Hi, This is a small presentation of Apple's Internationalization, It is a job of the subject International Strategic Management which is taught in the "Universidade de Vigo". Live & Enjoy, John Leyton Velásquez.

1. Apple Inc.
Internationalization.
John Leyton Velásquez
May 2013
Ph. D. Professor: Pablo de Carlos Villamarín.
Discipline: International Strategic Management.
Facultad de Ciencias Empresariales y Turismo de Ourense.
Universidade de Vigo.
‘‘Simplicity is the ultimate sophistication’’.
Leonardo da Vinci.

2. Apple Inc.: Internationalization.
INDEX.
1. Introduction.
2. Key Features.
3. Internationalization process.
4. Conclusions.

3. ORDER WORTH
$25,000
NOT,
thanks.
1976 1976-1998 1998-2001 2001-2003 2003 -
1. INTRODUCTION.
From 2001 focused primarily in four product lines: Mac, iPod,
iPhone, iPad.
Apprenticeship:
 Outsourcing.
 Massive layoffs.
 Have cash on hand.
 Boost R&D spending.
 Buy on the cheap.
 Aggressive advertising.
Index

4. 2. KEY FEATURES.
Customers.
Industry characterized by cost leadership, while Apple lead a
differentiation strategy.
Integrationand
synergies.
Global
strategy.
Intense
competition.
Index

5. 3. INTERNATIONALIZATION.
a) Delocalization.
b) Outsourcing.
c) Apple Store.
d) Apple Resellers.
“It is not the strongest of the species that survives, nor the most
intelligent that survives. It is the one that is most adaptable to change”.
Charles Darwin.
Index

6. 3.a. DELOCALIZATION.
At this stage, before 1998, began with the delocalization of their
factories in search to economize their production process.
Now, compare it to a
computer at the time.
Manufacturing.

7. With coming back of Steve Jobs in 1998, the company had major
restructuring, among some changes, they left to manufacture.
3.b. OUTSOURCING.
Direct Indirect
70,000 1,000,000
EMPLOYERS

8. From 2001 begins its physical international presence in developed
countries based on differentiation leadership.
3.c. APPLE STORE.
2003 2008
But.. Where are
BRICS?

9. 3.d. APPLE RESELLERS.
Guidelines
Since 2011 enhances its international presence allowing the
distribution of its products in a prudent way.
37%
23%
7%
21%
12%
Sales 2012
America Europe
Japon Asia-Pacific
Retail
Index

10. 4. CONCLUSIONS.
a) Strategy.
b) Process.
“Because the people who are crazy enough to think they can
change the world, are the ones who do”.
Apple ad "Think Different", 1997.
Index

11. 4.a. STRATEGY.
Alliances and
agreements.
Economies of
scale.
Leadership and
Apprenticeship.
Less control and
greater risks.
Less flexibility and
greater dependence.
Uncertainty, if they
change strategy.
With Tim Cook as CEO begins a new era, between some objectives
to increase its global presence.

12. 4.b. PROCESS.
The intensive distribution can improve its international presence
(BRICS) but constitutes a risk for the image.
Foreign Direct
Investment.
Contractual
systems.
Exportation
Different
ways.
Different
selections.
Commercialization
perspective.
Respecting the core
strategy.
Uncertainty in
BRICS.
High to low
undertaking.
Index

13. THANKS FOR YOUR
ATTENTION!
End.