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Common Codes and Conventions
Of Film Trailers
All film trailers have to showcase;
•The Company Logo
•Film Title
•Release Date
•Billing Block
When creating our film trailer we used
“Silent House” (a psychological thriller
trailer) as a guide line for effective shots
and ideas.
A common convention used in psychological
thriller trailers is keeping the protagonists
identity hidden through out the trailer.
We felt that the shadowed figure was a great
opportunity to briefly show the
protagonist but not reveal who it is
creating a sense of fear and obscurity.
Another common convention used in
psychological thriller trailers is showing an
equilibrium or a sense of reality. All successful
psychological thriller trailers have an
equilibrium at the start of the trailer, to
establish the story line. I felt that the
establishing shot of the location was important
and the family table shot shows the audience
who the plot surrounds.
Low lighting is a very important feature in
psychological thrillers, it casts a obscure
and mysterious atmosphere leaving the
audience with a intellectual puzzle . As you
can see low lighting is used in the “Silent
House” trailer and in other successful
psychological thriller trailers that I have
previously researched, therefore this
encouraged me to use the same effect in my
film trailer.
I feel that the most effective part of our
trailer was the quick edits towards the end,
I think that these build suspense and create a
sense of fear. From previous researching I
discovered that quick edits are a common
convention used in psychological thriller
trailers, seeing this in successful
professional trailers steered my group to
using more quick edits within our trailer.
Claustrophobic spaces are also a convention
for psychological thriller trailers,
however if is not as common as the others
that I have mentioned. Due to our film plot
surrounding a game of hide and seek I felt
that this convention would work very well
and after seeing it been used in the “Silent
House “ trailer I realised that it would
look effective and make the scene look
dark and mysterious.
Posters ;
For my poster I discovered how I would like
to lay out my poster by researching
different psychological thriller trailers
on Google images. After discovering the
“Secret Window” poster I decided that I
would like to showcase the main character
Emily hidden behind a door on my poster.
Then the layout was the same as general
film poster layouts. However I decided to
split up my tag line as it looked more
effective.
Film Magazine:
Before creating my film magazine cover I
researched professional film magazines to
look at effective main images, however
after receiving feedback from my focus
group explain how my film magazine cover
looked like a fashion magazine cover I
changed the magazine layout and image
using the “EMPIRE” layout as a template.
Overall I feel that real
media products had a large
influenced on both my main
task and my ancillary tasks,
I used successful and
professional products as
templates in order to
model my own professional

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In what ways does your media product use

  • 2. Common Codes and Conventions Of Film Trailers All film trailers have to showcase; •The Company Logo •Film Title •Release Date •Billing Block
  • 3. When creating our film trailer we used “Silent House” (a psychological thriller trailer) as a guide line for effective shots and ideas. A common convention used in psychological thriller trailers is keeping the protagonists identity hidden through out the trailer. We felt that the shadowed figure was a great opportunity to briefly show the protagonist but not reveal who it is creating a sense of fear and obscurity.
  • 4. Another common convention used in psychological thriller trailers is showing an equilibrium or a sense of reality. All successful psychological thriller trailers have an equilibrium at the start of the trailer, to establish the story line. I felt that the establishing shot of the location was important and the family table shot shows the audience who the plot surrounds.
  • 5. Low lighting is a very important feature in psychological thrillers, it casts a obscure and mysterious atmosphere leaving the audience with a intellectual puzzle . As you can see low lighting is used in the “Silent House” trailer and in other successful psychological thriller trailers that I have previously researched, therefore this encouraged me to use the same effect in my film trailer.
  • 6. I feel that the most effective part of our trailer was the quick edits towards the end, I think that these build suspense and create a sense of fear. From previous researching I discovered that quick edits are a common convention used in psychological thriller trailers, seeing this in successful professional trailers steered my group to using more quick edits within our trailer.
  • 7. Claustrophobic spaces are also a convention for psychological thriller trailers, however if is not as common as the others that I have mentioned. Due to our film plot surrounding a game of hide and seek I felt that this convention would work very well and after seeing it been used in the “Silent House “ trailer I realised that it would look effective and make the scene look dark and mysterious.
  • 8. Posters ; For my poster I discovered how I would like to lay out my poster by researching different psychological thriller trailers on Google images. After discovering the “Secret Window” poster I decided that I would like to showcase the main character Emily hidden behind a door on my poster. Then the layout was the same as general film poster layouts. However I decided to split up my tag line as it looked more effective.
  • 9. Film Magazine: Before creating my film magazine cover I researched professional film magazines to look at effective main images, however after receiving feedback from my focus group explain how my film magazine cover looked like a fashion magazine cover I changed the magazine layout and image using the “EMPIRE” layout as a template.
  • 10. Overall I feel that real media products had a large influenced on both my main task and my ancillary tasks, I used successful and professional products as templates in order to model my own professional