Your
Content Marketing Strategy

5. 1. Try to tell a story, People
love it
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Focus on the followings:
• Who are my customers?
• What do they care about?
• How do our products help them?
• What is our story?
• Why do we do what we do?
• Why should anyone care?
• What is the message?

6. 2. The Blog page is not a seller
but encourage buying
A lot of traffic used to come
through the blog. However, it is
on you,
“How to utilise your blog?”
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7. 3. Rich Photographs
60% of people are visual learners.
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■ So while planning your content strategy for your
e-com website, be sure to have good quality
pictures.

8. 52% marketers opted for
video contents when it
comes to ROI.
4. Engaging Videos
Often people look for
“how to use”, “How to do”
on the YouTube.
Therefore, you can be
sure of one thing that
engaging videos can
have traffic for sure.
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9. 5. Closing the deal
In e-commerce
the main things is
to close the deal.
Shopify’s email
buy button also
makes it simple
for your
customers to go
straight to
checkout when
you email them
an offer they
want.
Therefore, while you
are making your
content strategy, you
must put the “call to
action”. This will help
you to close the deal.
But you must not be
cheap in your appeal.
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10. 6. Measure, rectify &
apply
Keep a look at the metrics like share,
likes, and comments. They may not
give you a complete picture but at
least can help you to keep the track.
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11. Take the help of these strategies and I hope that
after applying these sales will sure get explode.
Thanks!
Any questions?
You can find us here:
www.liberatingsolution.com.au
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